Matthew Soakell

Matthew Soakell

Senior PPC Trainer 

My role is training our PPC team, whether that’s the initial training of new staff members managing client’s accounts and improving the results in their accounts. I also speak at various events up and down the country on behalf of Mabo.

Working here at Mabo is awesome and it’s great to play such a key role in the continued growth of the business through developing new members of staff to be the best they can be, whilst continuing to develop our existing team through weekly training sessions. It’s really cool doing something you enjoy every day; whether that’s making a difference to how an account manager works, meeting with clients or being busy at events. Previously I worked for a music production company, so if you’re ever looking for music free from royalties, give me a shout – I can point you in the right direction!

Away from the office, I’m a huge football fan, and support Norwich City for my sins. I also run local Parkruns and have (for some reason) signed up for the Great North Run this year. You can sponsor me here:



Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Google Ads Mobile Certification

Shopping Ads Certification

Google Analytics Individual Qualification

Blogs By Matthew

Naff Garden Plants, Poo Bags For Bears & Bitchy Cats  
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Five Things We Love About Google Ads Editor 1.0  
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Pass The Parcel, Zebra Crossings & Human Hearts For Sale  
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Third Time’s A Charm  
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Minions, Bendy Spoons & Pricing Up Insects  
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Awards & Nominations

Rising Star of the Year: Matthew Soakell – UK Biddable Media Awards 2019 – Winner

Best Small PPC Agency – European Search Awards 2018 – Winner

Digital Business Of The Year – FSB Awards 2018 – Winner

Best Large PPC Agency – UK Search Awards 2019 – Shortlisted

Search Agency Of The Year – Northern Digital Awards 2019 – Shortlisted

Large Biddable Agency Of The Year – Biddable Awards 2019 – Shortlisted

Young Search Professional Of The Year – UK Search Awards 2019 – Shortlisted

Young Digital Marketer Of The Year – Northern Digital Awards 2019 – Shortlisted

Players Player Of The Year – The Mabos 2018

Young Search Professional Of The Year – EU Search Awards – Shortlisted





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