The pitfalls of PPC automation

  Is automating your PPC management really getting you the best results? Or is there a better way?   Automation is no longer the far-off hypothesis of science-fiction writers, it is very much part of our everyday lives. All of a sudden self-driving cars and robot surgeons are discussed in terms of ‘when’ not ‘if’. In manufacturing and industrial sectors, workers may view automation as the dark cloud of impending […]

Continue Reading


4 simple steps for excellent client retention

  Sick of losing PPC clients? Are multiple ‘unlinks’ undermining your efforts as a top PPC Agency/Manager? Cure your client retention woes with these 4 simple steps!    1. Become The Client  Not literally, you still need to be you, but think about it – you are trying to improve client retention and with a client’s AdWords account it’s not your products/services you are selling, but an element of believing […]

Continue Reading