The Importance Of Campaign Structure

In a Google ads account, keeping everything organised and under control is one of the main components of improving performance in the account. One of the best ways to do this is to have a campaign structure that best suits the type of account it’s being applied in. In each Google Ads account, there will be many different campaigns targeting different products and brands for sale across the site. Let’s […]

Continue Reading


Banging The Drum Of Success – Winners At The 2020 Drum Recommends Digital Awards

Exciting news coming out of Mabo. I had the absolute honour of representing Mabo along with three hard-working colleagues at the 2020 Drum Recommends Digital Awards. As mentioned on the 25th October, we were nominated by our clients for no fewer than 9 awards alongside some huge competition. Off the back of that, I am pleased to announce that we were named as winners of the Client Service award!!!   […]

Continue Reading


Mabo – Finalists For SIX Northern Digital Awards

We are absolutely delighted to announce that we have been shortlisted for SIX awards at the Northern Digital Awards. The Northern Digital Awards recognise the very best in digital marketing campaigns and talent in the region. They’ve been designed to reward websites across a number of sectors to reflect the online world that public, private and third sector organisations now inhabit, trade and communicate in. As an agency we are […]

Continue Reading


Google Extends Optimisation Score To Display Campaigns

The campaign optimisation score has now been made available for Display campaigns. Here, scores will become available at the campaign level and combined account-level, across Search, Shopping and Display. The Google Ads optimisation score ranges from 0% to 100% and indicates how well your campaigns are expected to perform. It takes into consideration a range of features including: targeting, bid automation, ads extensions and much more. The Google Ads interface […]

Continue Reading


We Are Mabo – 06/12/19

It’s a new month which means it’s time for a new update of We Are Mabo! Take a look at what we’ve been up to this week… As we welcome December we’ve welcomed a new recruit to Team Mabo! Kaleem will be working alongside our super talented Dev team, taking on his new role as a T-Level Web Developer! We’re starting the month and ending the year on a high […]

Continue Reading


YouTube Masthead Ads On TVs Are Now Available

Google has made YouTube Masthead ads on TVs available for all advertisers to buy on a CPM basis. In early September, YouTube made an open beta available to advertisers that meant YouTube Masthead ads were available on TV screens. As a result of several successful test campaigns in a select few markets, YouTube has made the decision to make this a permanent feature. Advertisers are able to purchase the YouTube […]

Continue Reading


We Are Mabo – 29/11/19

Your last Friday of November is here and the real count down for Christmas is on! Before things get too Christmassy take a look at what team Mabo have been up to in this weeks We Are Mabo… Technically not this week, but our very own James Lees and Matthew Soakell were once again back at Teesside University. Last Friday they delivered a talk on all things digital marketing to […]

Continue Reading


New Data Added To Google Ads Bid Strategy Report

The updates made to the bid strategy report allow advertisers to see the top bidding signals. These signals can include: Location Day of week Time of day Dvice type Keywords For advertisers, understanding which signals play the largest part and impact your automated bidding the most can provide you with really valuable insights about your customers. This therefore means you’ll be able to make more informed decisions when it comes […]

Continue Reading


Google Ads Conversion Reporting Error

Between Monday 11th November and Wednesday 20th November, Google Ads has over-reported conversions. As an advertiser, if your Google Ads campaigns appear to have achieved better results than usual since Monday 11th, it may not be the truth. A bug has caused Google Ads Search and Shopping Campaigns to experience a huge issue with reporting conversions that has caused over-reporting for some advertisers. Google claim that if you’re using smart […]

Continue Reading