Google Ad Settings Updated Allowing Users To Turn Off Targeting Signals

  Google has updated ‘Ad Settings’ to provide users with more options for ad personalisation. Google has updated its Ad Settings features to provide users with more options for ad personalisation. In addition, Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, encompassing the following; YouTube, Gmail, Google Play, Maps, and partner websites and apps. The changes mean that users can now turn off […]

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Google Ad Grants Agency Pilot Program Update

  Recent announcements from Google reveal plans for a future Google Grants Program. In recent months, Google has been working alongside a number of advertising agencies that focus most of their efforts towards working with non-profit organisations and the Google Grants program. The Google Grants Program provides some of these organisations with a generous advertising budget every month. There are specific agencies whose main focus is ensuring non-profit organisations remain […]

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Bing Ads Updating User Interface To Make Bulk Analysis And Changes Easier

Recent updates to Bing Ads means advertisers can now see and amend location target settings in bulk and get more detailed reporting from the Dimensions tab. Bing ads are updating the user interface to make it easier for advertisers to analyse and adjust campaigns. The first change is making it easier to adjust location target settings, including bid adjustments, in bulk across several campaigns. Before the update, to view location […]

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Bing Ads Improve Custom Audiences Targeting

LiveRamp integrates with Bing Ads to bring its search targeting features to the search engine. Bing Ads has joined forces with LiveRamp to deliver improved search targeting features for advertisers. LiveRamp is a provider of identity resolution services, meaning advertisers using Bing can utilise “people-based search capabilities” within Bing Custom Audiences. This integration now allows Bing Ads Custom Audiences to target and retarget search ads at an individual level. For […]

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You Are Reading The Best PPC Blog In The UK

The Mabo Blog has been named the best PPC Blog in the UK by Feedspot 2018. Feedspot is one of the leading content readers designed for users to be able to view all of their favourite blogs in one place. The official Feedspot Top UK PPC Blog List has recognised our dedication towards educating, inspiring, and empowering our readers with frequent updates and high-quality information. The results were announced on […]

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Sweaty Chairs, Rommy Himfigher & *Breaking News* It Would Appear That Jeremy Kyle Is Out of Lie Detectors

This gets weirder every month. Don’t get me wrong, it’s great fun pulling together the wonderful range of search terms that are found in our client’s accounts, but it makes you realise that people search for some strange stuff, in strange ways. Check out some of the best searches we came across in May! I’ve got to be honest, if you know your male friend/spouse/relation doesn’t like jewellery, maybe don’t […]

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Google Optimise and AdWords Integration

Last month, Google launched a new feature that allowed AdWords users to link to the Google optimise platform. Combining the two allows users to test web pages at a granular level, giving more refined results than ever before. Google Optimise gives advertisers the opportunity to create and evaluate web page variation experiments, ultimately helping the user understand how variations within a web page perform against a set goal. This shows […]

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Google Introduce AMP Label in Search Ads

The AMP label is showing on some text ads with AMPed landing pages. Over the past year, Google has been testing AMP-enabled landing pages from mobile Search Ads. Following the success, Google has now started to experiment with showing the AMP lightning icon next to the description in those text ads. Evidently, this is just a test, as the feature is not displayed in every ad. However, Google explains that […]

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Bing Merchant Center Introduce Google Merchant Center Import Tool

  Bing Ads now allow advertisers to easily import Product Ads from Google AdWords. Last week, Bing has launched the ability to import product feeds from Google Merchant Center to Bing Merchant Center. This is facilitated by the Google Merchant Center import tool, that allows the product offer to be transferred to the Bing Merchant Center. This update will save advertisers time, as it minimises the need to maintain two […]

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