We Are Mabo – 15/02/19

The weeks seem to be flying at Mabo HQ and we can’t quite believe it’s Friday again! But, with Friday flying round that can only mean one thing… it’s time for We Are Mabo! Our Tuesday morning was brightened up by the lovely team at Albert North and Bedford Street Coffee who shared some delicious sweet treats with us! Thank you guys. Of course, on a more seasonal note Team […]

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Google Trial Ads In Assistant Results

Google Assistant has become increasingly popular over the last 12 months. This continues growth would capitalise on the opportunities posed by Google Assistant, and therefore it comes as no surprise that the search engine are trialling the delivery of ads in Google Assistant results. Several advertisers have argued that Google Assistant could destroy traditional search results. Google Assistant is now being used on over 1 billion devices, and we are […]

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Google Ads Introduce Click Share To Competitive Metrics Within Search Campaigns

Google has introduced the click share metric to Search campaigns in order to help advertisers get a well-rounded understanding of how their text ads are performing. It’s arguable that Google have made this change to combat the average position metric becoming less useful. The click share metric indicates to advertisers how many clicks their ads have received out of the total number of times Google estimated your ads could have […]

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Bing Ads Introduce Multiple Language Targeting

Bing Ads has provided additional guidance for any online advertiser looking to target multilingual users who could be searching in multiple languages. Bing Ads launched multiple language targeting ad campaign level in October this year. As this feature had already been available within Google Ads for quite some time, this update meant language targets could be included when importing Google campaigns into Bing. It is worth noting with this update […]

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Google Delay Parallel Tracking for Display and Video Campaigns

Later last year, Google revealed that parallel tracking would become available to Display and Video campaigns in March this year. The search engine have now announced that this expansion will be delayed by two months, and the features will not be available until May. Google explain that this will give advertisers a little more time to adjust before parallel tracking becomes compulsory for all display and video campaigns at the […]

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A Day In The Life Of Chris Macdonald

Ever wondered what a typical day for a Digital Consultant entails? We caught up with Chris Macdonald, Mabo’s Digital Consultant to find out what a typical day at Mabo involves and what he gets up to in his free time… 1. Describe your role as Digital Consultant. My role as Digital Consultant at Mabo involves giving honest appraisals of potential clients Google Ad’s accounts and highlighting any opportunities for improvement. I […]

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We Are Mabo – 08/02/19

It’s Friday which means it’s time for your weekly dose of #WeAreMabo! The office has felt a little quieter this week as we’ve had a team exhibiting at Spring Fair in Birmingham! Team Mabo absolutely loved meeting everyone at the five day long, number one home and gift show in the UK! In other news, Lee Mableson and Dean Yates visited The Big Bang 2019 hosted by The Drum and Marin […]

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UK Biddable Media Awards 2019 – Mabo Are Shortlisted

Great news to start February with, Mabo have been shortlisted for five awards at this years UK Biddable Media Awards. The awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry, and is the premier event for professionals working in biddable, attracting brands, agencies, media and technology providers. As a PPC Management Agency, these awards are a key indicator of our success over the previous […]

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Google Go Global With Maximise Conversions Bidding For TrueView Action Ads

Google revealed that they will be making maximise conversions bidding available to all advertisers who make use of TrueView for Action campaigns. TrueView for Action campaigns were initially designed to drive both conversions and leads by giving advertisers the opportunity to include headline call to actions and text overlays to video ads on YouTube. The maximise conversions strategy is actually a smart bidding strategy, that was introduced to help advertisers […]

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