Bing Ads to Target LinkedIn Audiences

Bing Ads are planning to introduce a new functionality that allows advertisers to target their ads to LinkedIn audiences.

Bing Ads

The option to target LinkedIn audiences will be exclusive to Bing Ads, as it is currently unavailable within Google AdWords. Now that Microsoft owns LinkedIn, it’s unlikely that Google will ever be in a position to offer a similar feature.

LinkedIn is renowned for its advertising limitations, particularly for small businesses. This new update will give advertisers access to LinkedIn audiences, in ways they didn’t have previously.

Bing has revealed that this functionality will be available before the end of the year, opening new opportunities for online advertisers.

Do you feel you miss the latest Bing Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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