Blog Archives
Will Google’s Troll-Fighting AI Affect AdWords?

Introducing ‘Perspective’ Earlier this year Google developed a piece of code that is waging war against internet trolls. Perspective, the name for this program is a joint effort between Jigsaw (a Google offshoot company) & Google’s counter abuse technology team. This API has now been opened up for anyone to use which is where we may see some wider reaching effects, specifically within search… How Could It Affect AdWords? Perspective […]

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Mabo Visits Google’s Automation Expert’s

Earlier this month I visited Google’s shiny new offices at Kings Cross, London. The purpose of this visit – to keep Mabo ahead of the tech curve in PPC. Whilst we often preach the importance of a manual approach to AdWords account management  it is foolish to shun automation. Afterall, it’s the future and if you are repeating a task multiple times it’s usually worth automating it. If you’re wondering […]

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Exactish Match – Google’s war on keyword match types

I’m going to put this out there first – I like close variants (please don’t hate me, I’ll explain why later in the post). However, in the last few weeks, Google has been increasingly influencing control over your exact match keywords by adjusting their exact match type algorithm to include loads of ‘other stuff’. No one should like this.   What is this ‘other stuff’? Function Words – On their […]

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Adwords Data Freshness

It’s important to know that the data you see in AdWords may not be an accurate reflection of current performance. Performance data is not available instantly in AdWords and some metrics only update once per day! So when gauging your account’s performance keep in mind that the most recent stats may not be showing up yet – to give you an idea which metrics only take a handful of hours […]

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Extended Text Ads (ETA’s) are here, Google’s deadline has changed – What & Why

  By now you are probably fully aware Extended Text Ads (ETA’s) exist & how to change the ‘old’ style text ads over to this new format – if you don’t, here’s a blog on how to implement them. The original deadline (October 26th 2016) has been thrown in the bin in favour of a new deadline – January 31st 2017. Let’s have a look at what the deadline actually […]

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4 simple steps for excellent client retention

  Sick of losing PPC clients? Are multiple ‘unlinks’ undermining your efforts as a top PPC Agency/Manager? Cure your client retention woes with these 4 simple steps!    1. Become The Client  Not literally, you still need to be you, but think about it – you are trying to improve client retention and with a client’s AdWords account it’s not your products/services you are selling, but an element of believing […]

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