Bing Ads Introduce Multiple Language Targeting

Bing Ads has provided additional guidance for any online advertiser looking to target multilingual users who could be searching in multiple languages. Bing Ads launched multiple language targeting ad campaign level in October this year. As this feature had already been available within Google Ads for quite some time, this update meant language targets could be included when importing Google campaigns into Bing. It is worth noting with this update […]

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Bing Ads Introduce Page Feeds

Bing Ads has introduced page feeds in order to allow for easier and more seamless Dynamic Search Ads Management. Page feeds remove the need for advertisers to create targets for specific URLs in Dynamic Search Ads campaigns. This makes it far easier to set up and manage. In addition, page feeds are also compatible with Google Ads page feeds, meaning advertisers are able to transfer feeds across both platforms. The […]

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Bing Ads AI-Powered Performance Insights Go Global

Bing Ads revealed that Performance Insights would now be available globally. Machine powered learning evaluates both yours and your competitors account performance to detect notable changes in performance. From this data, Bing Ads will then show a lightbulb icon to highlight a performance insight, alongside details of what has happened and the suggested actions advertisers can take. From here, advertisers are able to access more details and review what has […]

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Bing Ads Removes ‘Share Of Voice’ Data From Reports

After introducing the competition tab, Bing Ads has decided to remove data from the Share of Voice report. The competition tab that was introduced early September offers actionable recommendations and AI-powered features. This change will be actioned in March seeing the removal of the following: Impression share lost to bid Impression share lost to expected CTR Impression share lost to ad relevance Although we are losing the above columns, advertisers […]

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Mabo – Awarded Bing Select Partner Status

Mabo has officially been named a Bing Select Partner. In order to achieve Bing Select Partner status, we have had to meet and adhere to certain criteria. This ranges from being an existing Bing customer for a minimum of six months to maintaining a minimum total Bing Network spend. As a leading PPC Management Agency, it’s very important that we have the title of Bing Select Partner. At its core, […]

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