Mabo Named In The Top 8 UK Google Premier Partners At Growing Business Online

Some very exciting news coming out of Mabo today. We have been named as a finalist at the EMEA (Europe, Middles East and Asia) Google Premier Partner Awards for “Growing Business Online”. This award recognises the agencies that have really went above and beyond in helping Google Ads advertisers see fantastic results over the last 12 months. There are only 8 UK finalists (25 in total) in this category. This […]

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We Are Mabo – 16/08/19

Another week is done and dusted; find out what we’ve been up to in this weeks #WeAreMabo A group of Team Mabo started their week off right with a Monday night game of F.R.I.E.N.D.S themed bingo! 5 rounds of bingo and we came away with 2 prizes, not bad going. Now what to do with our F.R.I.E.N.D.S poster and lilo… Monday and Tuesday were busy days for Richard and Matty, […]

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PPC Apprentice to Senior PPC Account Manager – Glen’s Story

We pride ourselves on having a passionate, approachable and responsible team, who share one goal of helping Mabo become the BEST and biggest PPC agency in the UK.   Glen started out as a Junior PPC Account Manager in 2015 and has now progressed to a valued Senior PPC Account Manager. As we’re recruiting for another apprentice, we interviewed Glen to find out what life was like joining Mabo as […]

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Shopping Campaigns Now Included In Google Ads Optimisation Score

Google Ads optimisation score now includes shopping campaigns in addition to search campaigns. The advertising platform will not only provide a combined score at the account level, but each campaign type will also be assigned its own individual score. You can find your optimisation score within the “Recommendations Tab” in the Google Ads interface where Google will also be displaying recommendations relative to each score. Your score can range between […]

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Google Targeting Accounts That Aren’t Using Automated Bidding

Over the past few weeks, Google Ads have been contacting the owners of accounts that haven’t switched to and started using Google’s automated bidding strategies. It’s worth noting, that even if your Google Ads account is managed externally by an agency, Google will directly contact the owner of the account, potentially worrying clients. In the email, Google refers to the agency as ‘they’ and includes the statement “they have denied […]

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We Are Mabo – 09/08/19

It’s been a very busy week here at Mabo, we have had lots going on! Find out whats, what in this weeks #WeAreMabo Mabo birthdays are back in full swing this week! We’ve had 3 birthdays to celebrate (well, technically 2 as we celebrated one a month early…but more cake, so never mind!) Happy Birthday Glen, Katherine and happy early birthday Michael. We’ve had some very exciting award news this week, […]

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New Account Map Introduced To Google Ads

Google Ads has introduced a brand new tool designed to help advertisers managing multiple accounts in their Google Ads manager account. This new tool displays a map of all the accounts and sub-accounts within your manager account, making it extremely easy to view connections and navigate between different accounts. These ‘account maps’ also display the performance of each account by displaying metrics such as clicks, impressions, cost, and conversions.

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Google Extend Same-Meaning Close Variants

In Google’s latest update, they announced that they would be relaxing the rules on close variants. Now, the search engine has extended same-meaning close variants to both phrase match and broad match modifier. Google has also decided to alter its keyword selection preferences in order to prevent particular keywords from competing against each other. As a result of the recent evolution of machine learning, our search engines are now able […]

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We Are Mabo – 02/08/19

Another week and another month has come to a close. Find out below what team Mabo have been up to this week! #WeAreMabo On Sunday Mabo were invited to MFC Foundations new strategy launch. We work closely with the foundation, so it’s great to see what their plans are for the future and how we can get involved to be a part of such a local worthy cause. It was […]

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