Bing Launch AI Powered Automated Extensions

Bing has launched automated extensions that are entirely powered by artificial intelligence. This new feature allows Bing to analyse huge amounts of data and discover new, more effective ways to ‘supplement your text ads with extensions’. For advertisers, this update enhances visibility and improves performance, with no physical action required.   Currently, automated extensions support the following formats: Automated Location Extensions Consumer Ratings Dynamic Ad Enhancements Dynamic Callouts Dynamic Partner […]

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New Features Added To Google AdWords Overview Page

Google announced that two new cards are now available on the Google AdWords overview page. Two new cards have been introduced to the AdWords overview page; the new words card and ad group shift insight card. The new words card displays to advertisers any new words people used whilst searching for and finding their ads. This insight will indicate to advertisers any new keywords or negative keywords they might want […]

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The First Solution Released Under The Google Ads Brand

Google introduces Smart Campaigns designed specifically for small businesses. The first new solution launched under Google’s new ‘Google Ads’ brand has been launched. Smart Campaigns are designed purposefully for small businesses without dedicated marketing facilities and staff. Google explains that Smart Campaigns will be the default campaign type for new advertisers in Google Ads. They are almost entirely automated based on the advertiser’s goal, encompassing every feature such as campaign […]

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Huge Change In How Google Analytics Now Tracks Your Websites Visitors

How GDPR and The ePrivacy Directive Affect AdWords & Analytics Tracking Most internet users will now be aware of the implications regarding spam emails, selling identifiable data, marketing to you without permission etc. GDPR has been widely publicised and whilst no-one seems to know the exact ‘black and white’ of GDPR compliance there is another piece of legislation to consider. The ePrivacy Directive. Between GDPR and the ePrivacy Directive (not […]

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Google Rebrand Advertising Offerings

The Google adtech suite has undergone a complete rebrand, meaning AdWords and DoubleClick cease to exist…. … but don’t worry, it’s just rebrand. After 18 and 22 years, Google has retired the AdWords and DoubleClick brands. The products have now been rebranded, upgraded and categorised into three primary brands: Google Ads. Google Marketing Platform. Google Ad Manager. Google understand that so much has changed since the initial evolution of AdWords, […]

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Updates To The Bing Ads Mobile App

  The Bing Ads mobile app now allows users to quickly navigate between accounts, add funds and view actionable insights. Last Thursday, Bing Ads revealed a new update to their mobile app. In addition to the older features, the app now supports multi-user access and the ability to add fund for prepaid accounts. For advertisers looking after several accounts under one email, you are now able to easily switch between […]

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New Targeting Setting For Bing Ads

  Bing Ads now have improved targeting settings and dimensions tab. Last week Bing revealed new enhancements to the targeting settings and dimensions tab available in Bing Ads. In particular, the updates now allow you to manage your targeting in bulk and display your performance metrics inline through new ad schedule targeting, location targeting, and device targeting settings. For targeting, you can now view performance and make changes in the […]

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New AdWords Tools To Test And Measure YouTube Video Ads

  Within YouTube’s new creative suite, advertisers will soon have AdWords tools to test and measure the creative elements of YouTube video ads. At the Cannes Lions Festival last week, Google announced that they are introducing new AdWords tools to allow YouTube advertisers to measure and test the creative aspects of their video ads. These changes will be active within the newly launched YouTube creative suite and include four new […]

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Google Set To Remove AdWords Interface On 10th July

  Several Google AdWords advertisers are receiving notices that the old AdWords interface will be entirely unreachable beginning on 10th July 2018. Over two years ago, Google announced that there would soon be a new AdWords interface. Last year, the new interface became available to all advertisers, giving users time to adapt to the changes. Some Google AdWords advertisers have received notification that the old AdWords interface will be completely […]

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