Naff Garden Plants, Poo Bags For Bears & Bitchy Cats

Another month and another round of weird and wonderful search terms for you all to enjoy! April provided us with some beauties, and so I’ve picked the funniest and most random entries submitted by our account managers, all in the name of lols! Let’s go! ———— We kick things off – see what I did there? – with a search term from an account in the healthcare industry. I’m going […]

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Date Set For Parallel Tracking To Be Available For Google Ads Display Campaigns.

Following the introduction of parallel tracking for search ads last year, Google announced that this feature would now be available within Display Campaigns this week. This update will be going live from the 1st of May, and from the 31st of July, it will be mandatory that all advertisers include tracking parameters within their display ad URLS in Google Ads. What does this mean for advertisers? So, Google initially introduced […]

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Bing Ads Rebrand To Microsoft Advertising

Following a series of new updates and features, Microsoft announced that Bing Ads has been officially rebranded as Microsoft Advertising. What was initially known as Microsoft AdCentre, changed to Bing Ads, and has now been rebranded for the second time to Microsoft Advertising. For advertisers, the rebrand shares a new found focus on personalisation and artificial intelligence. We can expect the search engine to start introducing “more advertising products with […]

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Will Mabo be European Search awards winners for a second year running?

We are once again very excited to be shortlisted at The European Search Awards 2019. The European Search Awards is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe. Last year we were the proud winners of Best Small PPC Agency in Europe. This was a huge achievement for us but unfortunately, as Mabo has grown we are unable to defend our […]

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We Are Mabo – 26/04/19

#WeAreMabo is back, another Friday another update. We hope you’ve all have a lovely Easter break. Even though it’s been a short week we have had lots going on. Our office star baker Caroline kindly brought us in a delicious selection of cakes to welcome us all back after our long weekend – Can every week start this way? Thank you Caroline! We really don’t need an excuse to have […]

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Five Things We Love About Google Ads Editor 1.0

Whenever anything new is introduced, there’s always opposition. “I don’t like change”, followed by “If it’s not broke, don’t fix it” is usually the way new product launches go; you only have to look at the reaction the new Google Ads interface received when it was phased in to see that new products aren’t always loved and accepted in the way the developers would like! (I was one of those […]

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New Plans to Monetize Google Assistant

Over the past few months Google has expressed more and more interest in monetizing Google Assistant, Google Home. Here’s some of the features that have started to emerge… Google Assistant Ads Earlier this year, Google began testing ads in Assistant results on smartphones. Then, earlier this month, Google announced that ads would be officially available in Google Assistant results. YouTube Music Audio Ads  Google also revealed that anybody with access […]

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We Are Mabo – 19/04/19

Happy Easter Bank Holiday Weekend – Our 4 day week has still been a busy one, check out your Friday #wearemabo round up… We have another sporting champion on the team here at Mabo – One of our newest members Holly represented Teesside last weekend and was crowned absolute NoGi winner in Wolverhamton. Well Done Holly! In the office, we started off the week with an interesting visit from Google. […]

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Bing Ads Take Over Yahoo and AOL Ads

Earlier this year, Bing Ads announced that they would be taking over Yahoo and AOL search ads sometime in 2019, making Yahoo Gemini redundant. At the start of the Month, Bing Ads announced that Yahoo search traffic would now be exclusively served by Bing Ads. This means that soon, Bing Ads, Yahoo and AOL will be collectively accessible within Bing Ads and will all be managed within one platform. What […]

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