It’s a new month which means it’s time for a new update of We Are Mabo! Take a look at what we’ve been up to this week… As we welcome December we’ve welcomed a new recruit to Team Mabo! Kaleem will be working alongside our super talented Dev team, taking on his new role as a T-Level Web Developer! We’re starting the month and ending the year on a high […]
Google has made YouTube Masthead ads on TVs available for all advertisers to buy on a CPM basis. In early September, YouTube made an open beta available to advertisers that meant YouTube Masthead ads were available on TV screens. As a result of several successful test campaigns in a select few markets, YouTube has made the decision to make this a permanent feature. Advertisers are able to purchase the YouTube […]
Your last Friday of November is here and the real count down for Christmas is on! Before things get too Christmassy take a look at what team Mabo have been up to in this weeks We Are Mabo… Technically not this week, but our very own James Lees and Matthew Soakell were once again back at Teesside University. Last Friday they delivered a talk on all things digital marketing to […]
The updates made to the bid strategy report allow advertisers to see the top bidding signals. These signals can include: Location Day of week Time of day Dvice type Keywords For advertisers, understanding which signals play the largest part and impact your automated bidding the most can provide you with really valuable insights about your customers. This therefore means you’ll be able to make more informed decisions when it comes […]
Between Monday 11th November and Wednesday 20th November, Google Ads has over-reported conversions. As an advertiser, if your Google Ads campaigns appear to have achieved better results than usual since Monday 11th, it may not be the truth. A bug has caused Google Ads Search and Shopping Campaigns to experience a huge issue with reporting conversions that has caused over-reporting for some advertisers. Google claim that if you’re using smart […]
With Small Business Saturday just around the corner, Team Mabo have been thinking of ways in which we can support small businesses. From that, we thought we’d take this opportunity to do our bit and share with you some of the ways a PPC Management Agency could help a small business… 1 – ROI Driven Service Our service is centralised around return on investment (ROI) for our clients. This is […]
As another Friday comes around it’s time to take a look at what we’ve been up to this week in your weekly instalment of We Are Mabo… Rob, Glen and Sam travelled down to London on Tuesday for the prestigious UK Search Awards. Although we missed out on a win we are still extremely proud to have been finalists for six awards and a great night was had by all! […]
Another month has gone by and the festive period is upon us. The Christmas carolling has started, the Christmas shopping has begun & most importantly Im A Celebrity is about to start! Without further ado, I present to you some of the weird & not so wonderful search terms we have found. It’s a stressful time of year, you have just finished your Christmas shopping list & want to relax […]
Advertisers are now able to make the most of the new Microsoft Advertising Editor. Microsoft have welcomed a fresh look and some brand new features that have been designed to make the ads platform much easier to use. Recommendations Microsoft advertising is trialling ‘recommendations’ within Editor. The user interface will now display helpful suggestions based on artificial intelligence that could improve the performance of your ads. These recommendations cover a […]
