Bing Ads Introduce New Features for Importing Google AdWords Campaigns

  Bing has launched a new set of features for advertisers who want to import their Google AdWords campaigns to Bing Ads. The search engine announced that they have improved the import feature from Google AdWords to Bing Ads, meaning you can now import more from Google to Bing. Ultimately, the update allows you to transfer more in quantity and more in data, resulting in greater flexibility between accounts. Specifically, […]

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The Hulk’s Offspring, Donald Trump Greetings Cards & Hormone Replacement

April has brought us the usual showers, mixed with some half decent and sporadically hot weather and another round of hilarious search terms from our wonderful clients AdWords accounts. So here goes, April’s search term query report funnys, let’s have ya! Kicking things off is a search term that’s a little bit late, we know. However, I couldn’t not -include it, simply because of what I’m imagining this looks like! […]

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Our Quest For Northern Domination Continues At This Years Big Chip Awards

    Our hard work has been recognized once again, this time by The Big Chip Awards. The awards ceremony is designed to showcase and celebrate excellence in digital and technology across the North. As a proud northern business, we are absolutely delighted to be flying the flag for Middlesbrough, especially given the significance of this years event, as 2018 marks the 20th anniversary of the awards. We have been […]

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Mabo Turns Five!

  We turn 5 on the 13th May 🙂 5 successful years, each one better than the last. Given it’s a milestone I thought I’d write a quick blog looking back. Mabo’s goal has always been to be the best with a small caveat of also being the biggest. The first 5 years have seen us rise from a home office to nearly 30 members of staff servicing 300+ clients, […]

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Old AdWords Interface Will Be Phased Out By 2019

  Google has confirmed that AdWords will be fully converted to the new experience by the end of 2018. The new design allows for streamlined reports and the ability to create campaigns based on business goals. It provides a faster and more intuitive experience, centralised around helping advertisers achieve results. It is worth noting however that not all features will be transferred from the old version. Google has improved the […]

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New Google Shopping Campaign Type

  Google combines shopping and dynamic remarketing in their new goal-optimised shopping campaign type. This week, Google announced that machine learning has come to Shopping Campaigns, with the introduction of a new Shopping campaign subtype, that is ‘goal-optimised’. These new campaigns utilise machine learning with the aim of automatically optimising ad delivery to achieve the advertisers defined conversion goal. Google explains that the new system will evaluate all available signals […]

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Google Launch AdWords Editor 12.3

AdWords editor also now supports custom intent audiences, more robust filtering and responsive search ads. Google has released the latest version of AdWords Editor that includes several new features, including, the ability to download search terms reports, more robust filtering options, account-level extension associations and more. Most significantly, the new feature supports account-level extension associations, interest categories for Search and Shopping campaigns, custom intent audiences and TrueView for action campaigns. […]

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Amazon Has Stopped Bidding On Product Listing Ads

  Reports indicate that Shopping Campaigns on Amazon slowed after the end of Q1 and stopped abruptly on April 28th.   After a year and a half of running Google Shopping campaigns, Amazon has finally decided to stop bidding on product listing ads. Digital marketing business, Merkle, reports that Amazon’s shopping campaigns had started to deteriorate towards the end of Q1. From then, the campaigns completely disappeared on the 28th […]

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Google AdWords New Responsive Search Ads Can Show 3 Headlines

  Google introduced a new ad format that dynamically combines an advertiser’s headlines and descriptions. The new feature allows advertisers to set up one ad with multiple headlines and several descriptions. Google will then start testing different combinations to identify the combination deemed most likely to achieve the advertiser’s stated goal. The ads can be seen as part of the continuation to let machine learning models do the work of […]

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