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Google Display Number Of Bookings Through Local Services Ads

The most recent test in Google Ads shows the number of bookings that have been made through local services ads. Google appears to be displaying the number of bookings that occurred via local services ads directly within Google Ads. Although this has not been revealed as a permanent feature, displaying the number of bookings could be very beneficial to advertisers. Users being able to see these results openly on Google will […]

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Bing Ads Now Support Longer Text Ads

In the latest Bing Ads Update, advertisers can now include a 3rd headline and 2nd description in text ads. Bing Ads ads now support a third headline and second description, meaning advertisers can now import their longer ads from Google Ads or create new ones in Bing Ads. Within this format, the ad copy appears in the order that you write the headlines and descriptions. The headlines can be up […]

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Google Ads Launch Unique Black Friday Ad Format

Google Ads has introduced a new ad format, designed specifically for promoting Black Friday and Cyber Monday deals. This new ad format allows advertisers to offer a Black Friday promotion extension that only targets specific keywords. The keywords included are: Black Friday < Product Name > Deals Black Friday < Company Name > Deals Black Friday Deals The same applies to the above when ‘Black Friday’ is replaced with ‘Cyber […]

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New Bing Ads Competition Tab

Bing Ads has introduced a new Competition Tab that now offers insights recommendations. Bing Ads has introduced a new Competition Tab within the web interface. This update offers several new ways for advertisers to view their audience insights as well as offering machine learning-powered recommendations. There are two main features within this update: Recommendations and Audience Insights. 1 – Recommendations Within the Recommendations section of Bing Ads, the interface now […]

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Changes To Google Seller Ratings Eligibility Requirements

Advertisers must now have 100 reviews per country to be eligible for Seller Rating. In September this year, Google began informing advertisers that Seller Ratings would soon be counted and displayed at country level by the start of October. As you are probably aware, Seller Ratings are the little stars that are shown next to ads on the Google Search Network. Advertisers can easily set these up by adding the […]

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What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. If the same fraudulent clicks took place on a different model, say a cost per impression model, then […]

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How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool? The most important element within your click fraud reports is the saved counter. In a nutshell, this calculates how much money you have saved by using our click fraud protection software.   But how do we come about this number? We aim to provide you with the most accurate value possible so you can attribute a […]

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Google Trial YouTube Movie Trailer Videos In Ads

Google has started displaying videos in a carousel ad unit within Google Search. The carousel displays movie trailers hosted on YouTube in a carousel. The ad features a thumbnail image from the trailer with the length of the video, the name of the movie and its release date. At the moment, Google are just trialing this feature. In a recent press release, their spokesperson revealed that, “We’re always testing new […]

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What Are Google Smart Campaigns?

Smart Campaigns are extremely easy to launch, automated campaigns that make use of machine learning technology. In essence, this means that you don’t have to control: Instead, Google makes those decisions for you. Since Smart Campaigns are mostly automated, the biggest benefit to using them is that they allow small business owners to reap the benefits of Google Ads, without having to have extensive knowledge and available time to manage […]

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