Mabo Weekly PPC Digest 9th February 2018

Mabo’s Weekly Report on all things new in PPC. Google AdWords Using Maximize Conversion Bidding May See Unusual Higher Cost Per Clicks – Feb 9th Google’s community manager, Michelle, in the AdWords forum said there may be “some edge cases” where switching your bidding strategy from any of the available options to maximize conversions bidding may result in high swings and spikes in your CPC, cost per click, prices. To […]

Continue Reading


Mabo Weekly PPC Digest 2nd February 2018

Mabo’s Weekly Report on all things new in PPC Google AdWords Adds Insight Cards For Impression Shifts & Changes – February 2nd   Google quietly announced on Google+ and Twitter that they have added two new insights cards to the AdWords overview page that shares when your ad impressions shift significantly from one device to another, and when your ad impressions change notably from above or below the search results. […]

Continue Reading


History is made at Mabo. Our first award win!

We have won our first award as an agency. Mabo have been named as “Digital Business Of The Year” at the North East regional FSB Awards. Yes. We are officially an “Award Winning Agency”. How good does that sound by the way? For those who follow us on social media, you will know that we have started to get more recognition from our peers in the form of award nominations. […]

Continue Reading


The End of the World, Stag Dos & Sexual Oils – The First Mabo Search Term Query Report Blog!

We strive to be best and biggest PPC management agency in the UK, and to be fair, we’re doing a pretty good job – we’re now an award-winning agency – and we’re confident that there’s plenty more awards to come. However, we thought we’d use this opportunity to take a break from the seriousness of PPC account management and fill you in on some of the funnier things that we […]

Continue Reading


Our Latest Visit To Google. H1 Agency Product Kickoff and Fair

  H1 Agency Product Kickoff and Fair This week Google hosted its’ bi-annual EMEA product kick-off event. All the new Adwords & Analytics features planned for the next 6 months are showcased to Google’s Premier Partner agencies, and Mabo sent two of the guys down to see what all the fuss is about.                                    […]

Continue Reading


Mabo Weekly PPC Digest 19th January 2018

Mabo’s Weekly Report on all things new in PPC   Google adds keyword functionality to the AdWords app – Jan 18th We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.  To read on this change to the AdWords app, click […]

Continue Reading


The Art Of Writing A Good Text Ad For Google AdWords

    Ad Texts in Google AdWords are really simple to create, but it’s how they’re written that makes them so effective. Grab yourself a cuppa, relax, and read our guide on how to write a good text ad for Google AdWords. Your ad texts are one of the only things that potential customers get to see. Because of this, you want to make sure they make an impact! You […]

Continue Reading


Mabo Weekly PPC Digest 12th January 2018

Mabo’s Weekly Report on all things new in PPC Google criticised for PPC ads targeting addicts – Jan 7th Google has come under fire from the UK government for a practice which sees it make £200 every time someone clicks on an advert offering treatment for addictive diseases. To read more about this news, click here   How the latest Google Analytics updates will benefit marketers – Jan 9th Google […]

Continue Reading


Remarketing Lists For Search Ads – What Are RLSA’s & Why Do I Need To Know?

What are Remarketing Lists For Search Ads (RLSA’s)? RLSA stands for Remarketing Lists for Search Ads and allows you to target people who have visited your website previously. You are able to tailor your advertising to this group of people when they search again on Google. How do they work? If you’re an Ecommerce business, users may visit your site without buying anything, or maybe added items to their basket […]

Continue Reading