Blog Archives
How Google’s New Desktop Results Benefits Advertisers

In May last year, Google announced as part of a wider redesign that the layout for search results on mobile would be getting a refresh. The feature that stood out most to agencies, advertisers (and some customers) was the new ‘bold’ ad label that, in my opinion, attempts to further blur the distinction between ads and organic results. On the back of those changes on mobile, Google have now said […]

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Important Changes to Google’s CSS Programme

As of November 1st 2018, Google are changing how their CSS programme works for merchants. Potential 20% saving in CPC The 20% reduction in PLA fees remains unaffected. This means that merchants will continue to see a potential decrease in cost-per-click of up to 20%, thanks to the CSS programme. Rebate Calculated Per Calendar Month From November 1st, rebates are calculated per calendar month, where previously they were calculated over […]

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We’re looking for talented developers to join Mabo

We’re looking for talented developers to join our team and we want to hear from you. As developers, the paths that we have taken to become who we are, know what we know and do what we do may differ, but our vision is the same: to write code that makes a difference. With that path in mind, it makes sense that we like to showcase how we make a […]

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Google announce ‘Mobile Speed Score’ as a factor in ad performance

As part of their 2018 product announcement, Google have launched ‘mobile speed score’, which can affect ad performance. Website speed has always been seen as a crucial contributing factor to the success of a website, eCommerce or otherwise. Since 2008, Google has used the speed of your landing page as a factor in calculating Quality Score for keywords. A slow website therefore can lower the Quality Score and require a […]

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