Google to introduce new ‘How To’ ads and replace Assistant Featured Snippet Answers

  Advertisers may be asked to create ‘how to’ content and videos for Google to use as responses for Google Assistant and Google Home queries. Google is looking into using ‘how to’ content and videos for voice responses for Google Assistant and Google Home queries. They have plans to show the feature at the annual Google conference for software developers this May. Google has been pitching to advertisers to create […]

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Google Launch Outstream Ads to boost video reach beyond YouTube

  The new video ad format allows advertisers to reach people across the mobile web and apps. Google AdWords has introduced a brand-new video ad option in the form of Outstream Video Ads. This new format brings video to mobile devices and shares them in locations where no YouTube videos currently exist. This includes Google video partner mobile sites and apps. The new Outstream Video Ads do not require placement […]

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Bing Launch Dynamic Search Ads

  Bing have introduced dynamic search ads to create ads and target search out of existing website content. Bing dynamic search ads use content from advertisers websites to automatically create target searches and create ads. This content can derive from the website as a whole or from a specific page of the website. This provides a real opportunity for advertisers who have a substantial amount of constantly changing content. It […]

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Bing Introduce Local Inventory Ads

  Bing have introduced local inventory ads as a new format in the Bing Shopping Campaigns.   This new feature allows advertisers to promote products and encourage retail store visits to local, nearby shoppers. Local inventory opens up the opportunity to increase sales in retail stores by driving foot traffic with local product information. The new features also help to boost traffic volume by including a physical location within the […]

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Could Mabo be the King of the North? – Shortlisted for this year’s Prolific North Awards

  We have been shortlisted for not one, but two awards at the 2018 Prolific North Awards! Mabo are up for SEO & PPC Agency and Digital Agency. The awards ceremony will be held on the 24th May, taking place at The Principal in Manchester. The event celebrates industry excellence whilst recognizing and rewarding outstanding campaigns and exceptional talent in the creative and media industries across the North. Over the […]

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Why Last Click Is Dead

  The simple answer is because AdWords conversions shouldn’t be attributed as simple as an assist in a game of football. Sure, it was Juan Mata’s corner that allowed Didier Drogba to score that headed equaliser for Chelsea in the Champions League final in 2012, but what about Fernando Torres who won the corner? What about the players involved in the passage of play leading up to that? Did Chelsea […]

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Google Trial New Shopping Ad Carousels

  In a new test, Google is now displaying two Shopping Ad Carousels on mobile search results. The test includes Google’s Showcase Shopping Ads and traditional product listing ads as one result. This means Google is running two individual carousels stacked on top of each other and a carousel of standard product listing ads appears at the top of the mobile search result. Underneath, there’s a carousel of showcase shopping […]

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Google Launch Reach Planner for YouTube In AdWords

  Google has introduced a new tool designed to suggest ad format variations and provide reach estimates. The new Reach Planner provides advertisers with a handy planning tool for all video campaigns. The development is designed to help advertisers forecast both the reach and frequency of video campaigns across YouTube and other video partners within the Google Display Network. The Reach Planner provides individual product mix suggestions, with the intention […]

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Google AdWords replace Opportunities tab with Recommendations Page

  In the new AdWords experience, the Opportunities tab has been revamped and labelled as the Recommendations page. This development means the page now has 16 new recommendations, a faster load time and implements machine learning technology to help you act on insights, save time and boost campaign performance. The aim is to ease the AdWords process for advertisers and to optimise their campaigns and improve performance.   What does […]

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