Google Expands Local Campaigns Inventory

Over the next few weeks, Google will be introducing several new features for local campaigns. Despite the overwhelming proportion of consumers shopping online, many purchases still take place in physical stores offline. It’s for this reason Google has focused on improving the advertising capabilities for brick-and-mortar retailers. Here’s the updates we can expect to see over the next few weeks… Local Business Goals  In the early stages, local campaigns were […]

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We Are Mabo – 15/11/12

It’s been a busy week at Mabo HQ as we are officially settling into our new office space! Lets take a look at what the team have been up to over the past seven days… Last Friday we officially opened the doors to our new office space on the 6th floor of 16-26 Albert Road. We have absolutely loved living on the 7th floor but due to exponential growth we’ve […]

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Google Merchant Centre Redesign And New Features

The Google Merchant Centre has not only had a redesign, but there’s also been a brand new feature added to improve the performance of advertisers Google Ads… The search engine has added multi-country feeds to allow advertisers to target multiple countries that share the same language, all by using a single feed in that language. To put this into context, Google have given us the following example…  “if you upload […]

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New Google Ads Editor Update

Google Ads Editor has recently been updated with some new features that should prove to be handy for Google Ads advertisers.   Share Negative Keyword Lists  To make sure your ads aren’t appearing in listings for any unwanted keywords you can now share your negative keyword lists across accounts by applying them within the Editor’s Shared Library.  Edit Pane You’re now able to condense and hide empty fields within the edit […]

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Mabo Shortlisted For Microsoft Advertising Regional Partner Awards

We are absolutely delighted to announce that we have been selected as one of the European finalists for the 2019 Microsoft Advertising Regional Partner Awards.  As an agency we are extremely proud to have been shortlisted for ‘Rising Star of the Year’.  The Microsoft Advertising Regional Partner Awards have been designed to acknowledge and honour the agencies behind some of the most impactful, innovative and performance-driven work from Microsoft Advertising […]

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We Are Mabo – 08/11/19

We welcomed the week with a bake sale to raise money for the incredible charity, Zoe’s Place. Our resident star-bakers put their baking skills to the test and produced some tasty treats for the rest of Team Mabo! Our PPC superstars Sam and Tommy took a trip to London this week to attend the Google Digital Champions Event. They had a great day learning about all things Smart Bidding. Speaking […]

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Google Shopping Ads Extended To More YouTube Inventory

Google will be expanding the visibility of their Shopping Campaigns on YouTube. Shopping ads will now be shown on the YouTube home feed and within YouTube search results. Here, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results. For advertisers wanting to make the most of this update, your Shopping […]

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Google Ads New Conversion Measurement

Google Ads have announced that advertisers are now able to analyse each conversion by time, meaning not only will you be able to see the date of that the click that let to the conversion, but the date of the actual conversion itself. In an official statement, Google explain “starting today, you can report conversions and conversion values at the time they happened with new ‘by conversion time’ columns. This […]

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Responsive Search Ads Are Now Available To All Advertisers

Having been in trial phase for over a year, Google has finally announced that the responsive search ads are now available for all Google ads advertisers. What They Are Responsive search ads are an automated ad format that test out and determine which combinations of headlines and descriptions work best for your ad. Why You Should Care  Responsive search ads remove a lot of guesswork for advertisers, in addition to […]

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