Pass The Parcel, Zebra Crossings & Human Hearts For Sale

Welcome to the latest search term query report, where we find the latest and most random search terms people have been searching on Google. It is of course a new month, so March 2019, let’s see what you’ve got for us! ———— (Account industry – Sport & recreation) We start with a simple question that I feel the user should already know the answer to; if you can use Google, […]

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We Are Mabo – 05/04/19

Another Friday means another #WeAreMabo weekly round up to keep you up to date with all things Mabo. So this week… The week once again started off with balloons and cake to help celebrate our wonderful PPC Account Manager Jennys birthday – we hope you had a lovely day!   Another week another delivery – This time lots and lots of plants! The Mabo office vision is slowly, but surely […]

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Cross-Device Conversion Data Will Now Be Included In Google Ads Attribution Reports

Towards the end of last week, Google announced that attribution reports would now include cross-device conversion data. The search engine has made this decision in order to improve consistency of reporting for advertisers. Now the attribution reports will include metrics such as Conversions Value, Conversions Total and Last Click Conversions. At the moment, cross-device conversion activity can only be viewed in the Devices, Device Paths and Assisting Devices attribution reports. […]

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Bing Ads Increase Availability of Custom Audiences

Almost two years ago, Bing Ads started trialling Custom Audiences. This week the search engine announced that this feature would be made generally available within all Bing Ads markets, minus some exceptions. For advertisers, Custom Audiences allow you to remarket to your existing customers. From here, you’re able to create customised messages for each customer segment, so this could include audiences such as high lifetime value customers or loyalty members […]

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Introducing the NEW Google Ads Editor – Editor 1.0

The search engine has updated Google Ads Editor giving it a brand new look and a whole host of new features. Google Ads Editor is designed to help advertisers edit and draft campaign changes. For users, Google Ads Editor provides a platform in which they can make changes to campaigns without going into the web interface. In terms of the new look, the editing panel that was located at the […]

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We Are Mabo – 29/03/19

It’s been another busy week here at Mabo HQ and Friday has flown around again. Take a look at what we’ve been up to this week… We received a lovely delivery from fantastic clients Hampton and Astely! Thank you so much for our candles, we love them. There was another exciting delivery this week in the shape of our new brochure stand! We’ll be taking this for it’s first spin […]

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What is PPC Bid Management?

PPC Bid Management can sometimes be an overwhelming task, even for the most experienced PPC account managers. However, don’t fret, I’m here to break it all down for you. The Google Ads platform essentially runs like an online auction. Advertisers bid on their keywords in Google Search and on their products in Google Shopping. Google then delves into its pool of potential advertisers measuring certain factors such as the quality […]

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Google Ads Now Include Holiday Rental Filters

Google first began testing holiday rental filters within Hotel Search back in 2017, and now they have decided to make this a permanent feature. In addition to offering standard hotel accommodations, users are now going to be able to browse through short-term holiday rentals on Google Hotel Search. At the moment this feature is only available on mobile but it will be coming to desktop over the next month or […]

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Google Ads Introduce New Features For Keyword Planner

This week Google revealed that several new features would be available within Keyword Planner. 1. The first update means advertisers are ow able to ad up to 10 seed keywords when you choose the “Find new keywords” option. 2. In addition, advertisers can now find Grouped Keywords within the “Grouped Ideas” menu, and you can now choose to add all or only some of the keywords in a grouped idea […]

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