We Are Mabo – 06/09/19

After the excitement of The Mabos last week, we are back to normal and getting ready for Q4 (already), so as usual here is your weekly WeAreMabo… We started off our week with a birthday (of course). One of our fabulous team managers, Stephen, celebrated his birthday at the weekend. Stephen was greeted back to the office with the obligatory birthday balloon and cakes – Happy Birthday Stephen! On Wednesday […]

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Arabian Horse Heads, Friendly Toilets, One Eyed Forklift Trucks & Itchy Bums

Here we are again; another month has passed and another month of bizzare search terms have graced us with their presence. So without further adieu, let’s have a look at some of the most random search terms people have been searching on Google. So to jump things off here we have a search term direct from the original Mrs Hinch; the one and only Monica Geller wondering if she’s missing […]

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Seasonality Adjustments Introduced For Smart Bidding

Google Ads has introduced seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies have been introduced by Google to help advertisers improve the performance of their ads by automatically setting bids for them. Although smart bidding is said to already take seasonality into account, the search engine noticed that there were periods outside of regular patterns where the advertiser may want to reduce or increase spend. […]

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We Are ‘The Mabos’ – 30/08/19

It’s the one you’ve all been waiting for… The Mabos – Results. You may or may not know each year we hold an internal awards evening to reward and recognise our staff and their achievements, and this years event was bigger and better than ever. On Friday evening we took over the Middlehaven suite at the Riverside Stadium, got dressed up to the nines and popped the card behind the […]

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Google Ads Introduce Filters To The Overview Page

Google has announced that filters will soon be available for advertisers to use within the Overview page. This update is now available to all Google Ads advertisers and has come as a result of user feedback requesting this new feature. For those who aren’t overly familiar with the Google Ads interface, the Overview page is the very first page you visit once you’ve logged into your account. It’s been designed […]

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We Are Mabo – 23/08/19

It’s been an exciting week here in the office, everyone is looking forward to The Mabos which is happening tonight! Check out next weeks #WeAreMabo for all the award wins – Until then see what we’ve been up to below… On Monday we had a visit from our Google Partners Strategists. As always it was a very insightful training session on Smart Bidding, and afterwards our PPC team had the […]

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Google Introduce New Smart Bidding Strategy

Google has introduced a brand new smart bidding strategy. Maximise conversion value has now been made available to all advertisers within Search campaigns. The search engine explains that this new smart bidding strategy will make use of historical campaign data and couple it with the searchers ‘contextual signals’ to decide the optimal CPC bid at auction time. As an advertiser, if you’re wanting to make the most of this new […]

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A Day In The Life Of Holly Shea

Our social service is off to a flying start, so get to know our Senior Social Media Manager Holly and what she gets up to on a day to day basis! Describe your role as Senior Social Media Manager. I am responsible for overseeing Mabo’s new Social Media service, from the initial set up to success I will work with customers to ensure their business needs are met through the […]

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Google Ads Set To Remove Accelerated Ad Delivery Feature

Next month Google will be removing the option for accelerated ad delivery. From October 1st, any campaigns using accelerated delivery will automatically be switched to standard delivery. This change has been made as Google believes accelerated delivery to be an inefficient option. Advertisers usually use accelerated delivery when wanting to drive as many conversions as possible. However, despite having its benefits the search engine have later revealed that accelerated delivery […]

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