Matthew Soakell

Matthew Soakell

Senior PPC Trainer 


My role is training our PPC team, whether that’s the initial training of new staff members or the wider group who manage our client’s accounts. I also speak at various events around the country on behalf of Mabo.

Working here at Mabo is awesome and it’s great to play such a key role in the continued growth of the business through developing new members of staff to be the best they can be, whilst continuing to develop our existing team through weekly training sessions. It’s really cool doing something you enjoy every day; whether that’s making a difference to how an account manager works, meeting with clients or being busy at events. Previously I worked for a music production company, so if you’re ever looking for music free from royalties, give me a shout – I can point you in the right direction!

Away from the office, I’m a huge football fan, and support Norwich City for my sins. I also run local Parkruns and have (for some reason) signed up for the Great North Run this year. You can sponsor me here:



Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Google Ads Mobile Certification

Shopping Ads Certification

Google Analytics Individual Qualification

Bing Accredited Professional

Blogs By Matthew

Search Advertising Show 2019, You Never Forget Your First Trip To Brighton SEO  
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How To Grow A Small Google Ads Account  
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Chasing Crows, Free Dogs & Cubicle Addictions  
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Conversations You Should Be Having With Your PPC Agency  
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The best in Europe, two years running.  
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Awards & Nominations

Rising Star of the Year: Matthew Soakell – UK Biddable Media Awards 2019 – Winner

Best Small PPC Agency – European Search Awards 2018 – Winner

Digital Business Of The Year – FSB Awards 2018 – Winner

Best Large PPC Agency – UK Search Awards 2019 – Shortlisted

Search Agency Of The Year – Northern Digital Awards 2019 – Shortlisted

Large Biddable Agency Of The Year – Biddable Awards 2019 – Shortlisted

Young Search Professional Of The Year – UK Search Awards 2019 – Shortlisted

Young Digital Marketer Of The Year – Northern Digital Awards 2019 – Shortlisted

Players Player Of The Year – The Mabos 2018

Young Search Professional Of The Year – EU Search Awards – Shortlisted