Holly McMullan, Author at Mabo

Mabo Become Upgraded To Elite Microsoft Partners.

It is official, Mabo has officially been upgraded from a select channel partner to the elite tier within Microsoft Advertising’s Partner Program. An amazing accomplishment for the entire team. Partnerships are critical for mutual success and therefore we appreciate the guidance and advice gained from working alongside Microsoft. Mabo has worked with Microsoft in order to bring you, our clients the highest level of quality. Just check out the features and […]

Budgets: Their Importance and Ambiguity Within The PPC World

As an account manager; one of the largest topics I encounter with clients is budget. It should be an easy one, right? After all, budgeting is something we do every day, whether we’re allocating spends towards our weekly food shops or saving for a brand new Tesla. The answer, unfortunately, is not necessarily. A lot of the time when it comes to talking targets, business owners will have a ballpark […]

GET YOUR WEEKLY FIX OF PPC TRAINING: VOLUME 20.

Another week of lockdown and another week of training by our wonderful new Senior PPC Trainer Sam Hood. Last week’s training, seen Operations Director, Rob Jackson take the team through a session on building relationships with clients. However, this week Sam took the team through a fabulous session on smart bidding. Just like lockdown, training can sometimes feel repetitive and a strain on individual’s therefore we try to keep it engaging […]

Bringing Team Mabo Together – Virtually.

Missing your colleagues? Here at Mabo, we feel your pain. It has been nearly a year since Boris announced if you can work from home, do it. At Mabo, our team were prepped with everything they needed, to continue supplying an award-winning excellent service to our clients. There are many things we miss about not being in the office, those regular catch-ups in the staff room, running into your work bestie […]

Hannah Brogan – Mabo’s Office Manager.

Last week we had TWO promotions take place and this week we are proud to have another. A massive round of applause to the brilliant Hannah Brogan who has now been promoted to Office Manager. Yes, Hannah!! Hannah joined Mabo’s team in June 2019 and has excelled on a daily basis and we are extremely excited to have seen her appointed to Office Manager. We spoke to Hannah’s Head Of […]

A Day In The Life Of Michael Barley.

Hey Michael, thank you for catching up with us today to talk about your role as one of Mabo’s R&D Developers. 1. Describe your role as an R&D Developer. My role involves writing software that will improve the company from within. This consists of: coming up with innovative new ideas in order to optimise our existing technology; integrating external technologies and thinking ahead about what will be the next big […]

GET YOUR WEEKLY FIX OF PPC TRAINING: VOLUME 19.

The last few weeks have been crazy, we have had Christmas, Boxing Day, New Years and of course even more announcements from Mr Boris Johnson. On top of that, we have also had many new faces join our team alongside some fabulous new clients. The last training session that took place was to prep the team for January 2021. Keeping with the theme of preparation, Rob Jackson, Mabos lovely […]

How Apple’s iOS 14 Release May Affect Your Ads.

Recently, Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel. Therefore, businesses that advertise mobile apps, as well as those who optimise, target & report on web conversion events from any of Facebook’s tools will be affected. As much as this is something that we did not want to happen, we do need to prepare. […]

Need A Plan B? Try A Chicken Nugget Gift Set.

We are all hoping for a better year this 2021, with many wishes in mind. However, I’m not so sure this one will be on everyone’s list! Clearly, someone didn’t want their loved ones to miss out on a chicken nugget meal over the Christmas break, so what better way to surprise them, then with one of these. To me, it’s the ideal present, whether they found it or not […]