New Google Ads Smart Bidding Option Now Available

Store visits have been made available within Google Ads as a smart bidding optimization option. For advertisers who have store measurement within their Google Ads account, this new update means that smart bidding can take into consideration both physical footfall and online conversions. Where Is It Available?  Store visits in smart bidding are available within both Search and Shopping campaigns and are ready to be implemented within your account immediately. […]

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YouTube Introduce A New Campaign Type

YouTube has introduced a new way for advertisers to run video ad campaigns. The new Video Reach campaign type allows advertisers to upload multiple videos within one single campaign. For advertisers, this latest update means they are now able to upload up to three different asset types within one ad. Experts explain that “this will allow for optimized, more effective campaigns and free up your time to focus on more […]

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A Day In The Life Of Adam Green

Our newly promoted PPC Account Manager Adam Green gives us a glimpse into his day-to-day life, his thoughts on his job role and what it’s like working at Mabo.   Describe your role as PPC Account Manager. In my role as a PPC Account Manager at Mabo I manage our clients Google Ads & Bing accounts on a day to day basis. My role involves creating & optimising campaign structures […]

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We Are Mabo – 21/09/19

It’s finally Friday and the countdown to the end of September is officially on! As we head into the winter months Team Mabo are busy planning for the upcoming year starting with preparations for the annual Mabo Client Conference! This week Scarlett and Laura ventured over to The Riverside Stadium to scope out our venue for 2020! In other news, our Marketing Director, James had the privilege of being part […]

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How The New Cookie Update To Safari Will Impact Your Google Ads

Intelligent Tracking Prevention 2.2 is quietly disrupting the paid advertising marketplace as we know it. The latest update to the Safari browser has put a huge restriction on cross-domain cookies, limiting them to 24 hours. The update to the way in which cookies collect data is having an adverse effect on advertisers ability to measure attribution and revenue through remarketing. For example, someone is searching for a product, they click […]

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Search Advertising Show 2019, You Never Forget Your First Trip To Brighton SEO

I made my first visit to Brighton SEO in September 2019, and I even managed to bag myself a speaker slot at the very first edition of the Search Advertising Show. It’s fair to say I’ve had a fantastic 2019 so far; I have represented Mabo at events such as Spring Fair, Google events up and down the country and I’ve even managed to win a couple of awards. However, […]

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We Are Mabo – 13/09/19

Another busy 6 days for team Mabo this week. Find out what’s been going on below in this weeks #wearemabo. The Mabo week started on Sunday this week for our Great North Run runners. 8 members of the team took part and raised lots of money for their chosen charities. All that training paid off with some good times being set; but I’m pretty sure they were so, so happy […]

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New Negative Keyword Conflicts Report Introduced To Microsoft Advertising

Microsoft Advertising has introduced a brand new report in the web interface for Shopping Campaigns. The new product negative keyword conflicts report can be found within the Reports Tab under the Product Ads section. Here, the ‘Conflict Level Column’ highlights whether there is conflict at the account, campaign or ad group level. Essentially, this new report gives advertisers a better view into product negative keyword conflicts and Negative keywords are […]

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Microsoft Expand Responsive Search Ads Beta To All Advertisers

All advertisers are now able to start testing Responsive Search Ads in their Microsoft Advertising accounts. For those who aren’t as familiar with Responsive Search Ads, they automatically display a combination of headlines and descriptions. They allow advertisers to input up to 15 headlines and four description lines in each ad via the web interface, ads editor, bulk API. Alternatively, you can import existing RSA’s directly from your Google Ads […]

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