Google Ads Set To Remove Two Bidding Strategies

Towards the end of June, Google is set to remove the Target Search Page Location and Target Outranking Share bid strategies.  Following the introduction of the smart bidding strategy ‘Target Impression Share’ introduced last September, the search engine has decided there is no longer a need for Target Search Page Location or Target Outranking Share. For those who aren’t aware, Target Impression Share is a smart bidding strategy which has […]

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A Day In The Life Of Aya Hegab

Have you ever wondered what a Data Analyst gets up to on a day to day basis?  What do they do? How do they do it? Well, wonder no more – we caught up with our very own Aya Hegab to get the latest on what it’s like being a Data Analyst here at Mabo. 1. Describe your role as Data Analyst. My role involves analysing fundamental data for clients […]

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We Are Mabo – 24/05/19

Your #wearemabo weekly update is here, just in time for the bank holiday weekend. So here’s what Mabo have been up to this week… We can’t have a #wearemabo without a birthday (I hope you’re making note of all these), and this week we have had a lot… So a big happy birthday to our Mabo power couple Chris and Scarlett and also to Andrew and Ryan – Hope you […]

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Your Google Marketing Live 2019 Recap

Google Marketing Live 2019 – the annual event in which Google announce their latest ads innovations, new features and latest updates. If you didn’t get the chance to watch it live – don’t worry we’ve got you covered! Here’s an overview of the main announcements from the day: Google Ads Mobile App Updates Google has improved the capabilities within the Google Ads app. Users are now able to create and […]

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We Are Mabo – 17/05/19

Is it just us or is May flying by? Another week down, so here it is, your weekly #wearemabo round up. I don’t think we can go a week without a birthday. This week our Marketing Director and face of Teesside James Lees celebrated turning 30-something…Happy Birthday! Another piece of the Mabo office furniture puzzle has arrived – our handmade reception desk nearly makes the office complete. More photos once it’s […]

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New Performance Planner Launched For Google Ads

Google Ads has launched a new performance planner tool. The tool has been designed to “identify the best spend amounts for your campaigns to drive incremental conversions” and give advertisers the ability to create plans for their advertising spend. Within the tool, advertisers can explore their forecast by adjusting campaign settings, create a plan to view forecasts and then quickly implement changes prescribed by that plan. For advertisers, this new […]

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We Are Mabo – 10/05/19

Your weekly #weremabo is back. See what team Mabo have been up to this week… If you’ve been following us on social media, you will have hopefully noticed Mabo were the WINNERS of our charity football match last Friday against Clickso.  Although it was very cold, our guys pulled out all the stops and won 2-1! It was a great match with great sportsmanship from both teams and we raised […]

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Google Ads Automated Recommendations Expanding

The latest update from Google means that advertisers may start seeing recommendations outside of the Recommendations page within the Google Ads User Interface. Just to recap, ‘Recommendations’ is the new and improved version of what once was the Opportunities Tab. Before this update, the automated recommendations provided by Google were only available within this designated area of the UI, now, it’s believed that these recommendations will be visible when users […]

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We Are Mabo – 03/05/19

It’s the first Friday of the month and we have a busy May ahead of us, but to round off April here’s your #wearemabo from the past week… Another week, another birthday – Curtis our Web Developer celebrated his birthday last weekend and came into work Monday to a desk full of milk gifts…best birthday ever!  Happy Birthday Curtis! On Wednesday the Mabo football kits arrived ahead of our charity […]

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