Google Ads Introduce Filters To The Overview Page

Google has announced that filters will soon be available for advertisers to use within the Overview page. This update is now available to all Google Ads advertisers and has come as a result of user feedback requesting this new feature. For those who aren’t overly familiar with the Google Ads interface, the Overview page is the very first page you visit once you’ve logged into your account. It’s been designed […]

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We Are Mabo – 23/08/19

It’s been an exciting week here in the office, everyone is looking forward to The Mabos which is happening tonight! Check out next weeks #WeAreMabo for all the award wins – Until then see what we’ve been up to below… On Monday we had a visit from our Google Partners Strategists. As always it was a very insightful training session on Smart Bidding, and afterwards our PPC team had the […]

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Google Introduce New Smart Bidding Strategy

Google has introduced a brand new smart bidding strategy. Maximise conversion value has now been made available to all advertisers within Search campaigns. The search engine explains that this new smart bidding strategy will make use of historical campaign data and couple it with the searchers ‘contextual signals’ to decide the optimal CPC bid at auction time. As an advertiser, if you’re wanting to make the most of this new […]

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A Day In The Life Of Holly Shea

Our social service is off to a flying start, so get to know our Senior Social Media Manager Holly and what she gets up to on a day to day basis! Describe your role as Senior Social Media Manager. I am responsible for overseeing Mabo’s new Social Media service, from the initial set up to success I will work with customers to ensure their business needs are met through the […]

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Google Ads Set To Remove Accelerated Ad Delivery Feature

Next month Google will be removing the option for accelerated ad delivery. From October 1st, any campaigns using accelerated delivery will automatically be switched to standard delivery. This change has been made as Google believes accelerated delivery to be an inefficient option. Advertisers usually use accelerated delivery when wanting to drive as many conversions as possible. However, despite having its benefits the search engine have later revealed that accelerated delivery […]

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Mabo Named In The Top 8 UK Google Premier Partners At Growing Business Online

Some very exciting news coming out of Mabo today. We have been named as a finalist at the EMEA (Europe, Middles East and Asia) Google Premier Partner Awards for “Growing Business Online”. This award recognises the agencies that have really went above and beyond in helping Google Ads advertisers see fantastic results over the last 12 months. There are only 8 UK finalists (25 in total) in this category. This […]

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We Are Mabo – 16/08/19

Another week is done and dusted; find out what we’ve been up to in this weeks #WeAreMabo A group of Team Mabo started their week off right with a Monday night game of F.R.I.E.N.D.S themed bingo! 5 rounds of bingo and we came away with 2 prizes, not bad going. Now what to do with our F.R.I.E.N.D.S poster and lilo… Monday and Tuesday were busy days for Richard and Matty, […]

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PPC Apprentice to Senior PPC Account Manager – Glen’s Story

We pride ourselves on having a passionate, approachable and responsible team, who share one goal of helping Mabo become the BEST and biggest PPC agency in the UK.   Glen started out as a Junior PPC Account Manager in 2015 and has now progressed to a valued Senior PPC Account Manager. As we’re recruiting for another apprentice, we interviewed Glen to find out what life was like joining Mabo as […]

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Shopping Campaigns Now Included In Google Ads Optimisation Score

Google Ads optimisation score now includes shopping campaigns in addition to search campaigns. The advertising platform will not only provide a combined score at the account level, but each campaign type will also be assigned its own individual score. You can find your optimisation score within the “Recommendations Tab” in the Google Ads interface where Google will also be displaying recommendations relative to each score. Your score can range between […]

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