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Mabo – Awarded Bing Select Partner Status

Mabo has officially been named a Bing Select Partner. In order to achieve Bing Select Partner status, we have had to meet and adhere to certain criteria. This ranges from being an existing Bing customer for a minimum of six months to maintaining a minimum total Bing Network spend. As a leading PPC Management Agency, it’s very important that we have the title of Bing Select Partner. At its core, […]

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Bing Ads Now Support Longer Text Ads

In the latest Bing Ads Update, advertisers can now include a 3rd headline and 2nd description in text ads. Bing Ads ads now support a third headline and second description, meaning advertisers can now import their longer ads from Google Ads or create new ones in Bing Ads. Within this format, the ad copy appears in the order that you write the headlines and descriptions. The headlines can be up […]

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New Bing Ads Competition Tab

Bing Ads has introduced a new Competition Tab that now offers insights recommendations. Bing Ads has introduced a new Competition Tab within the web interface. This update offers several new ways for advertisers to view their audience insights as well as offering machine learning-powered recommendations. There are two main features within this update: Recommendations and Audience Insights. 1 – Recommendations Within the Recommendations section of Bing Ads, the interface now […]

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Bing Ads Launch Performance Targets

Advertisers can now monitor how campaigns are performing against performance targets in the Bing Ads Interface. Bing Ads has introduced a new AI-powered tool designed to let advertisers set and track performance targets on campaign groupings in a new dashboard. Performance Targets allow advertisers to… Understand how each of your campaigns are contributing to performance targets. See an overview of performance targets history and period-over-period trends. Evaluate whether you are […]

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Bing Ads Introduce ‘Recurring IOs’

Bing Ads has introduced Recurring Insertion Orders in order to streamline the IO process. The latest update to Bing Ads will help ensure campaigns keep running for advertisers making use of insertion order billing. The new Bing Ads recurring insertion orders update means advertisers are able to create a series of insertion orders that automatically renew based on the set frequency. To set up a recurring insertion order, follow the steps […]

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Bing Ads Introduce ‘Flyers’

The latest update to Bing Ads has seen the introduction of a ‘Flyers’ pilot. ‘Flyers’ also known as Flyer Extensions, are a new feature available to Bing advertisers within the Bing Ads interface. They are designed to help advertisers display their best deals/ products to users and take shape in three different ways: 1 – Flyer Extensions Flyer Extensions are displayed next to your Text Ads and are designed to […]

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Bing Ads Now Includes Conversions Based On Time Of Ad Click

The latest update to Bing Ads means the search engine will now count conversions based on the time the user clicks the ad. This addition to conversion tracking will count conversions based on the time of the ad click. Bing revealed that this change is being implemented as a result of feedback from advertisers. It is designed to help advertisers better align their ads to the time of the click, […]

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Bing Ads Editor Supports In-Market Audiences

The latest update to Bing Ads means advertisers are now able to manage in-market audiences from Bing Ads Editor. In-market audiences are a targeting capability that makes use of artificial intelligence to create audiences based on people who have expressed interest in certain product categories. This audience is ideal for advertisers looking to target customers who are more inclined to purchase their product. Advertisers can also make use of in-market […]

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Bing Ads Allows Language Targeting At Campaign Level

The latest update within Bing Ads means advertisers can now target multiple languages at campaign level. Before the update, Bing Ads only allowed for language targeting at ad group level; meaning settings had to be transferred through to different ad groups. This also created issues when advertisers were wanting to import campaigns from Google Ads to Bing Ads, as the settings were not in alignment between the two search engine […]

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Bing Ads Launch New Machine Learning-Powered Insights

New updates to Bing Ads include a Competition Tab, Performance Insights and Location Recommendations. Competition Tab This reporting tab displays an overview of how the ad account has performed in comparison to competition over time. Within this, the recommendations tab offers suggestions that advertisers can take to improve results. Here, the suggestions and results are based on the ads within the account and its competitors. Performance Insights These performance insights […]

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