The Art Of Writing A Good Text Ad For Google AdWords

    Ad Texts in Google AdWords are really simple to create, but it’s how they’re written that makes them so effective. Grab yourself a cuppa, relax, and read our guide on how to write a good text ad for Google AdWords. Your ad texts are one of the only things that potential customers get to see. Because of this, you want to make sure they make an impact! You […]

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Mabo Weekly PPC Digest 12th January 2018

Mabo’s Weekly Report on all things new in PPC Google criticised for PPC ads targeting addicts – Jan 7th Google has come under fire from the UK government for a practice which sees it make £200 every time someone clicks on an advert offering treatment for addictive diseases. To read more about this news, click here   How the latest Google Analytics updates will benefit marketers – Jan 9th Google […]

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Remarketing Lists For Search Ads – What Are RLSA’s & Why Do I Need To Know?

What are Remarketing Lists For Search Ads (RLSA’s)? RLSA stands for Remarketing Lists for Search Ads and allows you to target people who have visited your website previously. You are able to tailor your advertising to this group of people when they search again on Google. How do they work? If you’re an Ecommerce business, users may visit your site without buying anything, or maybe added items to their basket […]

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Mabo Weekly PPC Digest 5th January 2018

Mabo’s Weekly Report on all things new in PPC In the wake of 2018 there hasn’t been much happening in the world of PPC advertising. With that in mind, we don’t have as much for you in this weeks digest. We hope you enjoy. What Does 2018 Hold for AdWords Professionals? – Jan 2nd “Do you remember those peaceful years when the AdWords interface rarely changed or how about a […]

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Mabo Have Been Shortlisted For Two Northern Digital Awards

More great news coming out of Mabo this month. We are on the shortlist for not one, but two awards at the upcoming Northern Digital Awards. The awards ceremony, which is to be held in Leeds on the 31st January. Celebrates the achievements of digital businesses in the North of England. As an agency we have only recently started to catch the eye of these award organisations. When you consider […]

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Merry Christmas From Lee Mableson & Mabo

I’ll start with a thank you, thank you to all of our clients for your commitment and trust in us to manage your pay per click advertising. We remain dedicated to the cause in providing our clients the best possible results and have moved forward with our own dream of becoming the BEST and biggest PPC agencies in the UK. A special thanks to all the staff at Mabo, without […]

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Mabo and Search Camp 2017

670 miles, 15 keynote speakers, 3 nights away and maybe one or two beers… Ladies and gentlemen, the adventures of a PPC account manager at Search Camp 2017. We had the privilege of representing Mabo at the inaugural Search Camp conference, held in Bognor Regis. For those of you who aren’t familiar with where Bognor Regis is, think down South, and then some more! Search Camp was split over two days, […]

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Five Things We Love About AdWords Editor 12.2

Google recently updated AdWords Editor and with it introduced us to some epic new features. For those who aren’t totally familiar with AdWords Editor, it’s the software package from Google that allows you to bulk edit, mass create, upload changes across all campaigns and work offline whilst making changes to your account(s). Despite the update being available for some time now, we thought we’d share our favourite new features that […]

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Mabo Weekly PPC Digest 15th December 2017

Mabo’s Weekly Report on all things new in PPC   Bing Ads Now Allows Advertisers to Import Call Conversions – Dec 11th Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. To learn more about these updates on Bing ads click here     Google AdWords Now Refreshes Auction Insights and Impression Share Data […]

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