Google’s New Keyword Planner Tool

  The new keyword planner tool has been introduced by Google to improve advertisers Google AdWords experience. Recently, Google introduced the new, redesigned keyword planner tool implemented into the new Google AdWords experience. Now, the keyword planner has been entirely redesigned and is now available in the new AdWords Experience. The update has been simplified and improved with the addition of new features to help advertisers get the most out […]

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All you need to know about new Adhesion Ads

  Ever since display advertising became mainstream in pay-per-click advertising there have been a range of different advertising units introduced, the latest is known as the adhesion advert. Adhesion adverts are the latest ad unit to be introduced to pay-per-click. The adhesion adverts are ads located towards the bottom of a web browser. They are ‘sticky’ ads, meaning the advert is visible and anchored at the bottom of the screen, […]

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First Middlesbrough, Now Europe. Mabo And The European Search Awards

We won a regional award this year. But that wasn’t quite enough for us. We then went and won a national award at this year’s Biddable Media Awards. Still, that just didn’t seem enough for us. It just seemed to wet the appetite a bit more. Then we thought what’s next? Well for Mabo, it is the European Search Awards. We have been shortlisted for Best Small PPC Agency at […]

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Conor McGregor’s Teeth, Carrots For Prezzies & Gifts For The Dead

March has been a belter of a month here at Mabo; we’ve been to award ceremonies and added to our trophy cabinet, we’ve been at more exhibitions and, as usual, we’ve come across some epic search terms in our client’s Search Term Query Report. So grab yourself an Easter Egg, and have a read of some of our favourites from March. We start this month’s STQR blog with a slightly […]

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Mabo Are Winners At The UK Biddable Media Awards

Earlier this month myself and two colleagues from the Mabo Business Development Team packed up our Sunday best and headed down to London for the annual UK Biddable Media Awards. The train journey was full of excitement and nerves as we had been shortlisted for the ‘Sales Team Of The Year’ award due to the amazing growth we have seen as a company over the last year and the hard […]

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AdWords Quality Score To Be Affected By Mobile Site Speed

Recently Google has announced that mobile site speed will be a determining factor in awarding quality score to AdWords advertisers. This algorithm change is due to be launched in July 2018. Quality score is a huge factor in determining ad rank. Now Google is looking to add an extra element to ranking your quality score out of ten, mobile site speed. Whilst Google’s Quality Score has always taken site speed […]

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Mabo Weekly PPC Digest 23rd March 2018

Mabo’s Weekly Report on all things new in PPC     Google AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week – March 22nd   Google will start advertising AdWords accounts next week if they have not spent any money in the past 15 months….. To read more on this AdWords news, click here     Google AdWords Adds Version History On Ads, Including Their Performance – March 23rd […]

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Prolific North Live 2018. A Great Two Days In Manchester For Mabo.

In February 2018, EventCity in Manchester hosted the annual Prolific North Live Expo where I was lucky enough to be given the opportunity to attend with my colleagues at Team Mabo – and what a few days it was! It was great chatting to such a diverse bunch of businesses about their current Paid Search advertising and it was fantastic to share our knowledge of the world of PPC; we […]

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Mabo Weekly PPC Digest 16th March 2018

Mabo’s Weekly Report on all things new in PPC     Google AdWords Bans Ads for Cryptocurrency – March 16th  Google plans to ban all AdWords ads for anything related to cryptocurrencies starting in June 2018. This includes exchanges, ICOs, and even pages offering information about trading… To read about this ban, click here     Notes are coming to AdWords, plus Recommendations & an Account Performance Score – March […]

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