A lot of people across the world have started working at home for the very first time. At Mabo, our team do tend to have the odd day here and there to help break things up. But now, the whole team is working in their home full time. This certainly does bring its challenges, as well as opportunities. Every Wednesday, we will be sharing how our team have been coping, […]
Some very very very exciting news coming out of Mabo. We were named as the “Search Agency of the Year” at the 2020 Northern Digital Awards!!!! What does this mean? This means that we have beaten off some absolutely huge competition to be named by our peers as the top-performing search agency. The north of England with Manchester and Leeds, in particular, is home to some of the best search […]
Exciting news coming out of Mabo. I had the absolute honour of representing Mabo along with three hard-working colleagues at the 2020 Drum Recommends Digital Awards. As mentioned on the 25th October, we were nominated by our clients for no fewer than 9 awards alongside some huge competition. Off the back of that, I am pleased to announce that we were named as winners of the Client Service award!!! […]
On the 3rd October 2019, the UK Search Awards released the shortlist for the 2019 ceremony. On the back of that, we were over the moon to see that we have received nothing short of SIX shortlists this year. This number doubles our previous record at the 2018 UK Search Awards. This is our third year entering the UK Search Awards. So to have six chances of winning this year […]
Some very exciting news coming out of Mabo today. We have been named as a finalist at the EMEA (Europe, Middles East and Asia) Google Premier Partner Awards for “Growing Business Online”. This award recognises the agencies that have really went above and beyond in helping Google Ads advertisers see fantastic results over the last 12 months. There are only 8 UK finalists (25 in total) in this category. This […]
Googles Comparison Shopping Service (CSS) partner programme is still a relatively new thing, something we became part of in the middle of 2018. The Google CSS Partner programme helps Comparison Shopping Services (CSSs) and merchants to connect more effectively with shoppers through Shopping ads. After completing an in-depth training, CSS Partners can help to maximise the potential of Shopping ads, making access seamless for merchants. The Google CSS Partner Programme […]
Great news to start February with, Mabo have been shortlisted for five awards at this years UK Biddable Media Awards. The awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry, and is the premier event for professionals working in biddable, attracting brands, agencies, media and technology providers. As a PPC Management Agency, these awards are a key indicator of our success over the previous […]
Mabo have been shortlisted for no fewer than SIX awards at the 2019 Northern Digital Awards. On the 22nd November, Don’t Panic Events announced the shortlist for the 2019 Northern Digital Awards to be held in Leeds on the 31st January 2019. The Northern Digital Awards is an event put on by the fantastic team at Don’t Panic Events, and it celebrates everything that is good about digital marketing and […]
In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. If the same fraudulent clicks took place on a different model, say a cost per impression model, then […]
How do we calculate your click fraud savings through our click fraud protection tool? The most important element within your click fraud reports is the saved counter. In a nutshell, this calculates how much money you have saved by using our click fraud protection software. But how do we come about this number? We aim to provide you with the most accurate value possible so you can attribute a […]
