Google Introduce Ad Strength Indicator For Responsive Search Ads

Due to the lack of reporting available in Google Ads, the search engine has introduced ‘ad strength’ rating, that is now visible for advertisers creating responsive search ads. This Monday, Google revealed their latest updates to help advertisers effectively manage responsive search ads. The updates include the introduction of an ‘Ad Strength Indicator’, designed to measure the relevance, diversity and quantity of the ad copy in responsive search ads. This […]

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Google Signals Now Available In Google Ads

Following the latest update to Google Ads, there is a new feature named Google Signals. Google Signals allow advertisers monitor and track users across devices – given that they are signed into their Google account. This is extremely advantageous for Google Ads advertisers as it helps identify how customers are connecting and understand consumer movement between devices, browsers and apps. In addition Google Signals also provide you with more thorough […]

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Optimisation Score Now Available In Google Ads

Advertisers are now able to view an Optimisation Score in Google Ads. Google Ads advertisers are now able to maximise account potential by being able to view their Optimisation Score. This new score is ranked between 0-100, with 100% indicating that your account is performing at maximum potential. Your Optimisation Score takes into account the following features: Ads and Ad Extensions Keywords and Targeting Bids and Budgets Google has explained […]

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Google Introduce Third Headline And Increase Description Character Allowance

Google’s latest update means advertisers can now add a third headline to any text ads. Google are now letting advertisers add one additional headline and description to their text ads. This means all text ads can now have up to a maximum of thee headlines and two descriptions. In addition to this, Google has also increased the character number of a description to 90. For advertisers, this means both text […]

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Chart Time Comparison Data Now Available In Google Ads

Google has announced that advertisers can now compare data across several factors. Google revealed this week that advertisers can now compare data across multiple factors within Google Ads Report Editor. This means results and data can be compared against date ranges and displayed in a chart and graph. For advertisers, this means they can visually analyse performance and compare results between certain date ranges. Do you feel you miss the […]

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Top 5 Tips For Having Your AdWords Advertising Ready For The New Year

Ok I get it…it’s not even December yet. We’re all thinking about Christmas and how best to make an impact in our respective industries, but New Year is looming and failing to plan is planning to fail, or something along those lines. Once Christmas is done and we’re all a little fatter, lighter in the pocket and smell a bit too much of ‘Lynx Africa’ for our own liking, it’ll […]

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Get Your AdWords Advertising Ready For The Christmas Period

The busiest time of the year for most online retailers is nearly upon us, Christmas. For a lot of businesses this twelve week period eclipses the previous nine months of the year. More and more UK consumers are choosing to do their Christmas shopping early. Also and more importantly, they are choosing to go online rather than go to the high street. In fact the British retail consortium reported that […]

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What is mobile traffic really made of?

First of all… we did it! We successfully completed Google’s mobile vanguard program 🙂 To keep it short and sweet the intention of the program was to push mobile, to pioneer the drive forward and as the title suggests, become a vanguard. Obviously, as results driven PPC specialists, we have to see good performance and return from that push. With it’s entire emphasis on mobile performance, we thought it would […]

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