Analytics

HELPING YOU TO PREPARE FOR GA4

You’ve probably heard by now of all the new updates that Google and other platforms are releasing/planning on releasing over the next year or so. The one that we’ll look at today is an update in Analytics, otherwise known as GA4. WHAT IS GA4? GA4 is the latest version of Google Analytics which unearths detailed insights about the consumer journey by using machine learning in a more up-to-date and […]

Update To Analytics In Google Manufacturer Centre

Google has introduced a number of new metrics and insights available within the Manufacturer Centre. These new metrics and insights include top search terms, top price changes, top trending products, and top MSRP gaps. For users, these new insights allow you to identify which competing products and brands show alongside yours most frequently, providing you with the data to analyse price and performance trends. Google appears to be increasing the importance […]