Digital Marketing

A Beginners Survival Guide To BrightonSEO & Our Top 3 Takeaways

For many people Brighton is known for its stunning seaside, bustling beaches and iconic Palace Pier but for a couple of days during Spring and Autumn it’s home to the biggest SEO conference in the UK ‘BrightonSEO’. Brighton SEO is a jam packed couple of days consisting of some of the best speakers in the world of search discussing a range of topics including SEO, PR, Ecommerce and even a […]

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Budgets: Their Importance and Ambiguity Within The PPC World

As an account manager; one of the largest topics I encounter with clients is budget. It should be an easy one, right? After all, budgeting is something we do every day, whether we’re allocating spends towards our weekly food shops or saving for a brand new Tesla. The answer, unfortunately, is not necessarily. A lot of the time when it comes to talking targets, business owners will have a ballpark […]

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How To Increase Brand Awareness Through Digital Marketing Strategies.

(SocialMediaToday, 2020) ran several polls on their newsletter on the topic of marketing goals. The aim of these polls were to find out what businesses would class as their ‘top’ marketing goal. Thinking about yours now? I thought so… “Brand awareness” was a clear winner and consistently came out on top.  Brand awareness is everything and when consumers rely on others opinions before purchase, brand trust is everything. Brand awareness gives […]

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Why Are Third Party Reviews Important For Pay Per Click Advertising?

  Are You Using Third Party Reviews? I’ll start by explaining why third party reviews are important in general to any business. How many of us carry out some research and look at different reviews for different products and services? Pretty much all of us, in fact 90% of us read online reviews before making a decision online. If you’re like me and want to be as sure as you […]

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