Adwords Data Freshness

It’s important to know that the data you see in AdWords may not be an accurate reflection of current performance. Performance data is not available instantly in AdWords and some metrics only update once per day! So when gauging your account’s performance keep in mind that the most recent stats may not be showing up yet – to give you an idea which metrics only take a handful of hours […]

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The Advantage of Working With A Google Premier Partner

Mabo have recently been awarded Premier Partner status from Google. This is of course a huge achievement for us as a company and it shows just how far we have come in only three years. From our MD’s home office to Boho 5 (Learn more about Lee Mableson here) we are now regarded by Google as one of the top PPC Management agencies within the UK. But the important question […]

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Extended Text Ads (ETA’s) are here, Google’s deadline has changed – What & Why

  By now you are probably fully aware Extended Text Ads (ETA’s) exist & how to change the ‘old’ style text ads over to this new format – if you don’t, here’s a blog on how to implement them. The original deadline (October 26th 2016) has been thrown in the bin in favour of a new deadline – January 31st 2017. Let’s have a look at what the deadline actually […]

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Google release Demographic for Search Ads (DFSA) from BETA.

  The day cometh!   Demographic for Search? For those advertisers that don’t have their account managed through a Premier Google Partner (such as ourselves), you may not be aware that Google have had a BETA program running that allows bid changes based on the sex and age group of the user. Mabo Media were given the opportunity to have early access to the demographic for search ads BETA for […]

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Learn more about our MD, Lee Mableson

Lee Mableson (self-confessed PPC addict) is the managing director and owner at Mabo, the specialist PPC management agency whose very site you are on now. Lee started working life training to be an accountant due to his love for numeracy but found it didn’t suit and he needed something more exciting to be involved in. He began working in the PPC industry over 10 years ago and admits himself in […]

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How to Upgrade Standard Text Ads to ETAs

Google recently announced the new ETAs (Expanded Text Ads) feature which gives advertisers more character spacing in their text ads, introduces a second headline and revamps the old display url. We think it’s a really exciting change that you’re going to want to make use of pretty quickly (Google’s deadline  – for the point at which standard ads can no longer be created or edited isn’t too far away), but […]

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New website launch for Mabo

  As with any company you need to ensure that your brand & company image are displayed how you want them to be. With that in mind we decided to go through a little bit of a change here at Mabo.                                                     We started with a […]

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