Bing Announce New Features To Automated Imports

There have been several updates to the automated imports feature within Bing Ads that save time and improve performance. Last year Bing introduced automated imports, allowing advertisers to schedule syncs from Google AdWords into Bing Ads. This update meant less time was spent duplicating campaign changes across different search engines, giving more focus towards delivering more on Bing. Most recently, Bing has updated this feature, providing advanced import options and […]

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Bing Ads Launch In-Market Audiences

  After being in pilot for several months, Bing has finally made the decision to introduce In-market Audiences to all US advertisers using Bing Ads. Last Tuesday, bing announced that In-Market Audiences were to be available in the US, after piloting the feature last year. In-Market Audiences are groups of users determined to be actively in the market for a particular product or service. There are over 170 audiences determined […]

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Google Marketing Live 2018 With Mabo

On the 10th July, we are hosting the 2018 Google Marketing Live keynote session in real-time. This is a huge event that brings together leading digital marketers from around the world and positively contributes towards shaping the future of digital marketing. The event will kick off with a live stream from Google before handing over to us, Europe’s best small PPC agency, to help you get started. The keynote session […]

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Nominated By Our Clients As One Of The Best Search Agencies At The RAR Digital Awards

Being recognised as the Best Small PPC Agency in Europe was a huge achievement for us. Since then, we have been building on our success to become the BEST and biggest PPC agency. We may be one step closer to our latest award nomination at the Recommended Agency Register (RAR) Digital Awards. The Recommended Agency Register (RAR) exists to help brands choose agencies, based on ratings. The RAR database contains […]

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Google extends in-market audience targeting to Search campaigns

Extending in-market audience targeting to Search campaigns allows advertisers to target users based on purchase intent signals. On Tuesday, Google announced that in-market audiences will be coming to Search campaigns. Currently, this feature is only available for Display Network and YouTube campaigns, so expanding into Search will bring new opportunities for advertisers. In-market audiences were first introduced in 2013, and are aimed at reaching consumers who are towards the final […]

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Bing Ads Editor Introduces New Features For Mac And Windows Users

  The latest update for Bing Ads Editor for Mac and Windows introduces new time-saving features for advertisers. Bing Ads have introduced label management within Editor for Mac. This allows search marketers to organise and structure their accounts in a way that is tailored and meaningful to them, so they can filter and identify results, ultimately making changes faster. Labels can be created in the shared library section and applied […]

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Google AdWords Sets Parallel Tracking Deadline

  Parallel tracking will be required for all Google AdWords accounts using click measurement systems starting 30th October 2018. Improving landing-page load times has been central to Google’s efforts for some time now, particularly parallel tracking. Parallel tracking exists to speed up the load times of landing-pages by separating tracking parameters from the landing page URL. With parallel tracking, the user can go straight to the landing page whilst the […]

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Google Introduce Faster AdWords Experiences

  Consumers have extremely high expectations for faster and better online experiences. Consumers high expectations mean it is now more important than ever for advertisers to match and exceed such standards. To help, Google has built new innovations to help AdWords advertisers design the best web experiences Specifically, Google has made improvements to the speed of click measurement. Research indicates that a one-second delay in mobile page load can reduce […]

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