Google Signals Now Available In Google Ads

Following the latest update to Google Ads, there is a new feature named Google Signals. Google Signals allow advertisers monitor and track users across devices – given that they are signed into their Google account. This is extremely advantageous for Google Ads advertisers as it helps identify how customers are connecting and understand consumer movement between devices, browsers and apps. In addition Google Signals also provide you with more thorough […]

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Optimisation Score Now Available In Google Ads

Advertisers are now able to view an Optimisation Score in Google Ads. Google Ads advertisers are now able to maximise account potential by being able to view their Optimisation Score. This new score is ranked between 0-100, with 100% indicating that your account is performing at maximum potential. Your Optimisation Score takes into account the following features: Ads and Ad Extensions Keywords and Targeting Bids and Budgets Google has explained […]

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Google Introduce Third Headline And Increase Description Character Allowance

Google’s latest update means advertisers can now add a third headline to any text ads. Google are now letting advertisers add one additional headline and description to their text ads. This means all text ads can now have up to a maximum of thee headlines and two descriptions. In addition to this, Google has also increased the character number of a description to 90. For advertisers, this means both text […]

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Chart Time Comparison Data Now Available In Google Ads

Google has announced that advertisers can now compare data across several factors. Google revealed this week that advertisers can now compare data across multiple factors within Google Ads Report Editor. This means results and data can be compared against date ranges and displayed in a chart and graph. For advertisers, this means they can visually analyse performance and compare results between certain date ranges. Do you feel you miss the […]

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How To Get The Most Out of The New Google Ads Interface

  Okay, so maybe it hasn’t, but there’s a new kid on the block where advertising with Google is concerned and that new kid is the new user interface (NUI). As a Google Premier Partner we’ve had BETA access to the new Google Ads experience for over a year now, and we’re not going to pretend that it was plain sailing the whole time, ‘cos it wasn’t. Like any BETA, […]

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Google Removing The Option To Exclude Mobile Apps From Display Campaigns

Google’s latest updates means advertisers are now unable to use adsenseformobileapps.com or other controls to prevent mobile display ads showing on apps. In Google’s quest to simplify Google Display Network ads, the search engine has changed targeting and exclusion controls for mobile devices. Google has explained that this will make it easier to reach the growing base of mobile users. Typically, advertisers preferred way of removing ads from mobile apps […]

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Multi-factor Authentication Now Available For All Google Ads Account Admins

Google’s latest update means account admins are now able to implement multi-factor authentication. Due to the nature of Google Ads, most accounts have several users able to log in at any given time. Ultimately, this new update has been introduced to allow for greater security amongst account users. Those with administrative-access to Google Ads accounts are now able to impose an authentication process for all users with access to the […]

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Bing Ads Introduce Two New Bidding Strategies

Following the latest update, a campaign in Bing Ads now only needs a minimum of 15 conversions over the past 30 days to be eligible for either Target CPA or Maximise Conversions bidding strategies. On Monday, Bing revealed that automated bidding strategies, Target CPA and Maximise Conversions have now become widely available. The Target CPA bidding strategy allows the advertiser to generate conversions at the average CPA set at the […]

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Google Launches New URL Parameter Options

In preparation for the parallel tracking deadline, Google has introduced a new URL parameter option. Parallel tracking is essentially in place to reduce landing-page load times. It separates tracking parameters from the landing page URL, so when the user clicks an ad, they are taken straight to the landing page whilst the tracking URL loads separately. On the 30th of October, all Google advertisers must migrate their Ads accounts to […]

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