First Middlesbrough, Now Europe. Mabo And The European Search Awards

We won a regional award this year. But that wasn’t quite enough for us. We then went and won a national award at this year’s Biddable Media Awards. Still, that just didn’t seem enough for us. It just seemed to wet the appetite a bit more. Then we thought what’s next? Well for Mabo, it is the European Search Awards. We have been shortlisted for Best Small PPC Agency at […]

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Conor McGregor’s Teeth, Carrots For Prezzies & Gifts For The Dead

March has been a belter of a month here at Mabo; we’ve been to award ceremonies and added to our trophy cabinet, we’ve been at more exhibitions and, as usual, we’ve come across some epic search terms in our client’s Search Term Query Report. So grab yourself an Easter Egg, and have a read of some of our favourites from March. We start this month’s STQR blog with a slightly […]

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Mabo Are Winners At The UK Biddable Media Awards

Earlier this month myself and two colleagues from the Mabo Business Development Team packed up our Sunday best and headed down to London for the annual UK Biddable Media Awards. The train journey was full of excitement and nerves as we had been shortlisted for the ‘Sales Team Of The Year’ award due to the amazing growth we have seen as a company over the last year and the hard […]

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AdWords Quality Score To Be Affected By Mobile Site Speed

Recently Google has announced that mobile site speed will be a determining factor in awarding quality score to AdWords advertisers. This algorithm change is due to be launched in July 2018. Quality score is a huge factor in determining ad rank. Now Google is looking to add an extra element to ranking your quality score out of ten, mobile site speed. Whilst Google’s Quality Score has always taken site speed […]

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Mabo Weekly PPC Digest 23rd March 2018

Mabo’s Weekly Report on all things new in PPC     Google AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week – March 22nd   Google will start advertising AdWords accounts next week if they have not spent any money in the past 15 months….. To read more on this AdWords news, click here     Google AdWords Adds Version History On Ads, Including Their Performance – March 23rd […]

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Prolific North Live 2018. A Great Two Days In Manchester For Mabo.

In February 2018, EventCity in Manchester hosted the annual Prolific North Live Expo where I was lucky enough to be given the opportunity to attend with my colleagues at Team Mabo – and what a few days it was! It was great chatting to such a diverse bunch of businesses about their current Paid Search advertising and it was fantastic to share our knowledge of the world of PPC; we […]

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Mabo Weekly PPC Digest 16th March 2018

Mabo’s Weekly Report on all things new in PPC     Google AdWords Bans Ads for Cryptocurrency – March 16th  Google plans to ban all AdWords ads for anything related to cryptocurrencies starting in June 2018. This includes exchanges, ICOs, and even pages offering information about trading… To read about this ban, click here     Notes are coming to AdWords, plus Recommendations & an Account Performance Score – March […]

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Vegas Survival Kits, Abusive Teddy Bears & Shower Discos – The Latest Mabo Search Term Query Report Blog

The latest instalment of our “funny things found in search query reports” blog. See what random things people have searched for on Google in February 2018. Remember that 51% of searches on Google are unique, so we always enjoy checking the search term query reports as there’s always some gold awaiting us, so enjoy our most recent findings! Don’t you just hate it when you’re bored in the shower and […]

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Mabo Weekly PPC Digest 26th February 2018

Mabo ‘s Weekly Report on all things new in PPC   Nonprofits with Google Ad Grants: Your Accounts Might Get Suspended – Feb 26th On December 14, many Google AdWords Grant Advertisers received an email from the Google Ad Grants team notifying them that the $2 maximum CPC limitation has been lifted… To read on this, click here   AdWords Keyword Planner update appears to be rolling out in the […]

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