Earlier this week Google revealed three new features designed to help Google Ads advertisers reach new customers. The first update includes fine-tuned audience expansion. Here, advertisers can use this targeting expansion option to maximise audience reach in order to “drive more conversions a the same average cost-per-acquisition”. In addition to this, Google announced the introduction of dynamic prospecting with product feeds. Instead of displaying product ads based on what visitors […]
Google’s latest update to Responsive Display Ads now lets advertisers upload 15 images, 5 headlines and more. Google is introducing a new ad type named ‘responsive display ads’ that are set to become the new default ad type for the Google Display Network. These new responsive display ads will allow advertisers to upload up to 15 images, 5 headlines, 5 descriptions and 5 logos. Google will then make use of […]
It’s important to know the benefits of Google Remarketing and its importance to AdWords advertisers. Find out about the potential of Google Remarketing with these statistics: Do you feel like your advertising could benefit from Remarketing? If so, then complete the contact form below and a member of our team will be in touch to see how Mabo could grow your online sales through the power of Remarketing.
You know the ones! Those pesky banners that seem to follow you around every corner you go after you have visited a site. So what are these banners that follow you around? These banners are known as remarketing banners. Remarketing is one of the five main channels available to Google AdWords users which gives the advertiser the opportunity to re-engage with people who have visited your site previously to further […]