New Automated Ad Extension Trialled Within Google Ads

Google has started to test displaying the figure for weekly site visits in an automated ad extension. If you’re already using Google Ads, you’ll probably know that the search engine has a number of automated extensions that can be displayed in Search Ads, include features such as call extensions, seller ratings, and dynamic site links, etc. This new extension that is currently being tested is designed to highlight a site’s […]

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Google Ads Set To Remove Two Bidding Strategies

Towards the end of June, Google is set to remove the Target Search Page Location and Target Outranking Share bid strategies.  Following the introduction of the smart bidding strategy ‘Target Impression Share’ introduced last September, the search engine has decided there is no longer a need for Target Search Page Location or Target Outranking Share. For those who aren’t aware, Target Impression Share is a smart bidding strategy which has […]

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Your Google Marketing Live 2019 Recap

Google Marketing Live 2019 – the annual event in which Google announce their latest ads innovations, new features and latest updates. If you didn’t get the chance to watch it live – don’t worry we’ve got you covered! Here’s an overview of the main announcements from the day: Google Ads Mobile App Updates Google has improved the capabilities within the Google Ads app. Users are now able to create and […]

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New Performance Planner Launched For Google Ads

Google Ads has launched a new performance planner tool. The tool has been designed to “identify the best spend amounts for your campaigns to drive incremental conversions” and give advertisers the ability to create plans for their advertising spend. Within the tool, advertisers can explore their forecast by adjusting campaign settings, create a plan to view forecasts and then quickly implement changes prescribed by that plan. For advertisers, this new […]

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Google Ads Automated Recommendations Expanding

The latest update from Google means that advertisers may start seeing recommendations outside of the Recommendations page within the Google Ads User Interface. Just to recap, ‘Recommendations’ is the new and improved version of what once was the Opportunities Tab. Before this update, the automated recommendations provided by Google were only available within this designated area of the UI, now, it’s believed that these recommendations will be visible when users […]

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New Plans to Monetize Google Assistant

Over the past few months Google has expressed more and more interest in monetizing Google Assistant, Google Home. Here’s some of the features that have started to emerge… Google Assistant Ads Earlier this year, Google began testing ads in Assistant results on smartphones. Then, earlier this month, Google announced that ads would be officially available in Google Assistant results. YouTube Music Audio Ads  Google also revealed that anybody with access […]

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Google Assistant Results Now Include Ads

This week Google revealed that Google Assistant results will now have Search Ads included within them. After testing the idea earlier this year, Google has decided to make ads within Assistant results a permanent feature. The search engine explains that “When relevant, these results may include the existing ads that you’d see on Search today.” As if that update wasn’t enough, Google announced that they have updated how search results […]

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Cross-Device Conversion Data Will Now Be Included In Google Ads Attribution Reports

Towards the end of last week, Google announced that attribution reports would now include cross-device conversion data. The search engine has made this decision in order to improve consistency of reporting for advertisers. Now the attribution reports will include metrics such as Conversions Value, Conversions Total and Last Click Conversions. At the moment, cross-device conversion activity can only be viewed in the Devices, Device Paths and Assisting Devices attribution reports. […]

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Introducing the NEW Google Ads Editor – Editor 1.0

The search engine has updated Google Ads Editor giving it a brand new look and a whole host of new features. Google Ads Editor is designed to help advertisers edit and draft campaign changes. For users, Google Ads Editor provides a platform in which they can make changes to campaigns without going into the web interface. In terms of the new look, the editing panel that was located at the […]

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Google Ads Now Include Holiday Rental Filters

Google first began testing holiday rental filters within Hotel Search back in 2017, and now they have decided to make this a permanent feature. In addition to offering standard hotel accommodations, users are now going to be able to browse through short-term holiday rentals on Google Hotel Search. At the moment this feature is only available on mobile but it will be coming to desktop over the next month or […]

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