Blog Archives
Our Sales Team Are Off To London – Biddable Media Awards

On February the 9th 2018, we received news that our fantastic sales team have been shortlisted for “Sales team of the year” at this year’s Biddable Media Awards. These awards are to be held in London on the 15th March. This awards shortlisting is something very different to what we usually get recognition for. Generally, awards ceremonies focus on the business as a whole, or generally to do with our […]

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Mabo Have Been Shortlisted For Two Awards At The North East Business Awards

More breaking and exciting news coming out of Mabo. We have been shortlisted for two awards at this year’s North East Business Awards. Anyone who follows our social media pages will be more than aware that we are being shortlisted for quite a few awards at the moment. Something that as a company, we are very proud of. The latest awards body to have recognised our hard work is the […]

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History is made at Mabo. Our first award win!

We have won our first award as an agency. Mabo have been named as “Digital Business Of The Year” at the North East regional FSB Awards. Yes. We are officially an “Award Winning Agency”. How good does that sound by the way? For those who follow us on social media, you will know that we have started to get more recognition from our peers in the form of award nominations. […]

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Mabo Have Been Shortlisted For Two Northern Digital Awards

More great news coming out of Mabo this month. We are on the shortlist for not one, but two awards at the upcoming Northern Digital Awards. The awards ceremony, which is to be held in Leeds on the 31st January. Celebrates the achievements of digital businesses in the North of England. As an agency we have only recently started to catch the eye of these award organisations. When you consider […]

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Five Things We Love About AdWords Editor 12.2

Google recently updated AdWords Editor and with it introduced us to some epic new features. For those who aren’t totally familiar with AdWords Editor, it’s the software package from Google that allows you to bulk edit, mass create, upload changes across all campaigns and work offline whilst making changes to your account(s). Despite the update being available for some time now, we thought we’d share our favourite new features that […]

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Kelkoo Appearing In Google Shopping Results

As some of you may well recall, Google were rumoured to be separating its shopping results after the £2.14bn fine they received in June from the EU. European regulators claimed that Google was artificially and illegally promoting its own price comparison service in searches, denying rival firms the ability to compete on a level playing field. This now means that third party price comparison and shopping websites can now display […]

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Mabo have been shortlisted for a UK Search Award

Huge moment in the life of Mabo. We have been shortlisted for an award at this years UK Search Awards! We have been shortlisted for the “Best Small PPC Agency” award. This award is to highlight the best agency with under 25 members of staff. Due to the fantastic growth we have had over our four years in operation, this is probably the last year we could qualify for this […]

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Get Your AdWords Advertising Ready For The Christmas Period

The busiest time of the year for most online retailers is nearly upon us, Christmas. For a lot of businesses this twelve week period eclipses the previous nine months of the year. More and more UK consumers are choosing to do their Christmas shopping early. Also and more importantly, they are choosing to go online rather than go to the high street. In fact the British retail consortium reported that […]

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We Spy A New Google Shopping Product Ranking System

Recently Google has implemented a numerical ranking system into Google Shopping results if the words ‘top’ or ‘best’ are used in customer search queries. While there has been no official word from Google on how the new product rankings are decided just yet, there are a few factors we can see which are are potentially at play here. Similar to how search ads are ranked by quality score, made up […]

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Nice while it lasted. Google scrap the test of second description in search ads

The additional line of advertising copy is no longer going to be displayed in Google’s search results. Earlier in 2017, Google decided to start a test allowing their AdWords advertisers to add an extra line of text to their expanded text ads. Google allowed advertisers to add an extra 80 characters to their ad copy to help increase relevant click throughs. Google are now winding down this test and have […]

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