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Bing Ads Launch Performance Targets

Advertisers can now monitor how campaigns are performing against performance targets in the Bing Ads Interface. Bing Ads has introduced a new AI-powered tool designed to let advertisers set and track performance targets on campaign groupings in a new dashboard. Performance Targets allow advertisers to… Understand how each of your campaigns are contributing to performance targets. See an overview of performance targets history and period-over-period trends. Evaluate whether you are […]

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New Search Ad Metrics Introduced To Google Ads

Google Ads has improved ad metrics to help advertisers clarify ad positions. Google has introduced four new ad metrics that have been designed to help advertisers clarify the position of ads displayed in Google Search. The new search ad metrics include: Impr. (Absolute Top) % This displays the percentage of ad impressions shown as the very first ad above organic search results. This is what most people refer to as […]

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People Love Chicken Nuggets

Here’s your monthly dose of bizarre searches from Google from the last month or so; which just goes to prove how weird some people are. Without further ado, let’s get to it… Go home, Google user, you’re drunk! Bodmin only has a population of around 13,000, so the chances of finding a second-hand hand dryer are extremely slim, you’d think! (Account industry – Hand dryers) I take it this is […]

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Bing Ads Introduce ‘Recurring IOs’

Bing Ads has introduced Recurring Insertion Orders in order to streamline the IO process. The latest update to Bing Ads will help ensure campaigns keep running for advertisers making use of insertion order billing. The new Bing Ads recurring insertion orders update means advertisers are able to create a series of insertion orders that automatically renew based on the set frequency. To set up a recurring insertion order, follow the steps […]

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Update To Google AdSense Policy

The Google AdSense policy has been updated so now every new site must be verified in order to display ads. Any AdSense publisher who wishes to place ads on more than one site will now have to add each individual site to their account. From here, each site must go through a 2-part verification process determined by Google. The first part of the verification process will establish whether the AdSense […]

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Advertisers Now Able To Segment Google Ads Store Visits By ‘New vs Returning’ Visitors

Google’s latest update means advertisers are now able to segment store visits by ‘new vs returning’ visitors. Any Google Ads advertiser that is measuring store visits from people who have interacted with their ads are now able to identify the number of those visitors who are new or returning customers.   This update has been designed to help advertisers gain a better understanding of how their campaigns are encouraging new […]

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Bing Ads Introduce ‘Flyers’

The latest update to Bing Ads has seen the introduction of a ‘Flyers’ pilot. ‘Flyers’ also known as Flyer Extensions, are a new feature available to Bing advertisers within the Bing Ads interface. They are designed to help advertisers display their best deals/ products to users and take shape in three different ways: 1 – Flyer Extensions Flyer Extensions are displayed next to your Text Ads and are designed to […]

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Google Ads Introduce Store Visit Updates And Click-To-Message Ad Features

Google has revealed two new updates to the Google Ads Platform. The first is the addition of new features to click-to-message ads and the second is the introduction of attribution/ bidding capabilities for retail advertisers who are tracking store visits generated from online efforts. Click-To-Message Update: Google has introduced two new features within the click-to-message update: 1) Automatic Reply. Advertisers are now able to set up automatic replies allowing them […]

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Important Changes to Google’s CSS Programme

As of November 1st 2018, Google are changing how their CSS programme works for merchants. Potential 20% saving in CPC The 20% reduction in PLA fees remains unaffected. This means that merchants will continue to see a potential decrease in cost-per-click of up to 20%, thanks to the CSS programme. Rebate Calculated Per Calendar Month From November 1st, rebates are calculated per calendar month, where previously they were calculated over […]

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