How A PPC Management Agency Can Help SMEs

With Small Business Saturday just around the corner, Team Mabo have been thinking of ways in which we can support small businesses. From that, we thought we’d take this opportunity to do our bit and share with you some of the ways a PPC Management Agency could help a small business… 1 – ROI Driven Service Our service is centralised around return on investment (ROI) for our clients. This is […]

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The Importance Of Continuous Training

In the ever-changing world of PPC advertising, it is imperative that we stay on top of any new features and ensure that we are in-line with the industry’s best practice. Here at Mabo, we are committed to making sure that all our staff are trained and qualified to manage Google Ads & Microsoft ads accounts to get the best performance for our clients. This means that our award-winning PPC trainer, […]

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Google Ads Introduce Filters To The Overview Page

Google has announced that filters will soon be available for advertisers to use within the Overview page. This update is now available to all Google Ads advertisers and has come as a result of user feedback requesting this new feature. For those who aren’t overly familiar with the Google Ads interface, the Overview page is the very first page you visit once you’ve logged into your account. It’s been designed […]

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Google Ads Set To Remove Accelerated Ad Delivery Feature

Next month Google will be removing the option for accelerated ad delivery. From October 1st, any campaigns using accelerated delivery will automatically be switched to standard delivery. This change has been made as Google believes accelerated delivery to be an inefficient option. Advertisers usually use accelerated delivery when wanting to drive as many conversions as possible. However, despite having its benefits the search engine have later revealed that accelerated delivery […]

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Shopping Campaigns Now Included In Google Ads Optimisation Score

Google Ads optimisation score now includes shopping campaigns in addition to search campaigns. The advertising platform will not only provide a combined score at the account level, but each campaign type will also be assigned its own individual score. You can find your optimisation score within the “Recommendations Tab” in the Google Ads interface where Google will also be displaying recommendations relative to each score. Your score can range between […]

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New Account Map Introduced To Google Ads

Google Ads has introduced a brand new tool designed to help advertisers managing multiple accounts in their Google Ads manager account. This new tool displays a map of all the accounts and sub-accounts within your manager account, making it extremely easy to view connections and navigate between different accounts. These ‘account maps’ also display the performance of each account by displaying metrics such as clicks, impressions, cost, and conversions.

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How To Grow A Small Google Ads Account

You’re likely here because you’ve read the title of this piece and thought, “Hmm, I’ve got a small to medium-sized Google Ads account; some of this might be relevant to me” and so decided to check it out. I had this idea to write some simple tips down, letting existing advertisers on Google know some basic steps to expanding their account. It turns out those tips developed into the 1171 […]

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Conversations You Should Be Having With Your PPC Agency

Can you remember the last time you had a conversation with someone where there wasn’t a screen involved? You didn’t check your phone, the TV wasn’t on in the background or you didn’t have your laptop in front of you? It’s good to talk. In an age where we are consumed by machines, sometimes it’s nice to have an actual conversation – albeit you sometimes might need to use technology […]

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New Automated Ad Extension Trialled Within Google Ads

Google has started to test displaying the figure for weekly site visits in an automated ad extension. If you’re already using Google Ads, you’ll probably know that the search engine has a number of automated extensions that can be displayed in Search Ads, include features such as call extensions, seller ratings, and dynamic site links, etc. This new extension that is currently being tested is designed to highlight a site’s […]

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Google Ads Set To Remove Two Bidding Strategies

Towards the end of June, Google is set to remove the Target Search Page Location and Target Outranking Share bid strategies.  Following the introduction of the smart bidding strategy ‘Target Impression Share’ introduced last September, the search engine has decided there is no longer a need for Target Search Page Location or Target Outranking Share. For those who aren’t aware, Target Impression Share is a smart bidding strategy which has […]

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