A Day In The Life Of Jamie Edwards

Ever wondered what a typical day for a Business Development Executive entails? We caught up with Jamie Edwards, one of our super talented BDE’s to find out what a typical day at Mabo involves and what he gets up to in his free time… 1. Describe your role as Business Development Executive. My role involves prospecting potential new clients that could benefit from having a no obligation review done on […]

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Microsoft Standard Text Ads Available Until March 2020

Last year, Microsoft Advertising announced that standard text ads would no longer be available for advertisers from 2020. However, the search engine has announced that the ad type end date has been extended and standard text ads will continue to serve until 31st March. Advertisers haven’t been able to create or amend standard text ads in their accounts for the best part of two years. This means that a lot […]

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We Are Mabo – 20/12/19

It’s the last Friday before Christmas and Team Mabo are getting ready for the festivities to begin. Let’s take a look at what we’ve been up to this week in the last We Are Mabo of 2019… We were lucky enough to start the week with a treat from our friends at Smooth Print – thanks for the Christmas present guys! Last Friday saw the annual Mabo Christmas party – […]

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We Are Mabo – 13/12/19

As Friday comes around it marks the end of another busy week here at Mabo HQ! Take a look at what we’ve been up to this week… This Saturday was a very special day… our Managing Director, Lee got married to his gorgeous wife Lill! A huge congratulations to you both and thank you for letting Team Mabo celebrate with you. Continuing the celebrations our lovely Sales Director, Craig and […]

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How LinkedIn Data Can Improve Microsoft Advertising Results

In October last year, Microsoft made an extremely exciting announcement… …advertisers were now able to use LinkedIn category data for their Microsoft Ads search targeting.  This was huge!  For Microsoft Ads advertisers this had the potential to add a whole new dimension to their paid search.  If you missed the update last year or would like a reminder, don’t worry, we shared a blog when it was first released that […]

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The Importance Of Campaign Structure

In a Google ads account, keeping everything organised and under control is one of the main components of improving performance in the account. One of the best ways to do this is to have a campaign structure that best suits the type of account it’s being applied in. In each Google Ads account, there will be many different campaigns targeting different products and brands for sale across the site. Let’s […]

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Banging The Drum Of Success – Winners At The 2020 Drum Recommends Digital Awards

Exciting news coming out of Mabo. I had the absolute honour of representing Mabo along with three hard-working colleagues at the 2020 Drum Recommends Digital Awards. As mentioned on the 25th October, we were nominated by our clients for no fewer than 9 awards alongside some huge competition. Off the back of that, I am pleased to announce that we were named as winners of the Client Service award!!!   […]

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Mabo – Finalists For SIX Northern Digital Awards

We are absolutely delighted to announce that we have been shortlisted for SIX awards at the Northern Digital Awards. The Northern Digital Awards recognise the very best in digital marketing campaigns and talent in the region. They’ve been designed to reward websites across a number of sectors to reflect the online world that public, private and third sector organisations now inhabit, trade and communicate in. As an agency we are […]

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Google Extends Optimisation Score To Display Campaigns

The campaign optimisation score has now been made available for Display campaigns. Here, scores will become available at the campaign level and combined account-level, across Search, Shopping and Display. The Google Ads optimisation score ranges from 0% to 100% and indicates how well your campaigns are expected to perform. It takes into consideration a range of features including: targeting, bid automation, ads extensions and much more. The Google Ads interface […]

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