Digital Marketing

Budgets: Their Importance and Ambiguity Within The PPC World

As an account manager; one of the largest topics I encounter with clients is budget. It should be an easy one, right? After all, budgeting is something we do every day, whether we’re allocating spends towards our weekly food shops or saving for a brand new Tesla. The answer, unfortunately, is not necessarily. A lot of the time when it comes to talking targets, business owners will have a ballpark […]

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How To Increase Brand Awareness Through Digital Marketing Strategies.

(SocialMediaToday, 2020) ran several polls on their newsletter on the topic of marketing goals. The aim of these polls were to find out what businesses would class as their ‘top’ marketing goal. Thinking about yours now? I thought so… “Brand awareness” was a clear winner and consistently came out on top.  Brand awareness is everything and when consumers rely on others opinions before purchase, brand trust is everything. Brand awareness gives […]

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Why Are Third Party Reviews Important For Pay Per Click Advertising?

  Are You Using Third Party Reviews? I’ll start by explaining why third party reviews are important in general to any business. How many of us carry out some research and look at different reviews for different products and services? Pretty much all of us, in fact 90% of us read online reviews before making a decision online. If you’re like me and want to be as sure as you […]

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