Bing Merchant Center Introduce Google Merchant Center Import Tool


Bing Ads now allow advertisers to easily import Product Ads from Google AdWords.

Bing Ads

Last week, Bing has launched the ability to import product feeds from Google Merchant Center to Bing Merchant Center. This is facilitated by the Google Merchant Center import tool, that allows the product offer to be transferred to the Bing Merchant Center.

This update will save advertisers time, as it minimises the need to maintain two different feeds for Bing Ads and Google AdWords. To ensure the feed is kept up to date, advertisers can schedule imports on a daily, weekly, or monthly basis.

This tool is now available to advertisers in the market supported by Bing Ads. To make use of the Google Merchant Center import tool, you must have an active Bing Merchant Center store.

Do you feel you miss the latest Bing Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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