As an account manager; one of the largest topics I encounter with clients is budget. It should be an easy one, right? After all, budgeting is something we do every day, whether we’re allocating spends towards our weekly food shops or saving for a brand new Tesla. The answer, unfortunately, is not necessarily. A lot of the time when it comes to talking targets, business owners will have a ballpark […]
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(SocialMediaToday, 2020) ran several polls on their newsletter on the topic of marketing goals. The aim of these polls were to find out what businesses would class as their ‘top’ marketing goal. Thinking about yours now? I thought so… “Brand awareness” was a clear winner and consistently came out on top. Brand awareness is everything and when consumers rely on others opinions before purchase, brand trust is everything. Brand awareness gives […]
The latest news, features and updates in the world of Pay-Per-Click advertising over the last seven days… All Google Ads Campaign Types Now Switched To Standard Delivery Google has announced all campaigns will be switched to Standard delivery in April 2020. Last September, Google made the decision to remove accelerated delivery for shared budgets and search and shopping campaigns. Now, the search engine will be removing the accelerated option for […]
Are You Using Third Party Reviews? I’ll start by explaining why third party reviews are important in general to any business. How many of us carry out some research and look at different reviews for different products and services? Pretty much all of us, in fact 90% of us read online reviews before making a decision online. If you’re like me and want to be as sure as you […]