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Google Launch Four New Tools For Responsive Search Ads

Google has introduced a number of new updates to Responsive Search Ads to incorporate additional reporting functionalities and more languages. In terms of languages, responsive search ads are now available in: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish and Turkish. In addition, there are four new tools available for Responsive Search Ads: Real-time feedback. During ad creation, advertisers will now be shown a dynamically changing ad strength indicator. […]

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AdTrader vs Google

In December 2017, advertising platform AdTrader issued a class action lawsuit against Google. Both AdTrader and a separate investigation from the Wall Street Journal alleged that the search engine had been illegally disbursing advertisers Google Ads funds. Shortly after this investigation, Google conveniently amended their Google Ads contract prohibiting any class actions to be taken against them, essentially removing advertisers rights to a trial by jury. Unfortunately for Google, not […]

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Your New Year PPC Survival Guide

I get it, you don’t really want to be thinking about New Year and going back to work before you’ve finished work for Christmas, but, it’s a must if you’re going to start the year as you (hopefully) end it. So let’s go; below are the the key considerations for not only surviving, but smashing your New Year PPC. Budget & Bids Unfortunately, there isn’t a ‘one size fits all’ […]

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Mabo – Awarded Bing Select Partner Status

Mabo has officially been named a Bing Select Partner. In order to achieve Bing Select Partner status, we have had to meet and adhere to certain criteria. This ranges from being an existing Bing customer for a minimum of six months to maintaining a minimum total Bing Network spend. As a leading PPC Management Agency, it’s very important that we have the title of Bing Select Partner. At its core, […]

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Advertisers Are Now Able To Classify Calls From Location Extensions As Conversions

Any calls made as a result of Google Ads location extensions can now be classed as conversions. This update will be available to advertisers as of this week given that account-level reporting is enabled. Users will have the option to amend and alter the default setting to any length of time. Essentially this means a conversion could be from the second the call is answered by altering the default value […]

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Mabo Hit The Northern Digital Awards For Six

Mabo have been shortlisted for no fewer than SIX awards at the 2019 Northern Digital Awards. On the 22nd November, Don’t Panic Events announced the shortlist for the 2019 Northern Digital Awards to be held in Leeds on the 31st January 2019. The Northern Digital Awards is an event put on by the fantastic team at Don’t Panic Events, and it celebrates everything that is good about digital marketing and […]

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Merchant Promotions Introduced To Shopping Actions

Retailers are now able to use the Google Ads Merchant Promotions programme in Shopping Actions. This update now enables online retailers to add promotions to their Shopping Actions inventory. Now, any searcher will be able to see this promotion wherever the discounted products show in Google Express. The search engine has introduced this update to in order to increase the appeal of advertisers offerings and encourage customers to complete a […]

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How A PPC Management Agency Can Help SMEs

With Small Business Saturday just around the corner, Team Mabo have been thinking of ways in which we can relevantly support small businesses. From that, we thought we’d take this opportunity to do our bit and share with you some of the ways a PPC Management Agency could help a small business… 1 – ROI Driven Service Our service is centralised around return on investment (ROI) for our clients. This […]

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Google Introduce New ‘Target Impression Share’

The search engine has introduced a new Smart Bidding strategy in order to maximise reach and awareness. This new Smart Bidding strategy, ‘Target Impression Share’ has been introduced for advertisers who are looking to maximise reach from their paid search campaigns. With target impression share bidding, Google will automatically set bids to achieve the advertisers’ goal. There are three placement options for this strategy: Absolute top of the page (position […]

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