Blog Archives
The Free Future of Google Shopping

As you will likely be aware by now, Google have recently announced that they are to show free results on their Shopping tab alongside the ads that already show there currently. This is something that, at present, is only available in the US, but Google have plans to roll this feature out across the rest of the world later this year.   So why now and how will it work? […]

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Objections To Smart Bidding

Google Smart Bidding. Everybody’s talking about it and to a certain extent, it’s unavoidable. For those who maybe aren’t as familiar, Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account over 70,000,000 signals to make sure each bid is tailored to maximise on both conversions and conversion value. As an agency […]

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Search Advertising Show 2019, You Never Forget Your First Trip To Brighton SEO

I made my first visit to Brighton SEO in September 2019, and I even managed to bag myself a speaker slot at the very first edition of the Search Advertising Show. It’s fair to say I’ve had a fantastic 2019 so far; I have represented Mabo at events such as Spring Fair, Google events up and down the country and I’ve even managed to win a couple of awards. However, […]

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How To Grow A Small Google Ads Account

You’re likely here because you’ve read the title of this piece and thought, “Hmm, I’ve got a small to medium-sized Google Ads account; some of this might be relevant to me” and so decided to check it out. I had this idea to write some simple tips down, letting existing advertisers on Google know some basic steps to expanding their account. It turns out those tips developed into the 1171 […]

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Chasing Crows, Free Dogs & Cubicle Addictions

We had the longest day, Glastonbury and the Women’s World Cup in June, but we also had some slightly odd search terms line the search term query reports of our accounts. Here are six of the best (worst/weirdest/most random)… ———— We start in the world of gardening. In 1958, Chairman Mao decided that all sparrows in China were to be killed. He’d come to the conclusion that sparrows ate too […]

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Conversations You Should Be Having With Your PPC Agency

Can you remember the last time you had a conversation with someone where there wasn’t a screen involved? You didn’t check your phone, the TV wasn’t on in the background or you didn’t have your laptop in front of you? It’s good to talk. In an age where we are consumed by machines, sometimes it’s nice to have an actual conversation – albeit you sometimes might need to use technology […]

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The best in Europe, two years running.

In March I signed off a blog post celebrating my win at the UK Biddable Media Awards by saying “here’s to more award wins”, but I didn’t quite expect to be writing another piece on another win this soon. Thursday 20th June turned out to be quite a special day for Mabo; we hosted our first client conference, which was a great success, and I was named Young Search Professional […]

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Eau de Tool Shed, Gluing Kids Teeth & Transformative Energy Drinks

I swear the titles of these STQR blogs get more and more messed up every month. Here’s a selection of the most weird and wonderful searches found across the Mabo client list in May. ———— Whether you think this is genius or idiotic, you’ve got to appreciate the complexity of the search, and equally the results wanted from it. The search term comes from the events and parties industry, so […]

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Why Smart Shopping Campaigns Are Like Driverless Cars

In 2017, Google’s CEO Sundar Pichai said Google were an “AI first company”. Fast forward to May 2019 and he announced “We are moving from a company that helps you find answers to a company that helps you get things done” following this by saying “We want our products to work harder for you in the context of your job, your home and your life.“ Ultimately, technology should enhance customer […]

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Naff Garden Plants, Poo Bags For Bears & Bitchy Cats

Another month and another round of weird and wonderful search terms for you all to enjoy! April provided us with some beauties, and so I’ve picked the funniest and most random entries submitted by our account managers, all in the name of lols! Let’s go! ———— We kick things off – see what I did there? – with a search term from an account in the healthcare industry. I’m going […]

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