Mabo Weekly PPC Digest 16th March 2018

Mabo’s Weekly Report on all things new in PPC     Google AdWords Bans Ads for Cryptocurrency – March 16th  Google plans to ban all AdWords ads for anything related to cryptocurrencies starting in June 2018. This includes exchanges, ICOs, and even pages offering information about trading… To read about this ban, click here     Notes are coming to AdWords, plus Recommendations & an Account Performance Score – March […]

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Vegas Survival Kits, Abusive Teddy Bears & Shower Discos – The Latest Mabo Search Term Query Report Blog

The latest instalment of our “funny things found in search query reports” blog. See what random things people have searched for on Google in February 2018. Remember that 51% of searches on Google are unique, so we always enjoy checking the search term query reports as there’s always some gold awaiting us, so enjoy our most recent findings! Don’t you just hate it when you’re bored in the shower and […]

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Mabo Weekly PPC Digest 26th February 2018

Mabo ‘s Weekly Report on all things new in PPC   Nonprofits with Google Ad Grants: Your Accounts Might Get Suspended – Feb 26th On December 14, many Google AdWords Grant Advertisers received an email from the Google Ad Grants team notifying them that the $2 maximum CPC limitation has been lifted… To read on this, click here   AdWords Keyword Planner update appears to be rolling out in the […]

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Our Sales Team Are Off To London – Biddable Media Awards

On February the 9th 2018, we received news that our fantastic sales team have been shortlisted for “Sales team of the year” at this year’s Biddable Media Awards. These awards are to be held in London on the 15th March. This awards shortlisting is something very different to what we usually get recognition for. Generally, awards ceremonies focus on the business as a whole, or generally to do with our […]

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Mabo Weekly PPC Digest 16th February 2018

Mabo’s Weekly Report on all things new in PPC In this week of paid search not much has surfaced. Regardless of this, we hope you enjoy this week’s PPC digest. Bitcoin thieves use Google AdWords to target victims – Feb 15th Researchers have uncovered a Bitcoin-stealing cybercriminal gang that has stolen millions of dollars by exploiting Google AdWords. To read on this interesting use of AdWords, click here   Spotted: Links […]

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Are You A Google Shopping Sheep?

Google AdWords is 17 years old. That means some of our apprentices at Mabo are the same age as the advertising platform we use day in, day out. Crazy! In that 17 years, Google have made a fair few changes to both the interface and the actual product itself – for a start you now have to pay to use it. Now what I’m about to say is by no […]

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Mabo Have Been Shortlisted For Two Awards At The North East Business Awards

More breaking and exciting news coming out of Mabo. We have been shortlisted for two awards at this year’s North East Business Awards. Anyone who follows our social media pages will be more than aware that we are being shortlisted for quite a few awards at the moment. Something that as a company, we are very proud of. The latest awards body to have recognised our hard work is the […]

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Mabo Weekly PPC Digest 9th February 2018

Mabo’s Weekly Report on all things new in PPC. Google AdWords Using Maximize Conversion Bidding May See Unusual Higher Cost Per Clicks – Feb 9th Google’s community manager, Michelle, in the AdWords forum said there may be “some edge cases” where switching your bidding strategy from any of the available options to maximize conversions bidding may result in high swings and spikes in your CPC, cost per click, prices. To […]

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Mabo Weekly PPC Digest 2nd February 2018

Mabo’s Weekly Report on all things new in PPC Google AdWords Adds Insight Cards For Impression Shifts & Changes – February 2nd   Google quietly announced on Google+ and Twitter that they have added two new insights cards to the AdWords overview page that shares when your ad impressions shift significantly from one device to another, and when your ad impressions change notably from above or below the search results. […]

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