Mabo In Numbers

We are all about the facts and figures here at Mabo – so we want to shout about these numbers and why they are important to us as a multi-award-winning agency. We are Mabo. Your PPC Agency.  

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We Are Mabo – 08/03/19

Friday is finally here which means the working week is coming to an end… and what a week it’s been! Team Mabo kick-started the weekend with some Ma-bowling! Yes, incase you were wondering, that is our own made-up word for bowling… punny don’t you think? On Friday, the team was treat to an afternoon at Lane 7, followed by cocktails at one of our favourites, Turtle Bay. I think it’s […]

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Google Ads To Retire Average Position Metric

Google recently announced the somewhat controversial decision to ‘sunset’ the Google Ads average position metric by September 2019. Google Ads has seen many changes over the years; even changing it’s name in the not too distant past (I’m still not quite out of the habit of calling it AdWords) and many features and metrics have come and gone, but the average position metric has been one of the constants. But […]

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Bing Ads Have Now Made Maximise Clicks Available Globally

Bing Ads has introduced Maximise Clicks to to all accounts globally. This strategy was first introduced in 2017 and was designed to automatically set bids to increase click volume. It works by automatically setting and adjusting bids to get the most clicks for the advertisers daily budget. Although this is an automated strategy, advertisers do have some element of control. So, firstly if there are high performing keywords or ad […]

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Google Expand Shoppable Ads To Google Images

Google has launched a new way for online retailers to advertise products via image search. ‘Shoppable Ads’ are a new ad format that  allow advertisers to highlight multiple products within a single ad unit. The ads will be placed amongst Google Image search results and will appear with a “Sponsored” label in addition to a price tag icon. These ad units take similar shape to the shoppable pins on Pinterest […]

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A Day In The Life Of Kelly Miller

Have you ever wondered what a typical day involves for one of the Business Development Executives here at Mabo? We caught up with Kelly to find out what she gets up to on a day-to-day basis! 1. Describe your role as Business Development Executive. My role as Business Development Executive involves finding companies who run ads on Google, seeing if there are areas within the ads I can see which […]

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We Are Mabo – 01/03/19

Today may be the start of a new month but it’s also the end of another week at Mabo HQ, which means it’s time your weekly dose of We Are Mabo! We received a lovely congratulations card from the Just Williams Team for our three shortlists for the North East Business Awards. Thank you so much and fingers crossed for the results! The finishing touches to the wall of our […]

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Google Ads Set To Phase Out Average Position 

Google revealed that in September this year they will be removing one of Google Ads oldest metrics, average position. Average position was designed to indicate to advertisers how their ad typically ranks against other ads. It has now been replaced by two key metrics that were introduced in November last year. Towards the end of 2018, Google introduced, Impression % (Absolute Top) and Impression % (Top). Google acknowledge that it […]

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Update To Google Call Only Ads

Google has upgraded call-only ads to give advertisers the opportunity to add up to two 30-character headlines and more text in the description, increasing the capacity from 80 characters to 90. In a recent statement, the search engine explain  that “people often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers […]

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