New Features Within Google Ads.

BIG NEWS FROM GOOGLE! Google have always been fans of ‘machine-learning’ and have introduced a brand new insights page within Google Ads User Interface.  This has been done In response to the current pandemic we are facing. Jerry Dischler, vice president and GM of Ads at Google, spoke about the matter stating, “We’ve now had a chance to take a step back and figure out what some of the long-term […]

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Instagram Features.

Happy Birthday, Instagram!!! How has this wonderful social platform been in our lives for 10 years already? Making me feel old… to mark the occasion, they are providing us with the presents. New celebratory features and updates, ranging from visual additions to the expansion of its eCommerce tools. Which will be offered to users of the platform. However, Instagram believes, the main celebratory element is its Stories Maps. These provide, for […]

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Get Your Weekly Fix Of PPC Training: Volume 11.

Wednesday mornings are usually occupied with a training session from Mabo’s Senior PPC Trainer, Matthew Soakell. However this week Matthew invited Senior Account Manager Richard Graham to lead the team in a training session. “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan. This quote represents Mabo to a tee. I have spoken to very few, (if any) team members who have experienced a higher level of […]

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Google Makes Shopping Ads Free.

Probably some of the biggest and best news to come out of these last few months!! Google is now expanding its free display options to businesses in Europe, Africa and The Middle East (wooo). Luckily for America, they have had this luxury since April, and are already well used to the change. Google will also offer tools to help SMBs get back on track, amid the impacts of COVID-19. We […]

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A Day In The Life Of Linford Robinson.

Meet Linford – Linford has been with Mabo for three years now, he firstly started his career within the sales team as Business Development Executive before being promoted to Digital Consultant! Carry on reading to find out what he gets up to on a daily basis. 1.Well done on your promotion!! Describe your new role as a Digital Consultant.  In my new role, I deal with a lot more of […]

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Features & Updates Within The World Of Paid Advertising – Volume 8.

It is officially the first Monday of October… unsure if I am more excited to start watching Halloween movies or the fact that we are a week closer until Christmas… Start your Monday the right way this week and dive into Features and Updates within The World Of Paid Advertising via Google Advertising, Microsoft Advertising, and Facebook. Google Ads: The main purpose of this platform is for advertisers to bid on […]

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Facebook Attribution Model.

Facebook has been non-stop with their changes at the moment, and today is no different. Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s attribution model allowed advertisers to measure particular responses to their selected campaigns, based on rules they had chosen themselves. Facebook provided […]

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Facebook Tips.

Back in August, I wrote a post on how Facebook has been sharing a weekly series of insights, into its various video tools, via interviews with the Facebook staff working on them. If you missed that, you can check it out HERE. The insights have not stopped, and this week Facebook provided tips on utilising video playlists and series collections to give YOU, a valuable perspective and insight into both […]

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Facebook takes new measures to battle copyright.

With the number of people (social and business), that use Facebook – the platform needs to be kept safe and valuable. Facebook is well aware of this, and you have to take your hat off to them, they do everything in their power to make that happen. Therefore, the popular tool of Rights Manager was created, to help advertisers who have a large catalogue of content better control. Allowing them […]

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