Blog - Mabo

What are Showcase Shopping Ads and how can they Help You

What Are Showcase Shopping Ads? These ads help potential customers decide where to buy when they search for more general top of the funnel search terms like “Women’s Athletic Clothing” or “Kitchen Furniture” whilst exploring brand and products. Showcase Shopping Ads are a different format from the traditional Product ads (Shopping Ads) that allow you to feature product images and group together a selection of related products and present them […]

How To Grow A Small Google Ads Account

You’re likely here because you’ve read the title of this piece and thought, “Hmm, I’ve got a small to medium-sized Google Ads account; some of this might be relevant to me” and so decided to check it out. I had this idea to write some simple tips down, letting existing advertisers on Google know some basic steps to expanding their account. It turns out those tips developed into the 853 […]

We Are Mabo – 19/07/19

A lot has been happening with team Mabo this week, check out what we’ve been up to below, in this weeks #wearemabo. A couple of weeks ago Mabo were announced winners of Microsofts Summer Solstice Competition! We had targets set and goals to complete and we met them with flying colours; And our reward… a Summer party pack from Microsoft (formally known as Bing) complete with Xbox, Games and booze. […]

Microsoft Advertising Introduce Ad Customisers

Microsoft Advertising announced that ad customisers would be globally available to all advertisers. This means advertisers are now able to create customised feeds in the user interface or import them directly from their Google Ads account. This feature has been available within Google Ads for a few years now and essentially allows advertisers to dynamically tailor their ad copy based on specific attributes defined within a certain feed. Ultimately, this […]

Microsoft Advertising Introduce Position Based Impression Share Metrics

Formerly known as Bing Ads, Microsoft Advertising has followed in Google’s footsteps and added the position-based impression share metrics. However, unlike Google, Microsoft will be keeping average position reporting. Six new performance stats are now available at the campaign, ad group, and keyword levels including metrics such as: Top impression share. Top impression share lost to rank. Top impression share lost to budget. Absolute top impression share. Absolute top impression […]

We Are Mabo – 12/07/19

We’ve been feeling very charitable this week. Find out below what Team Mabo have been up to… With only 10 weeks to go, the wheels have been set in motion and fundraising for the Great North Run has begun. A bunch of our talented bakers baked up a storm and added a good chunk of donations to our pot! Thursday was our Wear Red for Rory day! This is something […]

Chasing Crows, Free Dogs & Cubicle Addictions

We had the longest day, Glastonbury and the Women’s World Cup in June, but we also had some slightly odd search terms line the search term query reports of our accounts. Here are six of the best (worst/weirdest/most random)… ———— We start in the world of gardening. In 1958, Chairman Mao decided that all sparrows in China were to be killed. He’d come to the conclusion that sparrows ate too […]

We Are Mabo – 05/07/19

…And just like that it’s July! We’ve had an active week outside the office, check out what team Mabo got up to below: Great North Run training is still going strong for our running team. 3 team members took park in the local Ali Brownlee Riverside 5k run on Sunday, supporting our charity for the year MFC Foundation. Well done to everyone involved, some brilliant times achieved! Once again there […]

A Day In The Life Of Curtis Munkley

Want to know what a Web Developer gets up to on a day to day basis? Find out what do they do? How do they do it? Our very own Web Developer, Curtis Munkley will help get those questions answered. Describe your role as a Web Developer. As a web developer, I am responsible for developing the in-house internal software that aid our account managers and clients. I also work […]