Google Trial Brand New Ad Extension

Google Ads is trialling a brand new ad extension type called ‘lead form extensions’. For advertisers, this new lead form gives customers a faster, easier way to give you their information. How It Works  Users who are signed into their Google account are able to click on lead form extension within your search ad. From here, a Google-hosted form will pop up that’s already been pre-populated with their contact information. […]

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We Are Mabo – 01/11/19

As the week comes to a close we’re not only welcoming a new month, but the start of the festive season too! To round October off let’s take a look at what we’ve been up to over the past seven days… We started the week with a special delivery from our fabulous client Aspect CPM – thanks guys! If you’re ever in the market for some new promotional merchandise be […]

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The Importance Of Working With A Google Premier Partner

What Is A Google Premier Partner?  The Google Partners programme is an initiative for advertising agencies who manage Google Ads accounts on behalf of their clients. The programme is made up of three tiers, all of which have a set of minimum requirements that must be met in order to qualify for the relative status. The highest level an advertiser can achieve within the Google Partners programme is Google Premier […]

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Cart Metrics Introduced For Google Shopping Campaigns

Advertisers running Google Ads Shopping Campaigns will now be able to view insightful metrics within the User Interface. Google has introduced this new feature to give advertisers a better indication of which products / brands are generating the most revenue. Data that will be available includes: Orders: Sales attributed to ad clicks. Average cart size: Sum of items in-cart divided by number of orders. Average order value: Revenue from clicks […]

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Drum Roll Please…

We are absolutely delighted to announce that we have received NINE nominations for The Drum Recommends Awards.      The Drum Recommends is a global media platform that exists to help brands choose agencies based on client ratings. Each year, The Drum assess the ratings to identify which agencies are the highest-rated in digital by clients, and recognise those agencies via The Drum Recommends Awards.  The awards are designed for […]

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We Are Mabo – 25/10/19

As another week comes to a close it’s time for your weekly We Are Mabo update! On Monday, our talented Head of Development, Peter Calvert was talking all things tech. He delivered an inspiring talk to the students at Middlesbrough College all about what technology we use as an agency and how it works for us. Well done Peter! Over the weekend our Business Development Executive and resident boxer, Linford […]

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What is PPC Management and Why Do You Need It?

In a nutshell, PPC (Pay Per Click) Management refers to the tasks, strategies, and processes involved in managing Pay Per Click advertising.  However, it’s not quite that simple.  PPC management is all about… Or it is if you’re with the right agency. Why Do You Need A PPC Management Agency? 1 – Specialist Knowledge  Identifying what you want to achieve through Google Ads is simple. From increased sales to better […]

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The Importance Of Continuous Training

In the ever-changing world of PPC advertising, it is imperative that we stay on top of any new features and ensure that we are in-line with the industry’s best practice. Here at Mabo, we are committed to making sure that all our staff are trained and qualified to manage Google Ads & Microsoft ads accounts to get the best performance for our clients. This means that our award-winning PPC trainer, […]

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We Are Mabo – 18/10/19

As another week comes to an end it’s time for your weekly We Are Mabo update! Our Marketing and Events Manager Scarlett had a great morning at Middlesbrough College for the Women In Digital Day. She was lucky enough to be on a guest panel speaking to Year 9-11’s about digital career options in Teesside! To acknowledge World Mental Health Day last week, a few members of Team Mabo took […]

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