Google Trial Ads In Assistant Results

Google Assistant has become increasingly popular over the last 12 months. This continues growth would capitalise on the opportunities posed by Google Assistant, and therefore it comes as no surprise that the search engine are trialling the delivery of ads in Google Assistant results. Several advertisers have argued that Google Assistant could destroy traditional search results. Google Assistant is now being used on over 1 billion devices, and we are […]

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Google Delay Parallel Tracking for Display and Video Campaigns

Later last year, Google revealed that parallel tracking would become available to Display and Video campaigns in March this year. The search engine have now announced that this expansion will be delayed by two months, and the features will not be available until May. Google explain that this will give advertisers a little more time to adjust before parallel tracking becomes compulsory for all display and video campaigns at the […]

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Google Go Global With Maximise Conversions Bidding For TrueView Action Ads

Google revealed that they will be making maximise conversions bidding available to all advertisers who make use of TrueView for Action campaigns. TrueView for Action campaigns were initially designed to drive both conversions and leads by giving advertisers the opportunity to include headline call to actions and text overlays to video ads on YouTube. The maximise conversions strategy is actually a smart bidding strategy, that was introduced to help advertisers […]

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Google Ads Set To Manage Campaigns Unless Users Opt Out

Over the course of the following week Google representatives will start to make changes within advertisers accounts if users do not opt out. In a recent statement, the search engine revealed that they will “focus on your campaigns, so you can focus on your business.”.  It’s vitally important that users are aware of this update, as Google will almost definitely be making changes to their campaigns. During the past 6-12 […]

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What Is Attribution & Why Is It Important

What Is Attribution? So what is Google Attribution I hear you ask yourself, well to put it basically, it is your marketings very own MVP, the Cristiano Ronaldo and Lionel Messi of the marketing world. We live in a world where sales and enquiries through your website will come from multiple touch points. Attributing all your sales through the last click is now dead, that is why understanding what attribution […]

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Analysing & Acting On Your Q4 PPC Performance

I remember having a conversation with a client about how they were going to Christmas card fairs in January. Apparently, this happens every year. This got me thinking; it’s never too early to think about next Black Friday / Christmas / Boxing Day Sale / insert busy time of year here… But, in order to do that, we must first analyse the data from the last quarter of 2018, ensuring […]

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New Google Ads TV Initiatives

Last year, Google increased their efforts into TV screens advertising, which resulted in an 80% increase in impressions. To further this success, Google has introduced several new initiatives for the coming year. The first update includes new TV partnerships that allow advertisers to serve ads on leading broadcasting channels. Google explains, “As we look forward to 2019, we’ll continue to innovate with our TV partners and the industry for the future of […]

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Update To Analytics In Google Manufacturer Centre

Google has introduced a number of new metrics and insights available within the Manufacturer Centre. These new metrics and insights include top search terms, top price changes, top trending products, and top MSRP gaps. For users, these new insights allow you to identify which competing products and brands show alongside yours most frequently, providing you with the data to analyse price and performance trends. Google appears to be increasing the importance […]

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3 New Features For Google Ads Display Campaigns

Earlier this week Google revealed three new features designed to help Google Ads advertisers reach new customers. The first update includes fine-tuned audience expansion. Here, advertisers can use this targeting expansion option to maximise audience reach in order to “drive more conversions a the same average cost-per-acquisition”. In addition to this, Google announced the introduction of dynamic prospecting with product feeds. Instead of displaying product ads based on what visitors […]

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Google Launch New Conversion-Based Bidding Option

The search engine has introduced a new conversion-based bidding option for display campaigns named ‘Pay for conversions’. This means advertisers will only be charged when users actually convert from the ads, as opposed to being charged based on clicks or impressions. Pay for conversions makes use of the same bidding algorithm as click-based payment, meaning you’ll never pay more than your target cost per action. For advertisers, the goal here […]

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