Mabo Weekly PPC Digest 16th February 2018

Mabo’s Weekly Report on all things new in PPC In this week of paid search not much has surfaced. Regardless of this, we hope you enjoy this week’s PPC digest. Bitcoin thieves use Google AdWords to target victims – Feb 15th Researchers have uncovered a Bitcoin-stealing cybercriminal gang that has stolen millions of dollars by exploiting Google AdWords. To read on this interesting use of AdWords, click here   Spotted: Links […]

Continue Reading


Are You A Google Shopping Sheep?

Google AdWords is 17 years old. That means some of our apprentices at Mabo are the same age as the advertising platform we use day in, day out. Crazy! In that 17 years, Google have made a fair few changes to both the interface and the actual product itself – for a start you now have to pay to use it. Now what I’m about to say is by no […]

Continue Reading


Mabo Have Been Shortlisted For Two Awards At The North East Business Awards

More breaking and exciting news coming out of Mabo. We have been shortlisted for two awards at this year’s North East Business Awards. Anyone who follows our social media pages will be more than aware that we are being shortlisted for quite a few awards at the moment. Something that as a company, we are very proud of. The latest awards body to have recognised our hard work is the […]

Continue Reading


Mabo Weekly PPC Digest 9th February 2018

Mabo’s Weekly Report on all things new in PPC. Google AdWords Using Maximize Conversion Bidding May See Unusual Higher Cost Per Clicks – Feb 9th Google’s community manager, Michelle, in the AdWords forum said there may be “some edge cases” where switching your bidding strategy from any of the available options to maximize conversions bidding may result in high swings and spikes in your CPC, cost per click, prices. To […]

Continue Reading


Mabo Weekly PPC Digest 2nd February 2018

Mabo’s Weekly Report on all things new in PPC Google AdWords Adds Insight Cards For Impression Shifts & Changes – February 2nd   Google quietly announced on Google+ and Twitter that they have added two new insights cards to the AdWords overview page that shares when your ad impressions shift significantly from one device to another, and when your ad impressions change notably from above or below the search results. […]

Continue Reading


History is made at Mabo. Our first award win!

We have won our first award as an agency. Mabo have been named as “Digital Business Of The Year” at the North East regional FSB Awards. Yes. We are officially an “Award Winning Agency”. How good does that sound by the way? For those who follow us on social media, you will know that we have started to get more recognition from our peers in the form of award nominations. […]

Continue Reading


The End of the World, Stag Dos & Sexual Oils – The First Mabo Search Term Query Report Blog!

We strive to be best and biggest PPC management agency in the UK, and to be fair, we’re doing a pretty good job – we’re now an award-winning agency – and we’re confident that there’s plenty more awards to come. However, we thought we’d use this opportunity to take a break from the seriousness of PPC account management and fill you in on some of the funnier things that we […]

Continue Reading


Our Latest Visit To Google. H1 Agency Product Kickoff and Fair

  H1 Agency Product Kickoff and Fair This week Google hosted its’ bi-annual EMEA product kick-off event. All the new Adwords & Analytics features planned for the next 6 months are showcased to Google’s Premier Partner agencies, and Mabo sent two of the guys down to see what all the fuss is about.                                    […]

Continue Reading


Mabo Weekly PPC Digest 19th January 2018

Mabo’s Weekly Report on all things new in PPC   Google adds keyword functionality to the AdWords app – Jan 18th We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.  To read on this change to the AdWords app, click […]

Continue Reading