Blog Archives
Organic Transactions Across Social Platforms.

Whilst Facebook allows you to clearly see how many transactions have been generated through your paid ads on Facebook Ads Manager, it’s not always clear how to track transactions made through your organic Instagram or Facebook page content. By utilising the ‘Attribution’ tool in the ‘Analyze and Report’ section within your Facebook Business Manager, Facebook breaks down how many purchases were made organically (and through what channel) and the value of […]

Continue Reading


Introducing – Facebook Shops

As businesses of all sizes are strengthening their digital presence and shifting their business models online, Facebook has recently launched Facebook Shops. What is it?  Facebook Shops is an immersive full-screen storefront that enables businesses to build brand stories and drive product discovery – all in a native, customisable shopping experience. To simply put it, Facebook Shops is a tool on your Facebook and Instagram business profile that lets you […]

Continue Reading