Blog Archives
Get Your Weekly Fix Of PPC Training: Volume 1

You would never send a jockey into training without a helmet & we won’t let our team work on your accounts without training (same thing right??). We may not be able to enjoy a sit-down lunch together, a game of table tennis or Friday drinks. However, one thing at Mabo that hasn’t stopped during the lockdown is our training sessions – thankfully no face masks were required during these calls.  […]

Continue Reading


A Day In The Life Of Joe Foley.

Senior Account Managers are a vital element here at Mabo & we could not provide our service to clients without them. Today we have the pleasure of catching up with Joe Foley to find out what a typical day at Mabo involves and what he gets up to in his free time…  1. Describe your role as Senior Account Manager.  I manage a range of Google Ads and Microsoft Ads accounts […]

Continue Reading


Your Weekly PPC Recap – 14/02/2020

The latest news, features and updates in the world of Pay-Per-Click advertising over the last seven days… All Google Ads Campaign Types Now Switched To Standard Delivery Google has announced all campaigns will be switched to Standard delivery in April 2020. Last September, Google made the decision to remove accelerated delivery for shared budgets and search and shopping campaigns. Now, the search engine will be removing the accelerated option for […]

Continue Reading


The Benefits of Smart Bidding

Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account a huge range of signals to make sure each bid is tailored to maximise on both conversions and conversion value.  Smart Bidding strategies include: There are so many benefits to using Smart Bidding and as a leading PPC agency, we’ve quickly learnt […]

Continue Reading


How To Choose The Right PPC Agency

Download Your FREE How To Choose The Right PPC Agency Guide Now! Choosing the right PPC agency is one of the most important decisions you’ll make. It’s a big decision so it’s important you get it right… This FREE guide will share with you everything you need to look out for when choosing your next PPC Agency.    

Continue Reading


The First We Are Mabo Recap Of 2020!

January not only welcomed a new month and a new year, but also a new decade, which means we’ve decided to adopt a new approach to our We Are Mabo recaps! For our regular readers you’ll know that We Are Mabo used to be released every Friday. However, to shake things up a little and give you a fuller insight into life at Mabo we’ve decided to now make it […]

Continue Reading


Microsoft Advertising Sunset Average Position Metric

Microsoft Advertising (formerly known as Bing) revealed that it will be removing the average position metric from Microsoft Advertising reports. The advertising platform explain “Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and allow you to […]

Continue Reading


Parallel Tracking To Become Mandatory For Video Campaigns

Google Ads has made parallel tracking available for video campaigns. At the moment, this setting is optional, however it will soon become mandatory. Parallel tracking has been designed ultimately to help improve mobile site speed by showing site users the landing page straight away, whilst measuring the ad click in the background. It’s no secret that Google place a huge level of importance on site speed, and they’ve already parallel […]

Continue Reading


Google Ads Launch New Simulator Support For Smart Bidding

Google Ads has has introduced two new simulators to support advertisers using smart bidding: A bid simulator support for the Target ROAS bid strategy. A new budget simulator. Before this update, bid simulators have only been available for campaigns set up to use manual bidding or Target CPA, so this is a huge development for smart bidding campaigns. For advertisers, this update should prove to be hugely beneficial. Bid simulators […]

Continue Reading


Google Ads Test Custom Dimensions To Enable Business Structure Based Reporting

This means Google Ads advertisers can group and report on campaigns based on business category and/or marketing strategy. For Google Ads advertisers managing large accounts, this new update should simplify reporting efforts and campaign naming systems. It is worth noting however that custom dimensions in Google Ads are entirely different to those used within Google Analytics, as they allow you to report on categories and subcategories based around your marketing […]

Continue Reading