Google Text Ads Now Appear On YouTube Search Results

Google explain that their tests indicate similar performance results for text ads on both Google Search and YouTube. From these tests, Google have made the decision to incorporate YouTube into the Search Partner network. For advertisers, this means when you opt-in your text ad campaigns to search partners, your text ads will be able to appear on YouTube search results pages when users enter keywords that are relevant to that […]

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We Are Mabo – 01/02/19

Today we’re welcoming a new month with a brand new update from We Are Mabo; and, it comes as no surprise that once again we’ve had a very busy week! The team kicked off the weekend on Friday with a night out in Middlesbrough! The girls took a trip to Turtle Bay for some Caribbean cuisine and  2-for-1 cocktails to welcome two new Mabo ladies to the team (we hope you […]

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Google Ads Set To Manage Campaigns Unless Users Opt Out

Over the course of the following week Google representatives will start to make changes within advertisers accounts if users do not opt out. In a recent statement, the search engine revealed that they will “focus on your campaigns, so you can focus on your business.”.  It’s vitally important that users are aware of this update, as Google will almost definitely be making changes to their campaigns. During the past 6-12 […]

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What Is Attribution & Why Is It Important

What Is Attribution? So what is Google Attribution I hear you ask yourself, well to put it basically, it is your marketings very own MVP, the Cristiano Ronaldo and Lionel Messi of the marketing world. We live in a world where sales and enquiries through your website will come from multiple touch points. Attributing all your sales through the last click is now dead, that is why understanding what attribution […]

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A Day In The Life Of – Holly Bellamy

PPC Executives. Who are they? What do they do? How do they do it? We had a little chat with Holly Bellamy, one of our talented PPC Executives to get the answers we know you’re waiting for! Take a look at the interview below to get to know Holly a bit better and find out what a typical day at Mabo entails! 1. Describe your role as a PPC Executive. […]

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We Are Mabo – 25/01/19

It’s Friday which can only mean one thing… … your weekly dose of #WeAreMabo is here! On Tuesday evening, three lovely ladies from Team Mabo attended the 6th ‘Women In Collaboration’ event at Bar Zero, Middlesbrough. Aya, Jenny and Scarlett had a fabulous evening networking with other like-minded business women and hearing from host/ social media expert Ellie Rees! The Mabo ladies are already looking forward to Februarys event! Over […]

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Google Increase Access To Non-Skippable Video Ads

Advertisers are now able to run 15-second non-skippable video ads. Before this update, only a select number of advertisers were able to use these ads through YouTube reservation (similar to Google Preferred). The search engine has now introduced the 15-second non-skippable video ad format to Google Ads, Display and Video 360. In a statement, Google explain “We’re expanding access to advertisers running auction campaigns. Recognising that advertisers should have access […]

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Analysing & Acting On Your Q4 PPC Performance

I remember having a conversation with a client about how they were going to Christmas card fairs in January. Apparently, this happens every year. This got me thinking; it’s never too early to think about next Black Friday / Christmas / Boxing Day Sale / insert busy time of year here… But, in order to do that, we must first analyse the data from the last quarter of 2018, ensuring […]

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Bing Ads Introduce Page Feeds

Bing Ads has introduced page feeds in order to allow for easier and more seamless Dynamic Search Ads Management. Page feeds remove the need for advertisers to create targets for specific URLs in Dynamic Search Ads campaigns. This makes it far easier to set up and manage. In addition, page feeds are also compatible with Google Ads page feeds, meaning advertisers are able to transfer feeds across both platforms. The […]

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