Blog Archives
Paid Social.

Chances are in 2020 if it hadn’t already, your business entered the world of digital. Certainly in the early days of Covid-19 businesses took a reactive approach in an attempt to stay afloat during a global pandemic. It certainly was a good year for digital which already was the fastest-growing sector. As we head to 2021 it’s time to take stock and be proactive as we look to hopefully leave […]

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What To Expect With Facebook Updates To Attribution Windows, Across Ads Reporting Surfaces.

Facebook has announced that starting 12th October, Facebook will default all attribution windows to 7-day and phase out the 28-day window option which was the default. Note that this change should have no impact on the delivery or performance of your ads. However, it could and most likely will affect the way your results are reported. Put simply, a lot more can happen in 28 days than 7.  It is likely […]

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Facebook’s New Branding For Marketing Partners.

Mabo’s brand new Social Media Account Manager, Ryan Metcalfe kicked off his day with some exciting news!! Facebook have created new branding for marketing partners. Tell us more Ryan… Here at Mabo, we are one of Facebook’s Official Marketing Partners. Facebook states that all of their official partners are vetted for excellence, and only companies that meet their standards can earn the Official Facebook Marketing Partner badge. So naturally, we […]

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