Bing Ads Editor Improve Imports From Google Ads

Bing Ads Editor has improved the way Google Ads import within the interface. The updates focus on improving the reliability and speed of the process, ultimately easing the process for advertisers using both platforms. The first update gives advertisers the opportunity to skip local uploads. You are now able to import Google ads campaigns directly to the Bing Ads interface. Before this update, advertisers first had to upload campaigns to […]

Continue Reading


Google Ads Now Recommend Which Columns to Add to Reports

Google Ads announced the introduction of a new “recommended columns” feature. This has been designed to highlight the columns of data that are worth advertisers paying attention to. They will be recommended to users based on the individuals campaign and account settings, so when the advertiser makes a change, the column recommendations will be amended accordingly.  For advertisers, this means users will now have a choice when it comes to […]

Continue Reading


A Day In The Life Of Andrew Nelson

Junior PPC Executives? Who are they? What do they do? How do they do it? These are the burning questions we know you’ve all been dying to get the answers to! That’s why we caught up with our very own Andrew Nelson to get the latest on what it’s like being a Junior PPC Executive here at Mabo. 1. Describe your role as Junior PPC Executive. My role as a […]

Continue Reading


Google Ads Improve Assistance With Ad Disapprovals

Google Ads has launched a new and improved solution designed to help advertisers when their ads are removed for policy violations. The search engine has introduced a “Policy Manager” to keep users up to date with regards to ad disapprovals. The Policy Manager will give advertisers a central hub in which they are able to analyse and act upon policy restrictions of ads, keywords and ad extensions. Within this, Google […]

Continue Reading


Google Testing Black Ad Label In Search

In 2017, Google first started playing around with the “Ad” label that appears directly next to text ads on Google. Since their last trial, Google has stuck to the green rectangle with ‘Ad’ within in it in order to differentiate text ads from the Google organic search results. The latest trial indicates that Google are looking to be testing a more subtle Ad label. This Wednesday, Darren Taylor, owner of […]

Continue Reading


We Are Mabo – 15/03/19

Can you believe it’s Friday already? We certainly can’t! But you know what they say… time flies when you’re having fun, and what fun it’s been at Mabo this week. First up, one of our longest standing team members Glen Barker passed his driving test this week. Congratulations Glen and happy car shopping! As you may have already heard, our Senior PPC Trainer, Matthew was awarded ‘Rising Star Of The […]

Continue Reading


Third Time’s A Charm

In the last four months, I’ve been fortunate enough to attend two awards ceremonies on behalf of Mabo, where I’ve been nominated for two personal awards. Despite not winning either, I was very thankful to be shortlisted for Young Search Professional of the Year at the UK Search Awards in London and for Young Digital Marketer of the Year at the Northern Digital Awards in Leeds. Last month (February) I […]

Continue Reading


Minions, Bendy Spoons & Pricing Up Insects

Rest assured, the title of this latest blog piece isn’t what kids are currently spending their pocket money on, but it is in fact the title of what could only be the Search Term Query Report; bringing you the funniest search terms that our account managers have found in their accounts in the last month or so. So here goes: the first STQR of 2019! It turns out Uri Geller’s […]

Continue Reading


Google Ads Introduce Budget Planner Forecasting Tool

Google has launched a new Budget Planner tool for Google Ads campaigns. This new feature is available under the Tools menu within the Google Ads interface. As it’s quite a new feature, not all advertisers will see it within their accounts. You are able to create a budget plan based on either clicks or conversions as a key metric. From here, there is also the option to select targets such […]

Continue Reading