Stephen Cumberworth, Author at mabo.co.uk

Black Friday 2021 – What To Expect

Perseverance has recently been crowned 2021’s Cambridge Dictionary word of the year; and it’s not tricky to see why. For our retail clients, 2021 has been a year of undulating challenges: General marketplace uneasiness. Lockdowns and lockdown lifting. Financial uncertainty. Furlough scheme ending. Return of international travel and events stretching consumer pockets. Shipping container crises. Stock and supply chain issues. Rising cost of living. This week, as Cyber Week approaches, […]

GOOGLE SHOPPING ADS DOWN?

Late on Friday (27th August) we became aware of low impressions on Google Ads accounts that run shopping, with some down 80% in clicks, impressions and spend vs comparative days. Our team immediately contacted Google support and our Google reps who were unaware of any issue but escalated the problem. We also reached out to a Google CSS team. We spent hours on Friday evening searching for potential issues in […]

Top 5 Tips For Having Your AdWords Advertising Ready For The New Year

Ok I get it…it’s not even December yet. We’re all thinking about Christmas and how best to make an impact in our respective industries, but New Year is looming and failing to plan is planning to fail, or something along those lines. Once Christmas is done and we’re all a little fatter, lighter in the pocket and smell a bit too much of ‘Lynx Africa’ for our own liking, it’ll […]