Blog - Mabo

Facebook Language Change.

Facebook has announced a new advance in its automatic translation tools which will improve communications between users around the world. To those businesses who target different countries and want to make their advertising more global-friendly, this is definitely one to watch! This new advancement is based on Facebook’s ‘M2M-100’ multilingual machine translation (MMT) model. The model itself is able to translate between any pair of 100 languages without relying on English […]

Features & Updates Within The World Of Paid Advertising – Volume 10.

Monday is here again, how fast is the time going with the new lockdown measures? The weekends are literally flying in… to save you time on a Monday morning, we have provided you with Features and Updates of Google Advertising, Microsoft Advertising, and of course one of the biggest social media platforms to date – Facebook all within this post. Enjoy!! Google Ads: Google Ads (formerly known as AdWords) is the popular advertising service […]

Auction Insights.

The Auction Insights report feature in Google Ads is a great way to not only view who you are competing with on the paid results but can also be very useful in underpinning account analysis & strategy decisions. Auction Insights let you compare your performance with other advertisers who are participating in the same auctions that you are, and is available for both Search & Shopping results respectively. A report […]

Facebook For Business Accounts.

BREAKING NEWS FROM FACEBOOK – Facebook Business Suite has been created & launched. A new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger. Now, if it is easier, we definitely want to be involved in it right? Facebook Business Suite works by, combining access to the business’s key updates and priorities. Alongside, offering a way to […]

GET YOUR WEEKLY FIX OF PPC TRAINING: VOLUME 12.

Our Senior PPC Trainer, Matthew Soakell is supplying us with all the special guests recently. Last week seen one of our brilliant Senior Account Managers Richard, host the training session. However, this week Matthew invited Federica Mueller from Microsoft to host a training morning on Microsoft’s Audience Network. “Hard work and training – there is no secret formula.” If you follow this post weekly (if you don’t, ask yourself why).. then […]

Fast Cars & Peeing Dogs In Leather Jackets

Today we are back with another edition of the Search Term Query Report Blog, and boy does October have some crackers lined up for you. Let’s face it, we all need something to cheer us up at the moment, don’t we? So, let’s kick things off… Being a car enthusiast, I’ve often wondered that question. Although Lambo’s are extremely fast, my best bet is that a certain Jeremy Clarkson may […]

What To Expect With Facebook Updates To Attribution Windows, Across Ads Reporting Surfaces.

Facebook has announced that starting 12th October, Facebook will default all attribution windows to 7-day and phase out the 28-day window option which was the default. Note that this change should have no impact on the delivery or performance of your ads. However, it could and most likely will affect the way your results are reported. Put simply, a lot more can happen in 28 days than 7. It is likely […]

Facebook Features.

Facebook is one of the biggest social platforms to date, with a user count of 1.69 billion. WOW! Recently, Coming Out Day 2020 took place, which celebrates the LGBTQ community, and acceptance of gender and identity. Facebook decided to give a large-scale platform to particular concerns, in order to help reduce some of the stigma, and make others feel more comfortable in their own efforts to come out. A range of […]

Features & Updates Within The World Of Paid Advertising – Volume 9.

How is it Monday again? The weekend has gone in faster than you can say ‘Features & Updates’. To save you the task from having to scroll through endless documents. We have provided you with Features and Updates of Google Advertising, Microsoft Advertising, and of course one of the biggest social media platforms to date – Facebook all within this post. Enjoy!! Google Ads: Google Ads has been given many names […]