New Plans to Monetize Google Assistant

Over the past few months Google has expressed more and more interest in monetizing Google Assistant, Google Home. Here’s some of the features that have started to emerge… Google Assistant Ads Earlier this year, Google began testing ads in Assistant results on smartphones. Then, earlier this month, Google announced that ads would be officially available in Google Assistant results. YouTube Music Audio Ads  Google also revealed that anybody with access […]

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Google Assistant Results Now Include Ads

This week Google revealed that Google Assistant results will now have Search Ads included within them. After testing the idea earlier this year, Google has decided to make ads within Assistant results a permanent feature. The search engine explains that “When relevant, these results may include the existing ads that you’d see on Search today.” As if that update wasn’t enough, Google announced that they have updated how search results […]

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Cross-Device Conversion Data Will Now Be Included In Google Ads Attribution Reports

Towards the end of last week, Google announced that attribution reports would now include cross-device conversion data. The search engine has made this decision in order to improve consistency of reporting for advertisers. Now the attribution reports will include metrics such as Conversions Value, Conversions Total and Last Click Conversions. At the moment, cross-device conversion activity can only be viewed in the Devices, Device Paths and Assisting Devices attribution reports. […]

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Introducing the NEW Google Ads Editor – Editor 1.0

The search engine has updated Google Ads Editor giving it a brand new look and a whole host of new features. Google Ads Editor is designed to help advertisers edit and draft campaign changes. For users, Google Ads Editor provides a platform in which they can make changes to campaigns without going into the web interface. In terms of the new look, the editing panel that was located at the […]

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Google Ads Now Include Holiday Rental Filters

Google first began testing holiday rental filters within Hotel Search back in 2017, and now they have decided to make this a permanent feature. In addition to offering standard hotel accommodations, users are now going to be able to browse through short-term holiday rentals on Google Hotel Search. At the moment this feature is only available on mobile but it will be coming to desktop over the next month or […]

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Google Ads Introduce New Features For Keyword Planner

This week Google revealed that several new features would be available within Keyword Planner. 1. The first update means advertisers are ow able to ad up to 10 seed keywords when you choose the “Find new keywords” option. 2. In addition, advertisers can now find Grouped Keywords within the “Grouped Ideas” menu, and you can now choose to add all or only some of the keywords in a grouped idea […]

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Google Ads Now Recommend Which Columns to Add to Reports

Google Ads announced the introduction of a new “recommended columns” feature. This has been designed to highlight the columns of data that are worth advertisers paying attention to. They will be recommended to users based on the individuals campaign and account settings, so when the advertiser makes a change, the column recommendations will be amended accordingly.  For advertisers, this means users will now have a choice when it comes to […]

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Google Ads Improve Assistance With Ad Disapprovals

Google Ads has launched a new and improved solution designed to help advertisers when their ads are removed for policy violations. The search engine has introduced a “Policy Manager” to keep users up to date with regards to ad disapprovals. The Policy Manager will give advertisers a central hub in which they are able to analyse and act upon policy restrictions of ads, keywords and ad extensions. Within this, Google […]

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Google Ads Introduce Budget Planner Forecasting Tool

Google has launched a new Budget Planner tool for Google Ads campaigns. This new feature is available under the Tools menu within the Google Ads interface. As it’s quite a new feature, not all advertisers will see it within their accounts. You are able to create a budget plan based on either clicks or conversions as a key metric. From here, there is also the option to select targets such […]

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Google Ads Set To Phase Out Average Position 

Google revealed that in September this year they will be removing one of Google Ads oldest metrics, average position. Average position was designed to indicate to advertisers how their ad typically ranks against other ads. It has now been replaced by two key metrics that were introduced in November last year. Towards the end of 2018, Google introduced, Impression % (Absolute Top) and Impression % (Top). Google acknowledge that it […]

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