Blog Archives
How To Choose The Right PPC Agency

Download Your FREE How To Choose The Right PPC Agency Guide Now! Choosing the right PPC agency is one of the most important decisions you’ll make. It’s a big decision so it’s important you get it right… This FREE guide will share with you everything you need to look out for when choosing your next PPC Agency.    

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The First We Are Mabo Recap Of 2020!

January not only welcomed a new month and a new year, but also a new decade, which means we’ve decided to adopt a new approach to our We Are Mabo recaps! For our regular readers you’ll know that We Are Mabo used to be released every Friday. However, to shake things up a little and give you a fuller insight into life at Mabo we’ve decided to now make it […]

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Microsoft Advertising Sunset Average Position Metric

Microsoft Advertising (formerly known as Bing) revealed that it will be removing the average position metric from Microsoft Advertising reports. The advertising platform explain “Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and allow you to […]

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Parallel Tracking To Become Mandatory For Video Campaigns

Google Ads has made parallel tracking available for video campaigns. At the moment, this setting is optional, however it will soon become mandatory. Parallel tracking has been designed ultimately to help improve mobile site speed by showing site users the landing page straight away, whilst measuring the ad click in the background. It’s no secret that Google place a huge level of importance on site speed, and they’ve already parallel […]

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Google Ads Launch New Simulator Support For Smart Bidding

Google Ads has has introduced two new simulators to support advertisers using smart bidding: A bid simulator support for the Target ROAS bid strategy. A new budget simulator. Before this update, bid simulators have only been available for campaigns set up to use manual bidding or Target CPA, so this is a huge development for smart bidding campaigns. For advertisers, this update should prove to be hugely beneficial. Bid simulators […]

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Google Ads Test Custom Dimensions To Enable Business Structure Based Reporting

This means Google Ads advertisers can group and report on campaigns based on business category and/or marketing strategy. For Google Ads advertisers managing large accounts, this new update should simplify reporting efforts and campaign naming systems. It is worth noting however that custom dimensions in Google Ads are entirely different to those used within Google Analytics, as they allow you to report on categories and subcategories based around your marketing […]

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What’s Next For Google Ads?

As we’ve settled into the new year, there’s been a lot of planning for the coming months. Naturally, as a leading PPC agency we like to make sure we’re always ahead of the curve, which really got us thinking about what we’re expecting to see from Google Ads in 2020. Google Ads is full of surprises and nobody knows for definite what they have in store for us; however, we […]

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9 Shortlists! What A Start To 2020!

Team Mabo have started 2020 with a bang having been awarded no less than NINE shortlists for the UK Biddable Media Awards.  The UK Biddable Media Awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry, and is the premier event for professionals working in biddable, attracting brands, agencies, media and technology providers. We are extremely proud to be named as finalists in the following […]

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A Day In The Life Of Jamie Edwards

Ever wondered what a typical day for a Business Development Executive entails? We caught up with Jamie Edwards, one of our super talented BDE’s to find out what a typical day at Mabo involves and what he gets up to in his free time… 1. Describe your role as Business Development Executive. My role involves prospecting potential new clients that could benefit from having a no obligation review done on […]

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Microsoft Standard Text Ads Available Until March 2020

Last year, Microsoft Advertising announced that standard text ads would no longer be available for advertisers from 2020. However, the search engine has announced that the ad type end date has been extended and standard text ads will continue to serve until 31st March. Advertisers haven’t been able to create or amend standard text ads in their accounts for the best part of two years. This means that a lot […]

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