Blog Archives
Google Ads To Retire Average Position Metric

Google recently announced the somewhat controversial decision to ‘sunset’ the Google Ads average position metric by September 2019. Google Ads has seen many changes over the years; even changing it’s name in the not too distant past (I’m still not quite out of the habit of calling it AdWords) and many features and metrics have come and gone, but the average position metric has been one of the constants. But […]

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How to Upgrade Standard Text Ads to ETAs

Google recently announced the new ETAs (Expanded Text Ads) feature which gives advertisers more character spacing in their text ads, introduces a second headline and revamps the old display url. We think it’s a really exciting change that you’re going to want to make use of pretty quickly (Google’s deadline  – for the point at which standard ads can no longer be created or edited isn’t too far away), but […]

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The pitfalls of PPC automation

  Is automating your PPC management really getting you the best results? Or is there a better way?   Automation is no longer the far-off hypothesis of science-fiction writers, it is very much part of our everyday lives. All of a sudden self-driving cars and robot surgeons are discussed in terms of ‘when’ not ‘if’. In manufacturing and industrial sectors, workers may view automation as the dark cloud of impending […]

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