01287 244 080
ppc@mabo.co.uk

Google premier partner agency
CSS Partner
Show me Mabo Media Posts About:
Your New Year PPC Survival Guide

I get it, you don’t really want to be thinking about New Year and going back to work before you’ve finished work for Christmas, but, it’s a must if you’re going to start the year as you (hopefully) end it. So let’s go; below are the the key considerations for not only surviving, but smashing your New Year PPC. Budget & Bids Unfortunately, there isn’t a ‘one size fits all’ […]

Continue Reading


Advertisers Are Now Able To Classify Calls From Location Extensions As Conversions

Any calls made as a result of Google Ads location extensions can now be classed as conversions. This update will be available to advertisers as of this week given that account-level reporting is enabled. Users will have the option to amend and alter the default setting to any length of time. Essentially this means a conversion could be from the second the call is answered by altering the default value […]

Continue Reading


How A PPC Management Agency Can Help SMEs

With Small Business Saturday just around the corner, Team Mabo have been thinking of ways in which we can relevantly support small businesses. From that, we thought we’d take this opportunity to do our bit and share with you some of the ways a PPC Management Agency could help a small business… 1 – ROI Driven Service Our service is centralised around return on investment (ROI) for our clients. This […]

Continue Reading


Google Introduce New ‘Target Impression Share’

The search engine has introduced a new Smart Bidding strategy in order to maximise reach and awareness. This new Smart Bidding strategy, ‘Target Impression Share’ has been introduced for advertisers who are looking to maximise reach from their paid search campaigns. With target impression share bidding, Google will automatically set bids to achieve the advertisers’ goal. There are three placement options for this strategy: Absolute top of the page (position […]

Continue Reading


Google Display Number Of Bookings Through Local Services Ads

The most recent test in Google Ads shows the number of bookings that have been made through local services ads. Google appears to be displaying the number of bookings that occurred via local services ads directly within Google Ads. Although this has not been revealed as a permanent feature, displaying the number of bookings could be very beneficial to advertisers. Users being able to see these results openly on Google will […]

Continue Reading


Google Ads Launch Unique Black Friday Ad Format

Google Ads has introduced a new ad format, designed specifically for promoting Black Friday and Cyber Monday deals. This new ad format allows advertisers to offer a Black Friday promotion extension that only targets specific keywords. The keywords included are: Black Friday < Product Name > Deals Black Friday < Company Name > Deals Black Friday Deals The same applies to the above when ‘Black Friday’ is replaced with ‘Cyber […]

Continue Reading


Changes To Google Seller Ratings Eligibility Requirements

Advertisers must now have 100 reviews per country to be eligible for Seller Rating. In September this year, Google began informing advertisers that Seller Ratings would soon be counted and displayed at country level by the start of October. As you are probably aware, Seller Ratings are the little stars that are shown next to ads on the Google Search Network. Advertisers can easily set these up by adding the […]

Continue Reading


What Are Google Smart Campaigns?

Smart Campaigns are extremely easy to launch, automated campaigns that make use of machine learning technology. In essence, this means that you don’t have to control: Instead, Google makes those decisions for you. Since Smart Campaigns are mostly automated, the biggest benefit to using them is that they allow small business owners to reap the benefits of Google Ads, without having to have extensive knowledge and available time to manage […]

Continue Reading


Update To Google AdSense Policy

The Google AdSense policy has been updated so now every new site must be verified in order to display ads. Any AdSense publisher who wishes to place ads on more than one site will now have to add each individual site to their account. From here, each site must go through a 2-part verification process determined by Google. The first part of the verification process will establish whether the AdSense […]

Continue Reading


Advertisers Now Able To Segment Google Ads Store Visits By ‘New vs Returning’ Visitors

Google’s latest update means advertisers are now able to segment store visits by ‘new vs returning’ visitors. Any Google Ads advertiser that is measuring store visits from people who have interacted with their ads are now able to identify the number of those visitors who are new or returning customers.   This update has been designed to help advertisers gain a better understanding of how their campaigns are encouraging new […]

Continue Reading


Biddable Media Awards Winner
The Drum Recommended
The Drum Recommended Digital Awards