New Features For A Better Keyword Planner

Are you starting your first Google Ads campaign or looking to get more traffic from Google through your existing advertising? Then first, you need to do your keyword research to understand what people are actually searching for when they look for your product. Google has a free tool available for doing just that, Google Keyword Planner, (formerly Google Keyword Tool). This powerful tool has been around (in its current guise) […]

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Conversations You Should Be Having With Your PPC Agency

Can you remember the last time you had a conversation with someone where there wasn’t a screen involved? You didn’t check your phone, the TV wasn’t on in the background or you didn’t have your laptop in front of you? It’s good to talk. In an age where we are consumed by machines, sometimes it’s nice to have an actual conversation – albeit you sometimes might need to use technology […]

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We Are Mabo – 28/06/19

Your last #WeAreMabo of June is here, we have had a very busy week with lots going on from new starters to afternoons filming. Check it all out below: We started the week off with two new members joining team Mabo. A warm welcome to Jamie who has joined our business development team and Rob who has joined us as a PPC Executive. It wouldn’t be a proper #WeAreMabo without […]

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The best in Europe, two years running.

In March I signed off a blog post celebrating my win at the UK Biddable Media Awards by saying “here’s to more award wins”, but I didn’t quite expect to be writing another piece on another win this soon. Thursday 20th June turned out to be quite a special day for Mabo; we hosted our first client conference, which was a great success, and I was named Young Search Professional […]

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Parallel Tracking Introduced To Microsoft Advertising

Microsoft Advertising, formerly known as Bing Ads, announced that they will be making a number changes over the next few months to improve page load time for users and to improve tracking for advertisers. Following in the footsteps of Google Ads, Microsoft Advertising has introduced Parallel Tracking. For those who aren’t familiar with what parallel tracking is and how it works, essentially, once the user clicks on the ad they […]

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Google Trial Carousel Of Text Ads On Mobile

Google is testing a carousel of text ads on mobile. The search engine recently introduced something similar to Shopping Ads and saw great success, therefore have made the decision to mirror this with Text Ads. Due to the recent change of ad labeling, it’s getting quite hard to differentiate between ads and organic listings. For advertisers, as this is still in its infancy of trial stages, it’s difficult to say how […]

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The First Your Mabo Client Conference

Thursday 20th June marked the day of our very first Your Mabo Client Conference, and what a day we had! We started the day with our very own Operations Director, Rob Jackson who spoke about how we will continue to invest more into the Mabo service to ensure our clients PPC advertising is being dealt with by an agency at the top of their game. We then heard from a […]

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Price Extensions Now Supported In Microsoft Advertising Editor

Microsoft Advertising (formerly known as Bing) are delighted to announce that price extensions are now supported within Microsoft Advertising Editor.   Last year, Microsoft Advertising launched price extensions, giving advertisers the opportunity to show products and pricing in text ads on both mobile and desktop search results. For advertisers, this update means you are now able to manage these extensions within Microsoft Advertising Editor in bulk. If you head to […]

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We Are Mabo – 21/06/19

Your #WeAreMabo round up is here – Have a read through and see what team Mabo have been up to this week. The Mabo ladies headed over to the Riverside Stadium last weekend to enjoy the MFC Foundation – Ladies Day. This is the 2nd year running Mabo have attended and once again it was a pleasure to be able to support such a good local charity. Along with a […]

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