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2018 UK Search Awards – Mabo Are Up For Three Awards This Year

On the back of our momentous win at the 2018 European Search Awards, we have been shortlisted for THREE awards at the 2018 UK Search Awards. Back in 2017, we were shortlisted for Best Small PPC Agency. But due to our fantastic growth during 2018, we were unable to be shortlisted for that award as we are well over 25 staff now. Instead, we have been shortlisted for “Best Large […]

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Google Will Record Some Calls For Quality Assurance

Google will record a small number of calls initiated by call extensions or call-only ads. The search engine has revealed that they will begin monitoring and recording a “small percentage” of phone calls from ads in hope of improving call quality for both users and advertisers. When customers engage in a call from a call extension or call-only ad, they will be informed by a short message at the beginning […]

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Bing Ads Editor Supports In-Market Audiences

The latest update to Bing Ads means advertisers are now able to manage in-market audiences from Bing Ads Editor. In-market audiences are a targeting capability that makes use of artificial intelligence to create audiences based on people who have expressed interest in certain product categories. This audience is ideal for advertisers looking to target customers who are more inclined to purchase their product. Advertisers can also make use of in-market […]

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Avoid A Nightmare Before Christmas

The PPC Guide To Stress-Free Christmas Advertising I once saw a PPC Christmas meme which said ‘holiday PPC is like a David Hasselhoff music video; it is chaos, yet a work of art, you hate it, yet cannot turn it off’. This got me thinking that there’s surely an easier way to manage your paid search over Christmas than it being utter chaos and a truly traumatising experience? So grab […]

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Apparently Female Urinals Are Now A Thing

It’s back! After a little summer break, the Search Term Query Report blog is back with some interesting finds from the last month of paid search. So here goes; the return of your favourite STQR blog! (Account industry – Healthcare) Up first we’ve got something that looks like it’s been written as part of a list for Santa, rather than Google. Although if a five-year-old is asking for a blood […]

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Final Dates For Old Google Ads Interface Shut Down

Google reveals the final dates for the old Google Ads interface shutting down. After over two years, Google is finally shutting down the old Google Ads interface, meaning the new Google Ads interface will be the only way to manage your Google Ads account. Two dates have been sent to advertisers notifying them of the final switchover, including the 4th October and 18th October. Advertisers will receive an email notifying […]

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Bing Ads Allows Language Targeting At Campaign Level

The latest update within Bing Ads means advertisers can now target multiple languages at campaign level. Before the update, Bing Ads only allowed for language targeting at ad group level; meaning settings had to be transferred through to different ad groups. This also created issues when advertisers were wanting to import campaigns from Google Ads to Bing Ads, as the settings were not in alignment between the two search engine […]

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Google Reveal 3 New Updates To AdSense

New updates to AdSense include machine learning and improvements to quality standards and reporting features. Last week Google revealed three new updates coming to AdSense.The changes are centralised around controls and transparency tools, allowing publishers to understand what is happening and allowing them to exercise greater control. The first and probably most valuable update is the new machine learning features. This update is designed to allow publishers to make use […]

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Advertisers Can Now Copy Column Preferences In New Google Ads

The latest update in Google Ads now means advertisers can copy column preferences from the old Google Ads to the new. To make the most of Google’s latest feature, advertisers can follow the following steps: Google Ads > Tools > Preferences > Columns Preference Select ‘Copy Columns’ 24 hours after completing the above steps, the set columns for statistic tables will be transferred and visible within an advertisers Google Ads […]

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