Blog Archives
Escaping From North East Toilets, Neapolitan Ice Cream And Fat!!

We’re back with another edition of the Search Term Query Report Blog, and boy does September have some crackers lined up for you. So, let’s kick things off… Uh oh, someone’s been eating too much through lockdown (haven’t we all) and now wants to shift the extra pounds. I do like the subtle sassy nature behind this self-motivational message and I really hope whoever wrote this hasn’t had a junk […]

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The Importance Of Continuous Training

In the ever-changing world of PPC advertising, it is imperative that we stay on top of any new features and ensure that we are in-line with the industry’s best practice. Here at Mabo, we are committed to making sure that all our staff are trained and qualified to manage Google Ads & Microsoft ads accounts to get the best performance for our clients. This means that our award-winning PPC trainer, […]

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What is PPC Bid Management?

PPC Bid Management can sometimes be an overwhelming task, even for the most experienced PPC account managers. However, don’t fret, I’m here to break it all down for you. The Google Ads platform essentially runs like an online auction. Advertisers bid on their keywords in Google Search and on their products in Google Shopping. Google then delves into its pool of potential advertisers measuring certain factors such as the quality […]

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