Google announce ‘Mobile Speed Score’ as a factor in ad performance

As part of their 2018 product announcement, Google have launched ‘mobile speed score’, which can affect ad performance. Website speed has always been seen as a crucial contributing factor to the success of a website, eCommerce or otherwise. Since 2008, Google has used the speed of your landing page as a factor in calculating Quality Score for keywords. A slow website therefore can lower the Quality Score and require a […]

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The Best Searches You’ll Ever See In June

Seriously, this is probably the best ever month for submissions of cool and quirky search terms. I’m going to put it out there and say it might never be topped. So while Google has recently being going through a rebrand and launched a whole load of new products and features at Google Marketing Live, we’ll take you through some of the best searches from last month; hopefully you’ll find them as […]

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Bing Ads New Targeting Feature

Bing Ads introduce in-market audiences designed to target buyers that are ready to make a purchase. Bing Ads have launched ‘in-market audiences’, a new intent-based audience targeting option for campaigns. These audiences are designed to target users that Bing has determined as being ready to proceed with a purchase. In-market audiences follow the common theme of automation that is emerging within search. Bing utilises artificial intelligence (AI) to collate audience […]

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Google Add ‘People also search for’ Results For Search Ads

Paid ads will now be displayed within the ‘People also search for’ box alongside organic listings. The “People also search for” box is a feature we are all used to seeing within Google’s organic listings. However, more recently marketers have noticed that Google is now displaying this feature within the paid search results. Google has decided to include suggested queries alongside organic and paid results to save the user from […]

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Google Introduces Hotel Ads

Google has introduced a new campaign type to the Google Ads platform. Google revealed that Hotel Ads buying is now being introduced to the Google Ads platform. Hotel Ads were first launched in 2010 in the form of sponsored listings in Google Maps. The feature then expanded into Google Search results and was managed within a separate ad platform. Integrating Hotel Ads buying into Google Ads has been introduced to […]

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Google Marketing Live – A Recap

On Tuesday 10th July, Google unveiled the latest products, updates and changes across their advertising platforms. As thousands of people gathered for the keynote in California, Mabo hosted a live stream of the event so AdWords advertisers come and witness the latest features as they were announced and get feedback on the updates from the Mabo staff. The first thing we should mention is that AdWords is becoming Google Ads. […]

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Google expand local conversion reporting and per-shop visitation

Enterprises and SMBs using location extensions will soon have access to per-shop reports. Store visits reporting provides performance breakdowns by each individual store location. This means advertisers can analyse in-person visits to their physical stores and other offline conversions associated with each physical business location. By having an understanding of this information, marketers can adjust the budget accordingly to improve the performance of successful shops or help underperforming locations. Google […]

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Bing Suggest Updating Final Ad URLs To HTTPS

Following the Chrome update this month, Bing recommend advertisers to change their final ad URLs to HTTPS. Google has started marketing HTTP URLs as insecure in the Chrome web browser. This update means Bing have suggested that advertisers update their final ad URLs to HTTPS.   To save time, there are three options for bulk updating URL’s: 1 – Bing Ads Editor 2 – Bing Ads API 3 – The […]

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5 New Automated Features Of Google Ads

The new updates within Google Ads, formerly known as AdWords, allow advertisers to further improve results.     Google has introduced new automated features that deliver improved results whilst requiring less work and maintenance. The first update, named ‘Smart Campaigns’, is designed to bring advertisers dramatically better results. They have been purposefully designed to be the default campaign type for new advertisers. They are almost entirely automated based on the […]

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