No, honestly! I know what you’re thinking: “you’ve been told to say that” but actually when asked the question of “what do you love most about your job”, this is exactly what I said. I think it’s easy to perceive digital agencies these days as faceless. Maybe you’ve had a bad experience, had a lack of communication with the very people running your Google Ads account or actually didn’t even […]
We are very excited to reveal that we are going to be hosting the first ever Mabo Webinar series. At the end of every month, we will be hosting ‘Your Monthly PPC Recap Webinar’ designed to provide you with a quick and insightful overview of the PPC news that has been announced during the course of that month. The webinar will be hosted by our Marketing and Events Manager who […]
It’s been a busy week here at Mabo! Mabo Runners tried a new route from the office this week taking them to the iconic Transporter bridge, past Temenos and right through to the infamous Riverside Stadium. The team also signed themselves up for a number of runs in the local area including Teesside’s Resolution Run and the Spring Coast Road 5K! Good luck guys. There was no netball match for Mabo […]
As a Premier Google Partner we are used to getting to shout out about our fantastic Google Ads Management service but less so our fantastic partnership with Bing Ads. Which is why we are super excited to announce we’ve been shortlisted for Independent Agency of The Year at the EMEA Bing Partner Awards! Over the past few months we have worked internally and alongside Bing to transform our Bing Ads […]
Google has released a new beta that will alert CSS customers when there is a significant drop in the number of products eligible to serve on Google Shopping. What Is It? The “Offer Drop Alerts” beta has been introduced to notify Account Managers of significant drops in their Google Ads eligible-to-serve inventory. This beta is available for all individual MCID’s and allows Google to send an email notifying the account […]
I am often asked why didn’t I choose to go to university to study Marketing as this would lead to a degree. The truth is I was ready to get hands-on experience that university couldn’t offer in the way an apprenticeship could. After looking into the many Digital Marketing apprenticeships that were on offer, choosing one with Mabo Media seemed like the right option. From the first day, I […]
We’re a very friendly bunch behind those emails and phone calls, and, although we like to ensure consistent communication with our clients, we want to make sure everyone gets to know the real us. Yes, PPC management is what we’re here for, but who says we can’t have a little fun in-between? Team Mabo is full of personality and we believe that’s something equally as important to shout about. So, that’s […]
Last year, Google increased their efforts into TV screens advertising, which resulted in an 80% increase in impressions. To further this success, Google has introduced several new initiatives for the coming year. The first update includes new TV partnerships that allow advertisers to serve ads on leading broadcasting channels. Google explains, “As we look forward to 2019, we’ll continue to innovate with our TV partners and the industry for the future of […]
Have you ever wondered what it would be like being the Technology Director of Europe’s Best Small PPC Agency? We had a catch up with Dean Yates to find out what a typical day at Mabo involves and what he gets up to in his free time… 1. Describe your role as Technology Director. My role as Technology Director at Mabo involves the development of new technology, our tech strategy […]
