Bing Ads Search Terms Reporting Now Displays Shopping Campaigns

On Monday, Bing Ads updated the reporting grid and announced that it will now include an Added/Excluded keywords column.

Bing Ads Search Terms Reporting Now Displays Shopping Campaigns

This improved reporting grid now incorporates a campaign type column within the ‘All Campaigns Keywords’ tab, where advertisers can now choose either shopping or search. In addition to this, Bing have also included an Added/ Excluded column, making it easier for advertisers to assess which search terms have already been added as negative keywords, or keywords.

Bing explain that they “hope this update makes things simpler for you and allows you to save time in managing your search terms and negative keywords.” The search engine believe this to be “another step in our continuous journey to save you time and provide more in-depth knowledge of our marketplace that enables you to succeed in Bing Ads.”