Mabo’s Digital Champions

Back in November 2019, as one of the top 50 PPC agencies in the country we were lucky enough to be invited down to London by Google to take part in their digital champions event. This meant we received exclusive access to 1-2-1 training directly from the innovators of smart bidding themselves. Not only was this training on how to best implement smart bidding on campaigns but also how to […]

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Flatulence, Darwinism & Impending Divorce

Another month goes by and another eclectic batch of ludicrous search terms surface. It may be the shortest month of the year, but February certainly doesn’t fall short when it comes to the downright peculiar. Whether it’s menopausal wives accusing their husbands of affairs or underground trampoline strip club fetishes, February doesn’t disappoint. Welcome to our very vagarious Valentine’s edition!   Poor Henry. We know the 14th is a tough […]

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Objections To Smart Bidding

Google Smart Bidding. Everybody’s talking about it and to a certain extent, it’s unavoidable. For those who maybe aren’t as familiar, Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account over 70,000,000 signals to make sure each bid is tailored to maximise on both conversions and conversion value. As an agency […]

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A Day In The Life Of Dominic Leo

Ever wondered what a typical day for a Junior PPC Executive at Mabo looks like? We caught up with Dominic Leo to find out what a typical day at Mabo involves and what he gets up to in his free time… 1. Describe your role as Junior PPC Executive. My role as a junior PPC executive at Mabo is to support various members of the PPC team with work on […]

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Your Weekly PPC Recap – 14/02/2020

The latest news, features and updates in the world of Pay-Per-Click advertising over the last seven days… All Google Ads Campaign Types Now Switched To Standard Delivery Google has announced all campaigns will be switched to Standard delivery in April 2020. Last September, Google made the decision to remove accelerated delivery for shared budgets and search and shopping campaigns. Now, the search engine will be removing the accelerated option for […]

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The Benefits of Smart Bidding

Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account a huge range of signals to make sure each bid is tailored to maximise on both conversions and conversion value.  Smart Bidding strategies include: There are so many benefits to using Smart Bidding and as a leading PPC agency, we’ve quickly learnt […]

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How To Choose The Right PPC Agency

Download Your FREE How To Choose The Right PPC Agency Guide Now! Choosing the right PPC agency is one of the most important decisions you’ll make. It’s a big decision so it’s important you get it right… This FREE guide will share with you everything you need to look out for when choosing your next PPC Agency.    

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Search Agency of the Year – Northern Digital Awards

Some very very very exciting news coming out of Mabo. We were named as the “Search Agency of the Year” at the 2020 Northern Digital Awards!!!! What does this mean? This means that we have beaten off some absolutely huge competition to be named by our peers as the top-performing search agency. The north of England with Manchester and Leeds, in particular, is home to some of the best search […]

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How A Good Shopping Feed Can Help You

Is having a good feed important? Absolutely!  The importance of a good feed is paramount when building out your Google Ads shopping campaigns, it can be the difference in having people click or not click on your advertisement once the campaign is active. While some may believe that the product ID, availability and price are the most important; it can be argued that description and the product title are even […]

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