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Another shiny new team member has joined the Mabo Team!

  Get to know our newest member of the Business Development Team – Craig! Name:  Craig Griffiths Job Role: Senior Paid Search Consultant Past Experience: PPC Management, Commercial Vehicle Sales and Marketing Hobbies & Interests: MFC, Movies, Indian Pale Ale’s and cosy nights in How did you hear about Mabo?: I’d collaborated with the guys at Mabo through my previous role so I knew what a good bunch of guys they were. What made […]

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The pitfalls of PPC automation

  Is automating your PPC management really getting you the best results? Or is there a better way?   Automation is no longer the far-off hypothesis of science-fiction writers, it is very much part of our everyday lives. All of a sudden self-driving cars and robot surgeons are discussed in terms of ‘when’ not ‘if’. In manufacturing and industrial sectors, workers may view automation as the dark cloud of impending […]

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4 simple steps for excellent client retention

  Sick of losing PPC clients? Are multiple ‘unlinks’ undermining your efforts as a top PPC Agency/Manager? Cure your client retention woes with these 4 simple steps!    1. Become The Client  Not literally, you still need to be you, but think about it – you are trying to improve client retention and with a client’s AdWords account it’s not your products/services you are selling, but an element of believing […]

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