Blog Archives
HELPING YOU TO PREPARE FOR GA4

You’ve probably heard by now of all the new updates that Google and other platforms are releasing/planning on releasing over the next year or so. The one that we’ll look at today is an update in Analytics, otherwise known as GA4.   WHAT IS GA4? GA4 is the latest version of Google Analytics which unearths detailed insights about the consumer journey by using machine learning in a more up-to-date and […]

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ENHANCED CONVERSIONS: WHY, WHAT & HOW

Gone are the days when you hear the word cookie and you associate it with a blue monster from Sesame Street. Now every time you go onto a website you have banners cropping up all over asking you to accept cookies, but we’ll soon be heading away from relying so much on cookies and it’s this that we need to be ready for and prep for.   WHY MOVE TO […]

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Mabo’s Digital Champions

Back in November 2019, as one of the top 50 PPC agencies in the country we were lucky enough to be invited down to London by Google to take part in their digital champions event. This meant we received exclusive access to 1-2-1 training directly from the innovators of smart bidding themselves. Not only was this training on how to best implement smart bidding on campaigns but also how to […]

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The Art Of Writing A Good Text Ad For Google AdWords

    Ad Texts in Google AdWords are really simple to create, but it’s how they’re written that makes them so effective. Grab yourself a cuppa, relax, and read our guide on how to write a good text ad for Google AdWords. Your ad texts are one of the only things that potential customers get to see. Because of this, you want to make sure they make an impact! You […]

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