Bing Ads AI-Powered Performance Insights Go Global

Bing Ads revealed that Performance Insights would now be available globally. Machine powered learning evaluates both yours and your competitors account performance to detect notable changes in performance. From this data, Bing Ads will then show a lightbulb icon to highlight a performance insight, alongside details of what has happened and the suggested actions advertisers can take. From here, advertisers are able to access more details and review what has […]

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Update To Analytics In Google Manufacturer Centre

Google has introduced a number of new metrics and insights available within the Manufacturer Centre. These new metrics and insights include top search terms, top price changes, top trending products, and top MSRP gaps. For users, these new insights allow you to identify which competing products and brands show alongside yours most frequently, providing you with the data to analyse price and performance trends. Google appears to be increasing the importance […]

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Advertisers Can Now Add Product Pages To Google Shopping Listings

The latest update to the Google Manufacturer Centre now allows advertisers to add product pages to their Google Shopping Listings. This means sellers are able to provide more information and details about their products that will appear in a new “From the manufacturer” section on product detail pages. This additional information can include images, videos, text and more. To bring us this update Google has teamed up with WebCollage to […]

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New Year, New Mabo

The new year has welcomed a new look for Mabo. Over the past five years, we have evolved to a point at which we felt we had outgrown our old brand. This ignited our need for a rebrand, bringing not only a new logo but a new website, new strapline and more. As a company, we wanted to strip everything right back to make sure both our existing and potential […]

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2018 – Our BEST & Biggest Year Yet!

2019 Could be even better! As I did last year, I’ll start with what matters most and that’s a thanks to all of the staff at Mabo that deliver the service. We’ve had another great year and the credit goes to every member of staff we have on all levels; our award-winning sales team in driving our business growth, our fantastic marketing department for spreading the word of Mabo Media […]

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3 New Features For Google Ads Display Campaigns

Earlier this week Google revealed three new features designed to help Google Ads advertisers reach new customers. The first update includes fine-tuned audience expansion. Here, advertisers can use this targeting expansion option to maximise audience reach in order to “drive more conversions a the same average cost-per-acquisition”. In addition to this, Google announced the introduction of dynamic prospecting with product feeds. Instead of displaying product ads based on what visitors […]

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Bing Ads Removes ‘Share Of Voice’ Data From Reports

After introducing the competition tab, Bing Ads has decided to remove data from the Share of Voice report. The competition tab that was introduced early September offers actionable recommendations and AI-powered features. This change will be actioned in March seeing the removal of the following: Impression share lost to bid Impression share lost to expected CTR Impression share lost to ad relevance Although we are losing the above columns, advertisers […]

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Google Launch New Conversion-Based Bidding Option

The search engine has introduced a new conversion-based bidding option for display campaigns named ‘Pay for conversions’. This means advertisers will only be charged when users actually convert from the ads, as opposed to being charged based on clicks or impressions. Pay for conversions makes use of the same bidding algorithm as click-based payment, meaning you’ll never pay more than your target cost per action. For advertisers, the goal here […]

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Google Introduce Call-To-Action Extension For Video Ads

In early 2019, Google Ads are introducing a new CTA extension in place of the current overlay that is available now. Advertisers will be able to add this extension to TrueView in-stream ads, Bumper ads, and TrueView video discovery ads. When advertisers main goal is to drive awareness or increase consideration, as opposed to clicks and conversions, then this new extension will be ideal for them. Here is an example […]

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