AdTrader vs Google

In December 2017, advertising platform AdTrader issued a class action lawsuit against Google. Both AdTrader and a separate investigation from the Wall Street Journal alleged that the search engine had been illegally disbursing advertisers Google Ads funds. Shortly after this investigation, Google conveniently amended their Google Ads contract prohibiting any class actions to be taken against them, essentially removing advertisers rights to a trial by jury. Unfortunately for Google, not […]

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What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. If the same fraudulent clicks took place on a different model, say a cost per impression model, then […]

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How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool? The most important element within your click fraud reports is the saved counter. In a nutshell, this calculates how much money you have saved by using our click fraud protection software.   But how do we come about this number? We aim to provide you with the most accurate value possible so you can attribute a […]

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