How Google’s New Desktop Results Benefits Advertisers

In May last year, Google announced as part of a wider redesign that the layout for search results on mobile would be getting a refresh. The feature that stood out most to agencies, advertisers (and some customers) was the new ‘bold’ ad label that, in my opinion, attempts to further blur the distinction between ads and organic results. On the back of those changes on mobile, Google have now said […]

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Google Ads Test Custom Dimensions To Enable Business Structure Based Reporting

This means Google Ads advertisers can group and report on campaigns based on business category and/or marketing strategy. For Google Ads advertisers managing large accounts, this new update should simplify reporting efforts and campaign naming systems. It is worth noting however that custom dimensions in Google Ads are entirely different to those used within Google Analytics, as they allow you to report on categories and subcategories based around your marketing […]

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What’s Next For Google Ads?

As we’ve settled into the new year, there’s been a lot of planning for the coming months. Naturally, as a leading PPC agency we like to make sure we’re always ahead of the curve, which really got us thinking about what we’re expecting to see from Google Ads in 2020. Google Ads is full of surprises and nobody knows for definite what they have in store for us; however, we […]

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9 Shortlists! What A Start To 2020!

Team Mabo have started 2020 with a bang having been awarded no less than NINE shortlists for the UK Biddable Media Awards.  The UK Biddable Media Awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry, and is the premier event for professionals working in biddable, attracting brands, agencies, media and technology providers. We are extremely proud to be named as finalists in the following […]

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A Day In The Life Of Jamie Edwards

Ever wondered what a typical day for a Business Development Executive entails? We caught up with Jamie Edwards, one of our super talented BDE’s to find out what a typical day at Mabo involves and what he gets up to in his free time… 1. Describe your role as Business Development Executive. My role involves prospecting potential new clients that could benefit from having a no obligation review done on […]

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Microsoft Standard Text Ads Available Until March 2020

Last year, Microsoft Advertising announced that standard text ads would no longer be available for advertisers from 2020. However, the search engine has announced that the ad type end date has been extended and standard text ads will continue to serve until 31st March. Advertisers haven’t been able to create or amend standard text ads in their accounts for the best part of two years. This means that a lot […]

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We Are Mabo – 20/12/19

It’s the last Friday before Christmas and Team Mabo are getting ready for the festivities to begin. Let’s take a look at what we’ve been up to this week in the last We Are Mabo of 2019… We were lucky enough to start the week with a treat from our friends at Smooth Print – thanks for the Christmas present guys! Last Friday saw the annual Mabo Christmas party – […]

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We Are Mabo – 13/12/19

As Friday comes around it marks the end of another busy week here at Mabo HQ! Take a look at what we’ve been up to this week… This Saturday was a very special day… our Managing Director, Lee got married to his gorgeous wife Lill! A huge congratulations to you both and thank you for letting Team Mabo celebrate with you. Continuing the celebrations our lovely Sales Director, Craig and […]

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How LinkedIn Data Can Improve Microsoft Advertising Results

In October last year, Microsoft made an extremely exciting announcement… …advertisers were now able to use LinkedIn category data for their Microsoft Ads search targeting.  This was huge!  For Microsoft Ads advertisers this had the potential to add a whole new dimension to their paid search.  If you missed the update last year or would like a reminder, don’t worry, we shared a blog when it was first released that […]

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