Blog Archives
Google Shopping Feed Enhancement. What Is It & Why?

The PPC industry is ever-evolving and we are already in an A-I learning era. The advancement in Google’s Smart Bidding has meant us as a specialist PPC agency have had to learn and adapt ourselves in the way we manage accounts moving forward.  I’ll be honest in saying that I was previously reluctant to turn campaigns onto Smart Bidding strategies, I had a handful of clients asking “if the campaigns […]

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Why Are Third Party Reviews Important For Pay Per Click Advertising?

  Are You Using Third Party Reviews? I’ll start by explaining why third party reviews are important in general to any business. How many of us carry out some research and look at different reviews for different products and services? Pretty much all of us, in fact 90% of us read online reviews before making a decision online. If you’re like me and want to be as sure as you […]

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What IF Extended Text Ads Got Better?

  It’s no surprise that Google would be looking to roll out new features to spice up the ETA’s since they got rid of Standard Ad Texts, but they were not messing around with how long it would take for us to get them. Introducing the AdWords IF Functions. This new feature is something we’re really excited about here at Mabo, and for good reason. So What Are IF Functions? […]

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