Bing Ads Editor Introduces New Features For Mac And Windows Users

  The latest update for Bing Ads Editor for Mac and Windows introduces new time-saving features for advertisers. Bing Ads have introduced label management within Editor for Mac. This allows search marketers to organise and structure their accounts in a way that is tailored and meaningful to them, so they can filter and identify results, ultimately making changes faster. Labels can be created in the shared library section and applied […]

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Google AdWords Sets Parallel Tracking Deadline

  Parallel tracking will be required for all Google AdWords accounts using click measurement systems starting 30th October 2018. Improving landing-page load times has been central to Google’s efforts for some time now, particularly parallel tracking. Parallel tracking exists to speed up the load times of landing-pages by separating tracking parameters from the landing page URL. With parallel tracking, the user can go straight to the landing page whilst the […]

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Google Introduce Faster AdWords Experiences

  Consumers have extremely high expectations for faster and better online experiences. Consumers high expectations mean it is now more important than ever for advertisers to match and exceed such standards. To help, Google has built new innovations to help AdWords advertisers design the best web experiences Specifically, Google has made improvements to the speed of click measurement. Research indicates that a one-second delay in mobile page load can reduce […]

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What A Moment! – We Are Proud To Be Named As The Best Small PPC Agency In Europe

    Remember the date, the 16th May 2018. We were named as the best small PPC agency in Europe at the European Search Awards. This award means that we are ranked, by the peers in our industry as the best specialist PPC management agency of up to 25 staff in Europe. Let’s have a look at what this means in numbers: To be named as the best, in a […]

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From Linford To Roy – The Journey

    Linford Robinson has been a valued member of the Business Development Team at Mabo for nearly a year now. One of the key aspects of Linford’s job is to speak over the phone, which, as a renowned speed talker, can sometimes create communication barriers. Tired and upset about being mistaken for Linda, Liam, Luke, London, Lincoln, Lindon and having to correct innocent individuals, Linford decided enough was enough. […]

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Google Reveal New Ad Updates For Apps

  At the Google I/O developer conference last week, Google announced new updates available in AdWords for app developers buying and selling ads. In the new beta, advertisers are now able to display more content within app promotion ads in Google Play. For example, a shopping app will now be able to connect their product catalog feeds to AdWords to show a carousel of product images and descriptions within the […]

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Google Launch AI-Driven AdWords

  Artificial Intelligence (AI) is a common buzz-word used in today’s tech scene and it’s no surprise that Google has capitalised on this emerging trend. Google has introduced several updates that integrate the new phenomena of AI into their AdWords process. The first AI update involves Responsive Search Ads automating testing. Instead of writing entire ads providing two lines of title text and one line of description, advertisers can now […]

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Google Deactivating AdWords Accounts With No Recent Spend

Google will deactivate any AdWords Accounts with no recent ad spend over the past 15 months. Google has introduced this automatic update it in attempt to “speed up” the AdWords process for active users. Doing so will immediately cancel any inactive account without ad spend in the last 15 months. Users will receive an email once their account has been deactivated and be notified via an in-account notification. However, should […]

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Bing Ads Introduce New Features for Importing Google AdWords Campaigns

  Bing has launched a new set of features for advertisers who want to import their Google AdWords campaigns to Bing Ads. The search engine announced that they have improved the import feature from Google AdWords to Bing Ads, meaning you can now import more from Google to Bing. Ultimately, the update allows you to transfer more in quantity and more in data, resulting in greater flexibility between accounts. Specifically, […]

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