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New Update To Google Search

Google’s latest update makes it easier for advertisers to control Ad Settings and delete Search Data. At the moment, to make these changes within your Google Ads account, it involves going to the Account Page and navigating through to the Personal Information & Privacy settings. Following the latest update, you are now able to review and delete search history with ease and have quick access to privacy controls. For advertisers, […]

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Dominate Google Ads This Black Friday

In 2017, UK consumers spent a whopping £1.39bn during Black Friday. We have put together our guide on how you can dominate Google Ads during the biggest eCommerce retail day of the year, Black Friday. It’s nearly upon us; the madness that is Black Friday and Cyber Monday. What used to be a solitary day of discounts now involves weeks of planning and seemingly every online retailer now offering sales. […]

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PPC Management Agency Reviews – Mabo Join The 100 Review Club

Mabo has officially reached over 100 reviews of their PPC Management Service! We are very proud to say that we have a 4.96 star rating out of 5 and 100% of reviewers recommend our PPC Service. Find out what our fantastic clients have to say: When searching for your next PPC Management Agency, it is likely that you will consider reviews of an agencies service. As a leading PPC Agency, […]

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Advertisers Can Now Use LinkedIn Category Data For Bing Search Targeting

The latest update to Bing Ads means that advertisers are now able to leverage data from LinkedIn across Text Ads, Shopping Ads, and most Bing Search products. Ever since Microsoft bought LinkedIn, Bing advertisers have been keen to take advantage of its audience data. Earlier this year, advertisers were given some access to LinkedIn targeting audience data, now it is available to all Bing advertisers. According to Bing, using data […]

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New Update To YouTube Attribution

YouTube now includes ‘engagement’ for YouTube action ads at 10 seconds, not 30 seconds. In the latest update, YouTube revealed that it will be changing the attribution criteria for TrueView for action video ads. These ads are best suited for performance advertisers and feature call-to-action banners in the lower section of video ads. There are two key attribution points that will be changing. Firstly, YouTube will now factor in ‘Engagement’ […]

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Google Trial Ads in ‘Discover’ Section Of Mobile App

Google has started displaying some ads in Google Discover – a section of content that is recommended by the search engine when the user launches the app. This update has not been officially released by Google themselves, indicating that it is still in some sort of A/B testing. So far, feedback on this update has been somewhat negative, however, the real measure Google will go by is whether or not […]

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Bing Ads Now Includes Conversions Based On Time Of Ad Click

The latest update to Bing Ads means the search engine will now count conversions based on the time the user clicks the ad. This addition to conversion tracking will count conversions based on the time of the ad click. Bing revealed that this change is being implemented as a result of feedback from advertisers. It is designed to help advertisers better align their ads to the time of the click, […]

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Google Ads Launch Predefined Landing Page Reports

Last week, Google announced that two predefined reports would be launching in the Report Editor. Google Ads revealed that they are adding two new predefined landing page reports to the Report Editor. The first report is the Landing Pages Report, and the second is an Expanded Landing Pages Report. These two reports have always been available in the landing pages section of Google Ads. However, by now being fully accessible […]

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Google Launch New Version Of Shopping Insights

This new update means advertisers are now able to view and analyse more comparative brand data with the latest update. Google has released an updated version of its Shopping Insights tool in order to help advertisers view and understand data regarding popular brands and products. The new Shopping Insights tool means advertisers are able to track which brands and products are trending and how the results vary by location. Specifically, […]

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