We Are Mabo – 18/10/19

As another week comes to an end it’s time for your weekly We Are Mabo update! Our Marketing and Events Manager Scarlett had a great morning at Middlesbrough College for the Women In Digital Day. She was lucky enough to be on a guest panel speaking to Year 9-11’s about digital career options in Teesside! To acknowledge World Mental Health Day last week, a few members of Team Mabo took […]

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Two New Audience Targeting Options Introduced To Google Ads

Google announced that two new audience targeting options will be introduced for advertisers over the next few weeks. In the coming weeks, advertisers will be able to use affinity audiences and seasonal event segments for in-market audiences to reach their target audiences. Affinity Audiences  Affinity audiences have been available for Google Display Network and Video campaigns for years. These audiences are centralised around interests that have been built up over […]

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Do Ram Raiding Goldfish Need a Gravestone & Is Fire Safe?

In the Month that Google celebrated its 21st birthday, Greta Thunberg became a meme and the World was determined to find out what’s inside Area 51 – unsurprisingly we have a selection of weird and wonderful search terms to appreciate. We are pleased to kick off with a search definitely suitable for the final quarter, with polite Tiny Tim making sure he isn’t in on the naughty list this Christmas. […]

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We Are Mabo – 11/10/19

As the week draws to a close it’s time to take a look at what Team Mabo have been up to over the past 7 days… We had some exciting visitors to Mabo HQ this week. On Thursday we welcomed our favourite film-team Wander Films! Stay posted on their social media channels to see what we’ve been working on! Earlier this week we visited The Riverside Stadium for the launch […]

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2019 UK Search Awards – Another Record Breaking Year For Mabo

On the 3rd October 2019, the UK Search Awards released the shortlist for the 2019 ceremony. On the back of that, we were over the moon to see that we have received nothing short of SIX shortlists this year. This number doubles our previous record at the 2018 UK Search Awards. This is our third year entering the UK Search Awards. So to have six chances of winning this year […]

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We Are Mabo – 4/10/19

It’s Friday which means it’s time for your weekly insight into the wonderful lives of Team Mabo… To celebrate the end of another successful week, Team Mabo treat themselves to two-for-one cocktails and tapas at our local favorite, Turtle Bay! As we closed the week with celebrations, we welcomed the new one in style too! Our Marketing Director, James, and Technology Director, Dean enjoyed an exciting few days in Dublin […]

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Google Search News!

There’s been some exciting news released from Google this week for anybody involved in the online search industry! Google has launched its very own YouTube channel dedicated to bringing you the latest Google Search news. The first episode aired this week and was centralised around the five most recent updates within Google Ads including: – recent updates to Google Search Console – change in the Webmaster office hours setup – […]

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Reporting Introduced Across Accounts In Google Ads Report Editor

Google Ads have announced a brand new feature within Report Editor. If you’re an advertiser running more than one account for your different products, you’ll now be able to compare and assess the performance of the accounts within the Google Ads User Interface. A statement from Google explains… “For example, let’s say that you manage three accounts in different regions and want to look at global performance over time.” Prior […]

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We Are Mabo – 27/09/19

It’s been another busy week here at Mabo HQ and as September comes to an end it’s time for us to reflect on what we’ve been up to this week! What better way to start the week than with cupcakes and sweets? Monday saw another Mabo birthday and of course we helped our super talented PPC Account Manager Adam celebrate in true Mabo style – we hope you had a […]

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