Automation

Seasonality Adjustments Introduced For Smart Bidding

Google Ads has introduced seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies have been introduced by Google to help advertisers improve the performance of their ads by automatically setting bids for them. Although smart bidding is said to already take seasonality into account, the search engine noticed that there were periods outside of regular patterns where the advertiser may want to reduce or increase spend. […]

Google Targeting Accounts That Aren’t Using Automated Bidding

Over the past few weeks, Google Ads have been contacting the owners of accounts that haven’t switched to and started using Google’s automated bidding strategies. It’s worth noting, that even if your Google Ads account is managed externally by an agency, Google will directly contact the owner of the account, potentially worrying clients. In the email, Google refers to the agency as ‘they’ and includes the statement “they have denied […]

Why Smart Shopping Campaigns Are Like Driverless Cars

In 2017, Google’s CEO Sundar Pichai said Google were an “AI first company”. Fast forward to May 2019 and he announced “We are moving from a company that helps you find answers to a company that helps you get things done” following this by saying “We want our products to work harder for you in the context of your job, your home and your life.“ Ultimately, technology should enhance customer […]

What Are Google Smart Campaigns?

Smart Campaigns are extremely easy to launch, automated campaigns that make use of machine learning technology. In essence, this means that you don’t have to control: Instead, Google makes those decisions for you. Since Smart Campaigns are mostly automated, the biggest benefit to using them is that they allow small business owners to reap the benefits of Google Ads, without having to have extensive knowledge and available time to manage […]

5 New Automated Features Of Google Ads

The new updates within Google Ads, formerly known as AdWords, allow advertisers to further improve results. Google has introduced new automated features that deliver improved results whilst requiring less work and maintenance. The first update, named ‘Smart Campaigns’, is designed to bring advertisers dramatically better results. They have been purposefully designed to be the default campaign type for new advertisers. They are almost entirely automated based on the […]

Mabo Visits Google’s Automation Expert’s

Earlier this month I visited Google’s shiny new offices at Kings Cross, London. The purpose of this visit – to keep Mabo ahead of the tech curve in PPC. Whilst we often preach the importance of a manual approach to AdWords account management it is foolish to shun automation. Afterall, it’s the future and if you are repeating a task multiple times it’s usually worth automating it. If you’re wondering […]

The pitfalls of PPC automation

Is automating your PPC management really getting you the best results? Or is there a better way? Automation is no longer the far-off hypothesis of science-fiction writers, it is very much part of our everyday lives. All of a sudden self-driving cars and robot surgeons are discussed in terms of ‘when’ not ‘if’. In manufacturing and industrial sectors, workers may view automation as the dark cloud of impending […]