CSS

Mabo Are 1 Of 36 UK Based Google CSS Partners

Googles Comparison Shopping Service (CSS) partner programme is still a relatively new thing, something we became part of in the middle of 2018. The Google CSS Partner programme helps Comparison Shopping Services (CSSs) and merchants to connect more effectively with shoppers through Shopping ads. After completing an in-depth training, CSS Partners can help to maximise the potential of Shopping ads, making access seamless for merchants. The Google CSS Partner Programme […]

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Important Update To CSS – New Beta Available

Google has released a new beta that will alert CSS customers when there is a significant drop in the number of products eligible to serve on Google Shopping. What Is It? The “Offer Drop Alerts” beta has been introduced to notify Account Managers of significant drops in their Google Ads eligible-to-serve inventory. This beta is available for all individual MCID’s and allows Google to send an email notifying the account […]

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Important Changes to Google’s CSS Programme

As of November 1st 2018, Google are changing how their CSS programme works for merchants. Potential 20% saving in CPC The 20% reduction in PLA fees remains unaffected. This means that merchants will continue to see a potential decrease in cost-per-click of up to 20%, thanks to the CSS programme. Rebate Calculated Per Calendar Month From November 1st, rebates are calculated per calendar month, where previously they were calculated over […]

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Mabo – One Of The First Fully Accredited Google CSS Partners

For those who don’t know, in mid-2018 Google launched their CSS (Comparison Shopping Service) Partner Programme on the back of their EU antitrust fine. This means that Google had to open up their Google Shopping platform to external comparison shopping sites to advertise. Mabo are one of a very small number of fully accredited Google CSS Partners in the United Kingdom. All of which can be viewed here > Being […]

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Kelkoo Appearing In Google Shopping Results

As some of you may well recall, Google were rumoured to be separating its shopping results after the £2.14bn fine they received in June from the EU. European regulators claimed that Google was artificially and illegally promoting its own price comparison service in searches, denying rival firms the ability to compete on a level playing field. This now means that third party price comparison and shopping websites can now display […]

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