We Are Mabo – 12/04/19

Your Friday #WeAreMabo weekly round up is here – Lots going on as usual, so… Another staff birthday in the office, this week for Sam, hope you enjoyed your day and celebrate this weekend! Just like last week the office is slowly taking shape, we have new furniture and flooring in our quiet room – soon to be ready for our account managers to take some timeout if needed. As […]

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Google Assistant Results Now Include Ads

This week Google revealed that Google Assistant results will now have Search Ads included within them. After testing the idea earlier this year, Google has decided to make ads within Assistant results a permanent feature. The search engine explains that “When relevant, these results may include the existing ads that you’d see on Search today.” As if that update wasn’t enough, Google announced that they have updated how search results […]

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Bing Ads New Ad Extension: What It Is And How To Implement It

Bing Ads has launched a brand new ad extension, named Action Extensions. This new feature has been designed to allow advertisers to make use of CTA buttons within text ads. Last year, Bing began testing these Action Extensions and results indicated that advertisers benefited from around a 20% increase in click through rate. From this success Bing has made the decision to make this feature available globally. These Action Extensions […]

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Pass The Parcel, Zebra Crossings & Human Hearts For Sale

Welcome to the latest search term query report, where we find the latest and most random search terms people have been searching on Google. It is of course a new month, so March 2019, let’s see what you’ve got for us! ———— (Account industry – Sport & recreation) We start with a simple question that I feel the user should already know the answer to; if you can use Google, […]

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We Are Mabo – 05/04/19

Another Friday means another #WeAreMabo weekly round up to keep you up to date with all things Mabo. So this week… The week once again started off with balloons and cake to help celebrate our wonderful PPC Account Manager Jennys birthday – we hope you had a lovely day!   Another week another delivery – This time lots and lots of plants! The Mabo office vision is slowly, but surely […]

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Cross-Device Conversion Data Will Now Be Included In Google Ads Attribution Reports

Towards the end of last week, Google announced that attribution reports would now include cross-device conversion data. The search engine has made this decision in order to improve consistency of reporting for advertisers. Now the attribution reports will include metrics such as Conversions Value, Conversions Total and Last Click Conversions. At the moment, cross-device conversion activity can only be viewed in the Devices, Device Paths and Assisting Devices attribution reports. […]

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Bing Ads Increase Availability of Custom Audiences

Almost two years ago, Bing Ads started trialling Custom Audiences. This week the search engine announced that this feature would be made generally available within all Bing Ads markets, minus some exceptions. For advertisers, Custom Audiences allow you to remarket to your existing customers. From here, you’re able to create customised messages for each customer segment, so this could include audiences such as high lifetime value customers or loyalty members […]

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Introducing the NEW Google Ads Editor – Editor 1.0

The search engine has updated Google Ads Editor giving it a brand new look and a whole host of new features. Google Ads Editor is designed to help advertisers edit and draft campaign changes. For users, Google Ads Editor provides a platform in which they can make changes to campaigns without going into the web interface. In terms of the new look, the editing panel that was located at the […]

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We Are Mabo – 29/03/19

It’s been another busy week here at Mabo HQ and Friday has flown around again. Take a look at what we’ve been up to this week… We received a lovely delivery from fantastic clients Hampton and Astely! Thank you so much for our candles, we love them. There was another exciting delivery this week in the shape of our new brochure stand! We’ll be taking this for it’s first spin […]

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