Blog Archives
What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. If the same fraudulent clicks took place on a different model, say a cost per impression model, then […]

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How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool? The most important element within your click fraud reports is the saved counter. In a nutshell, this calculates how much money you have saved by using our click fraud protection software.   But how do we come about this number? We aim to provide you with the most accurate value possible so you can attribute a […]

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Shopify Google Shopping App Update – Deadline Now Extended

Following on from our post about the potential trouble the Google Shopping App update may well be causing Shopify users in what is probably their biggest trading period of the year. Shopify have decided to extend the deadline until the new year!!!!!! *Actual footage of Shopify retailers waking up this morning. This now means that there is no need to panic, and all should be fine and well come the new […]

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Shopify Google Shopping App Update – What Does It Mean For You?

As of the 31st October, Shopify will have disabled their current Google Shopping App and will force every user to update their website with the new version. At the time of writing this post, the initial feedback on the new Google Shopping app does not seem to be overly positive with an overall rating of 1.4 out of 5. Shopify is a fast growing ecommerce platform that powers some of the most powerful […]

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2018 UK Search Awards – Mabo Are Up For Three Awards This Year

On the back of our momentous win at the 2018 European Search Awards, we have been shortlisted for THREE awards at the 2018 UK Search Awards. Back in 2017, we were shortlisted for Best Small PPC Agency. But due to our fantastic growth during 2018, we were unable to be shortlisted for that award as we are well over 25 staff now. Instead, we have been shortlisted for “Best Large […]

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Huge Change In How Google Analytics Now Tracks Your Websites Visitors

How GDPR and The ePrivacy Directive Affect AdWords & Analytics Tracking Most internet users will now be aware of the implications regarding spam emails, selling identifiable data, marketing to you without permission etc. GDPR has been widely publicised and whilst no-one seems to know the exact ‘black and white’ of GDPR compliance there is another piece of legislation to consider. The ePrivacy Directive. Between GDPR and the ePrivacy Directive (not […]

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What A Moment! – We Are Proud To Be Named As The Best Small PPC Agency In Europe

    Remember the date, the 16th May 2018. We were named as the best small PPC agency in Europe at the European Search Awards. This award means that we are ranked, by the peers in our industry as the best specialist PPC management agency of up to 25 staff in Europe. Let’s have a look at what this means in numbers: To be named as the best, in a […]

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First Middlesbrough, Now Europe. Mabo And The European Search Awards

We won a regional award this year. But that wasn’t quite enough for us. We then went and won a national award at this year’s Biddable Media Awards. Still, that just didn’t seem enough for us. It just seemed to wet the appetite a bit more. Then we thought what’s next? Well for Mabo, it is the European Search Awards. We have been shortlisted for Best Small PPC Agency at […]

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AdWords Quality Score To Be Affected By Mobile Site Speed

Recently Google has announced that mobile site speed will be a determining factor in awarding quality score to AdWords advertisers. This algorithm change is due to be launched in July 2018. Quality score is a huge factor in determining ad rank. Now Google is looking to add an extra element to ranking your quality score out of ten, mobile site speed. Whilst Google’s Quality Score has always taken site speed […]

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Prolific North Live 2018. A Great Two Days In Manchester For Mabo.

In February 2018, EventCity in Manchester hosted the annual Prolific North Live Expo where I was lucky enough to be given the opportunity to attend with my colleagues at Team Mabo – and what a few days it was! It was great chatting to such a diverse bunch of businesses about their current Paid Search advertising and it was fantastic to share our knowledge of the world of PPC; we […]

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