01287 244080The additional line of advertising copy is no longer going to be displayed in Google’s search results. Earlier in 2017, Google decided to start a test allowing their AdWords advertisers to add an extra line of text to their expanded text ads. Google allowed advertisers to add an extra 80 characters to their ad copy to help increase relevant click throughs. Google are now winding down this test and have […]
There is no such thing as a perfect Google AdWords account. There, I’ve said it. (That includes the accounts we manage, by the way). But this is why we are constantly reviewing and optimising all our clients accounts to make sure they can be improved. As an agency, we offer every existing Google AdWords advertiser a free account review to help them see what improvements can be made in order […]
As any agency or advertiser knows, PPC advertising is an ever changing platform. Not only do Google and Bing like to change things on an all too regular basis (keeps our account managers on their toes at least), but user behaviour also changes frequently. Because of that, as a pay per click management company, we are constantly adapting our advertising methods for our clients to ensure they stay ahead […]
The Google search results are constantly changing to reflect the user’s need for information and results easily and quickly. One thing Google have put a lot of emphasis on developing over the last few years is Google Shopping. Google shopping has come under various pseudonyms during its time such as Google Base, Froogle, Product Listing Ads to name but a few. Google Shopping was a free tool for advertisers to begin […]
Last month (March 2017) Google caused a bit of an uproar when they decided to play what many people thought was an ad through Google Home. Picture the scene: You get up in the morning, walk to your kitchen and say “Good morning, Google” to your Google Home device. Google Home politely tells you what you have in your diary for the day, gives you the weather forecast and latest news […]
PPC management specialist agency Mabo have been selected by Google as one of the premier partner agencies to spearhead their new mobile initiative the Mobile Vanguard Program. Google have personally selected 5 UK based agencies who have proven to be leading innovators in embracing the rapid growth from mobile related searches on Google. In 2010 only 10% of Google searches were made on a mobile device, but in 2015 […]
You know the ones! Those pesky banners that seem to follow you around every corner you go after you have visited a site. So what are these banners that follow you around? These banners are known as remarketing banners. Remarketing is one of the five main channels available to Google AdWords users which gives the advertiser the opportunity to re-engage with people who have visited your site previously to further […]
Quite a bold statement that isn’t it? But it’s something that Google themselves have actually awarded Mabo with. Every partner company of Google (32,000 of them within the UK) gets awarded specialisation certifications in areas in which they have excelled as an agency. There are five in total and Mabo are one of only 40 UK based Google partner companies who have all of these. This puts Mabo in […]
Here at Mabo we have video specialisation certification from Google which means we are deemed as specialists when it comes to managing advertising on YouTube for our clients. But not everyone knows how to advertise on YouTube and even fewer advertisers are aware of what TrueView is. That is why we have put together this very simple guide as to what exactly TrueView is and why you should consider […]
At the end of 2016 we had a sit down with the whole team at Mabo and looked into how we can help those less fortunate in the local area. Middlesbrough (The home of Mabo ) often gets a lot of bad press in regards to lifestyle, unemployment numbers & the like. Although Middlesbrough is not the most affluent area in the world, it is the home for all […]